Floral designers of every level will find an armful of informational inspirations within the pages of Paula Pryke’s latest book, Floristry Now.
True to its title, Floristry Now is littered with contemporary applications to the world of floral design as we know it today. She does not shy away from topics such as Pinterest and the online world, but insightfully addresses their influence over this industry into which we’ve invested our lives and businesses, making it as relevant a book as ever.
When it comes to arranging with flowers there are so many factors to consider: color palette, seasonality, design styles, and longevity to name a few. Not only has Pryke thought of it all, she pays due homage to each element with its own dedicated section in this book. Direct and to the point, she wastes no one’s time in delivering the helpful and pertinent information that guides us through the pages of her shared insights. She instead lets the flowers do most of the talking—just the way we floral designers like it.
Though the cover looks like the perfect summer read, it is, in fact, the perfect book for any season. Its perennial relevance leaves your imagination whirling with the possibilities of all the beautiful creations to come.
So whether you’re looking for a volume of images to quickly thumb through when inspiration draws a blank or you’re in need of an in-depth review on the do’s and don’ts of floral design, this book brings you the best of both worlds. -By Rachel Evans Heath, Trill Flora
A few glimpses inside the book: