My 5 Favorite Floristry Tools
One of the most common questions I hear in my floral design workshops is “what are your favorite tools to use?”So here you go — my five favorite tools, 5 things I don’t want to design without! You’ll notice 3 of the 5 are cutting tools, between being a designer for 15 years and spending […]
Glory Board Your Off Season by Alison Ellis
As a business owner with a creative heart I find the “off season” to be a true test of faith. Even after 14 successful seasons I ask myself, “will I actually book this season?” “Will it be as good as last year?” (Both in terms of sales and creativity?) Inevitably there is at least one […]
How To Handle Customer Complaints and Difficult Customers by Alison Ellis
As business owners we are multifaceted. We design, we deliver, we write proposals, we do accounting, we answer phones and we wash buckets. We wear many hats, but perhaps the most difficult aspect of our job is dealing with customer complaints. Sounds pretty obvious, huh? People complain and we don’t like it. No brainer. But […]
Results from Marketing Survey
A few weeks ago we posted a marketing survey and here are the results – thank you to the 168 respondents. I hope you all find the information as interesting as I do! Where do you advertise you floral business? 168 Responses Facebook Page for your business 94.64% 159 Referrals by Previous Clients 89.29% 150 […]
Do you undervalue your work? by Alison Ellis
If customers don’t appreciate your work you may be surprised to find out that it’s actually your fault! We tell people how to treat us based on the way we treat others as well as the way we behave. If you’re underpricing you’re sending your customers the wrong message. Alison Ellis Floral Artistry, Vermont
Red Rose Study
Can you think of a better way to kick off 2015 on Flirty Fleurs blog than with a Rose Color Study?! Thank you to Mayesh Wholesale for sending these 7 beauties for us to study!! Now I will be honest with all of you, photographing red roses is not an easy task! The individual shots […]