Social Media outlets and trying to keep up with them!
Social Media this, social media that. Seems like the two most common words we hear these days. What is it? How can it help your floral design business? Seems like a bunch of hoopla, eh? Let’s start with twitter.com (because it’s my favorite). You have 140 characters to use per comment! Short, sweet & to […]
The Customer Isn’t Always Right by Alison Ellis
When I first started in the floral business I was trained by some pretty awesome retail florists. I learned how to describe my product, how to listen to what the customer wanted and how to sell it to them in a way that made them feel good. “The customer is always right.” If you’ve worked […]
Happy Holidays!
Happy Holidays to all our favorite floral designers around the world, and to all the people that love floral designers and flowers! Just wanted to tell all of you that we’ll be taking the next two weeks off from blogging. Both Chuck & I are quite busy with work – as we are sure many […]
Which flower is your favorite?
Which of these flowers is your favorite to design with in your holiday creations? Amaryllis Helleborus aka Christmas Rose Hypericum Berries (by Stevens & Son) Narcissus (by Stevens & Son) Roses Christmas Cactus Poinsettias (this one from Paul Ecke) Hydrangea (by Stevens & Son) Ilex Berries (by Sun Valley) Star of Bethlehem (by Stevens & […]
Callas Are Not Lilies By Alison Ellis
Callas are not lilies and as a professional florist I think it’s time we get this terminology right in our industry. Somewhere along the line callas became known as “calla lilies” and they are constantly referred to in wedding magazines as such, however, they are clearly different flowers and it’s time to draw a distinction […]
Maintaining Floral Integrity by Alison Bucholz-Ellis
A recent Consumer Reports revealed something that I’m sure many people in the flower industry already know—duplicating floral arrangements from a wire service image results in disappointing designs. Multiple deliveries to Consumer Reports left much to be desired as the product received did not resemble the original photos (which in my opinion are hideous to […]