Fleur Friday – Lilacs in an urn
Interesting Links I’ve come across this week while surfing the good ‘ole World Wide Web .. How to Increase your Instagram Following by Ashley Beyer on Once Wed One of my designs this past week; an old garden urn filled with sensation lilacs, clematis, persica frittalaria, tulips, and white bleeding hearts. Thank you to Georgianna […]
Results from Marketing Survey
A few weeks ago we posted a marketing survey and here are the results – thank you to the 168 respondents. I hope you all find the information as interesting as I do! Where do you advertise you floral business? 168 Responses Facebook Page for your business 94.64% 159 Referrals by Previous Clients 89.29% 150 […]
Are you expensive? A question for florists. by Alison Ellis
Thank you, Alison, for this fantastic educational video! Floral Artistry, Vermont
Why no one’s reading your blog and it doesn’t matter by Alison Ellis
Social media. Ugh. Am I right? Or am I right? I blog, therefore I am. If you have a design business and a website with a blog and a Facebook page you understand the ongoing pressure to not only create beautiful work, but write beautifully about it. Quite frankly, it’s exhausting. And it’s a lot […]
Make More Money Doing What You Love by Alison Ellis
The quickest way to make more money in your floral business is to do more of what you love and less of what you don’t love. There is always going to be some aspect of running our business that we don’t love…some things we simply MUST do (either because it’s the law or because someone […]
How to Sell a Wedding by Alison Ellis
Years ago I attended an educational seminar for florists where we were taught “how to price a wedding”. It wasn’t a tutorial on how to multiple by 3 and add labor to determine the cost of an arrangement, rather it was about how to sell the wedding to the customer. I was so eager to […]