Year after year florists tell me that pricing is their #1 struggle in their business and today I’m answering 2 of the the most frequent pricing questions I get: #1 How much should you mark up a pre-made garland? and #2 How do you price greenery and fillers when you don’t know how many stems you’ll get?
I really hate over-ordering greenery….almost as much as I hate under-ordering greenery!….but sometimes pricing greenery isn’t cut and dry so I think this question is a good one!
Click here to watch:
And don’t forget to leave a comment to tell me whether you agree!
Should you treat a pre-made garland like a supply?…or is there more to it than that?
And when it comes to pricing greenery, do you think outside of the box?
Thanks for taking the time to tune in and watch! Both of these questions came from a Flower Math student who enrolled in my course last month, but if you have a question you’d like answered in an upcoming guest post, please feel free to leave a comment below.
Keep doing beautiful work!
xo. -Alison
To learn more about me, click here: https://realflowerbusiness.com/about
And to learn more about my online course, Flower Math, click here: https://realflowerbusiness.com/flower-math/
Alison Ellis
Fresh Event Design, LLC
See my wedding work: http://floralartvt.com
Find courses for Florists: realflowerbusiness.com
Related posts:
Question & Answer Livestream with Alison Ellis
“Busy-ness”…something too many florists wear as a badge of honor by Alison Ellis
Tips on Tipping with Alison Ellis
Discussing Mock-Up Policies with Alison Ellis
Pricing Tips For Florists: Customers Don’t Set Prices with Alison Ellis
Pricing Mistakes Florists Make by Alison Ellis, Part 4 of 4
I love Alison’s videos! When I am recipe-ing a wedding, I pretend that my filler and foliage bunches all come as 10 stem bunches. This makes them really easy to price into my recipe. I add in 1, 2, 2.5, 3, 3.3, or 5 stems into the arrangement in my recipe. Then, when I get in the actual product, I process it and leave it in bunched in the bucket. When I comes time to use the filler or foliage I just visually divide the bunch into tenths, fifths, quarters, thirds or halves, and pull my portion out of the bunch. When I use seeded eucalyptus, sometimes 2 stems (or 2/10ths of a bunch) ends up being 1/2 of a large stem, and other times it is 5-6 little stems.