Floret Flower Farm
Located one hour north of Seattle in the Skagit Valley is a woman living her dream life. Erin Benzakein and her family moved there 4 years ago to start Floret Flower Farm & design studio. Floret specializes in growing unique, uncommon and old fashioned flower varieties gathered from around the world. Seasonal blooms are available […]
Adventures in NYC..
I’m back from a whirlwind 4 day trip to NYC, wow, what a great time! I took off on a red-eye at 1am on Sunday morning. Landed in NYC at 6:30am and in typical Alicia fashion I figured taking the subway to the hotel would be fun. I was amused, even with the construction on […]
Adventures in NYC!
By the time you read this I will already be in NYC! Anticipating meeting up with 17 floral designers from around the country & one designer from Canada! Holly Chapple has organized the most amazing & action packed trip for us. I have a feeling no one will be sleeping much in the next four […]
15 Tips: How to book more weddings
Thank you Alison Ellis of Floral Artistry for sharing 15 tips for florists on how to book more weddings! · Be easy to reach via e-mail. E-mail is essential to coordinating with your clients. · Schedule consultations with the lead wedding designer—someone who is skilled and versed in weddings, works well with customers and translates […]
epicFlowers :: innovative online floral solutions
Perhaps your New Year’s resolution is to add eCommerce to your website? The next question, how to best achieve this goal. Here’s a great solution : epicFlowers! Brandon, tell us a little bit about yourself & what you are offering: A shop owner or ten years with my wife Leslie. Technology is my passion and […]
IMHO :: Supermarkets killed the local flower shop by Alison Ellis
I have been working in the floral industry for over 16 years and there is one disturbing trend that cannot be denied; supermarkets are killing the local flower shop. Look around your hometown to see how many locally owned flower shops have survived on the main streets of your town and I bet you’ll see […]