Book Review :: Falling Into Flowers by Alison Ellis

Longtime flirty fleurs friend and contributor Alison Ellis has released a business book for floristry – Falling Into Flowers

Falling Into Flowers is a step-by-step guide to today’s modern wedding business. Oh, how I wish a book like this would have existed when I entered the flower business 20+ years ago, it is packed full of useful information on how to build a wedding focused floral design business! Alison’s book is easy-to-read, to the point, and an engaging book that approaches the key elements of running a business focused on weddings and making sure the $$ math adds up. Get your high-lighter and note book ready as you read through these information packed pages — and it’s a quick read!

Who doesn’t want a business book that is not intimidating, focused exactly on what we need, and an easy read??

Highlights of Alison’s Book:

• How to Become a Wedding Florist and essential items you’ll need to get started.
• How to Sell A Wedding
• Money Talk — take notes in this chapter! Alison breaks it down so it’s easy .. and it’s so key to a strong business
• The Business Q & A — Alison has been teaching and coaching for quite a few years now and in this section she shares the most common questions she has heard and answered.
• Wedding Planning + Production — Timing is everything in this line of work. Alison shares solid information on how to plan and prepare for the week of the wedding.

 

Often floristry books are about the floral designs, the recipes, and staged photoshoots — this book is about how to create a profitable floral business that focuses on weddings and special events. 79 Pages of Wedding Florist information. Truly a thoughtful book that all people in the wedding floral industry should read – beginners and old-timers alike.

 
Purchase from the Publisher – Wildflower Media

Purchase on Amazon