The Comparison Game
Where ‘o Where do I even start with this post?! Do you all know what I mean when I say The Comparison Game? It’s when we look at other people’s facebook, instagram, pinterest, twitter, websites, blogs, etc and convince ourselves that someone else is doing it better than we are. Oh, it’s an ugly downward […]
Spell Check
Hello Flower Friends! Well, this is a post I probably should have done back in January when everyone was writing up floral bids. Sorry. It has occurred to me that many floral designers don’t know how to spell some of the key words used in floral estimates. So here goes, a few words that I […]
Results from Marketing Survey
A few weeks ago we posted a marketing survey and here are the results – thank you to the 168 respondents. I hope you all find the information as interesting as I do! Where do you advertise you floral business? 168 Responses Facebook Page for your business 94.64% 159 Referrals by Previous Clients 89.29% 150 […]
Determining the value of you by Alison Ellis
Today we are sharing a guest post written by our friend, Alison Ellis, of Floral Artistry in Vermont. Thank you, Alison! Determining the value of you. How do you determine your value? As a designer, a business owner, a consultant to your client? As a boss, a friend, an individual? As creative business owners we […]
Let’s Talk About Pricing – Aisle Petal Designs
We’re back with another discussion on Pricing – this time how to price Aisle Petal Pattern Designs. I fell in love with this design executed by Laurie of Fleurie from the very first moment I saw it – talk about perfection! The Details To Consider When Pricing: Original concept design + ordering the correct number […]
Make More Money Doing What You Love by Alison Ellis
The quickest way to make more money in your floral business is to do more of what you love and less of what you don’t love. There is always going to be some aspect of running our business that we don’t love…some things we simply MUST do (either because it’s the law or because someone […]