Pleased to have an article published in the September 2020 issue of Florists’ Review Magazine titled “The Year of the Pivot”
For this article I interviewed Michelle of Cloud 9 Blooms, Kelly of The Floral Source, Caroline of Passiflora Studio, Kim of Kim Starr Wise on how they quickly pivoted the focuses of their floral businesses to weather the storm of the pandemic. What I noted as I spoke with the four of them is the optimistic attitudes they had as they pushed forward with sharing their love of flowers and saving/growing their businesses.
