flirty fleurs floral industry blog

It’s been awhile since we’ve featured a pricing post here on Flirty Fleurs. Always a great project and a series we should probably reinstate as it is a great way to see how pricing differs by region and availability of various flowers and foliages. Of course, differing labor costs figure in to the final price, too.
So how it works. I send out a photograph of an arrangement in the Flirty Fleurs Newsletter. Along with the photograph I include a list of ingredients – hard goods, fresh flowers, fresh foliages and anything else that will set the price. Readers of the newsletter reply with the price they would charge, any notes about substitutions and the location of their business. I add all these details onto the blog post. It’s always fascinating to read what people would charge! Feel free to share your price and notes in the comments section at the bottom of the post!

Flirty Fleurs Bella Fiori Floral Design - Peach flowers designed into a compote vessel by Alicia Schwede - Florist in Washington STate, Labyrinth Dahlias, Lichfield Angel white garden roses David Austin Rose, HS Date Dahlias, Dahlias from Longfield Gardens
Designed by Alicia Schwede

Ingredients in this floral centerpiece:
1 Metal Urn via Floral Supply Syndicate, purchased for $15.00
2 Stems Akebia Vine
5 Stems Nasturtium Flowers on the Vine
10 Dinner plate dahlias, Labyrinth and Cafe Au Lait
10 Smaller dahlias, HS Date Single Petal Dahlias
3 PeeGee Hydrangeas
9 Garden Roses, Lichfield Angel

Replies:

Denver, Colorado
Mandy Hess – MJM Designs
Subbed the Akebia Vine for Ivy and Nasturium Flowers on Vine for Jasmine Vine; dahlias are priced as locally grown. (Holy Moses!)
$560.00

Montgomery City, Missouri
Freda Wright – New Montgomery Florist
$300

Eatontown, New Jersey
Kristina Valdmaa – Flowerful Events
Subbed with trailing jasmine or clematis vine for the nasturtium vine.
$280.50

Georgetown, Kentucky
Jessica G. Jones – Blooms ‘n Blossom LLC
$500-$525

Seattle, Washington
Sandy Figel – Verbena Floral Design
The urn is rented, not purchased by client.
$295

Fayetteville, Arkansas
Althea Wiles – Rose of Sharon Floral Designs
I would substitute trailing ivy for the Akebia Vine and Lisianthus or cosmos (depending on season) for the Nasturium.
$350

Cincinnati, Ohio
Janet Martineau – Floral Verde
I don’t have access to akebia or nasturtiums – I would probably have to sub sweet autumn clematis or jasmine vine. And those cute baby dahlias – my grower only has one or two at a time.
$350-365

I am so thrilled to have feedback that is spread out across the country – so interesting to see how the pricing can range by region. Thank you to all who replied with feedback!
-Alicia

One Response

  1. Wow! The pricing really does vary! I based my pricing off local wholesale markets, and shipping product in from California. Many times it’s hard to find the cafe au lait dahlias locally due to our ever changing weather patterns and demand.