In the midst of a busy wedding season, when all of your attention is rightly dedicated to the clients you’re working with, florists also have to manage new inquiries for next year’s season because….well, frankly, we don’t get to choose when people decide to reach out to us!
They get engaged, book a venue and bam!….they’re ready for us!….even if we’re already busy with this year’s clients.
This is why prequalifying clients for style, personality AND budget is an important part of your client management systems.
One important point to keep in mind as you’re vetting next year’s customers is that customers don’t set prices; you do!
Click to watch “Why Customers Don’t Set Prices” (I kept short for you and it’ll take less than 4 minutes to watch!):
About Alison:
Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in your business.
With over 25 years in the floral industry, Alison teaches the business side of the flower business to talented designers who want to maximize their profits and establish a long lasting brand.
Through her online courses, private & group coaching, and free videos, she’s helped thousands of florists streamline their business processes and make more money.