flirty fleurs floral industry blog

Slow Flowers Summit, 2017

INQUIRE, INFORM, INCLUDE, INSTIGATE, INSPIRE Slow Flowers has been making quite a stir in the floral world these past few years, pledging its members to source their flowers consciously and locally. As the 10th anniversary of Amy Stewart’s movement-inspiring book, Flower Confidential, and with the momentum of 725 members now registered with Slow Flowers, 2017 was a prime year to hold the first annual Slow Flower Summit.   Slow Flowers got its […]

Flower Focus :: Hellebores

A few weeks ago I posted this photograph on Instagram & Facebook of freshly cut hellebores out of my garden- Quite a few people replied and asked how I could cut them so young and have them last? How long until they wilt? (pretty sure under their breath they were saying – those are going […]

Book Review :: Fresh From The Field Wedding Flowers

Flower farmers extraordinaire Lynn Byczynski and Erin Benzakein have come together to create a fantastic resource for the floral industry, Fresh from the Field Wedding Flowers. I knew the book was about using local and sustainable flowers for weddings, but wasn’t sure exactly what information the authors would be covering. The book was written with […]

Blossoming Success: Strategies for Florists to Book More Weddings

Fleur Formulas red peonies and golden mustard roses

As we enter the new year, many of us have the same thought percolating in our minds — how to build our wedding focused floral businesses. For florists, weddings are not just events; they are opportunities to weave dreams into reality, turning couples’ visions into stunning floral landscapes. However, in a competitive industry, securing more […]

EveryStem with LuAnn Dickson

EveryStem wedding florist software, business profitable

Mandy Hess of MJM Designs interviews LuAnn Dickson,  founder of EveryStem Software. from Mandy — EveryStem is a flower recipe software that I learned about a few years ago. LuAnn is very involved in education and webinars explaining to fellow floral designers the magic of how  EveryStem can change the trajectory of their business. By […]

Rose Color Study – Dusty Mauve Roses

Flirty Fleurs Rose Color Study Quicksand Sahara Sensation Westminster Abbey Cafe Latte roses

Taking a look at 4 garden roses for this Rose Color Study. They fit into that muddy, antique, somewhat mauve range of garden roses. Westminster Abbey, Café Latte, Quicksand, Sahara Sensation garden roses. The roses were provided by Garden Roses Direct and grown by Alexandra Farms. Westminster Abbey Garden Roses Vase Life: 14+ Days Upon […]