Why no one’s reading your blog and it doesn’t matter by Alison Ellis
Social media. Ugh. Am I right? Or am I right? I blog, therefore I am. If you have a design business and a website with a blog and a Facebook page you understand the ongoing pressure to not only create beautiful work, but write beautifully about it. Quite frankly, it’s exhausting. And it’s a lot […]
Determining the value of you by Alison Ellis
Today we are sharing a guest post written by our friend, Alison Ellis, of Floral Artistry in Vermont. Thank you, Alison! Determining the value of you. How do you determine your value? As a designer, a business owner, a consultant to your client? As a boss, a friend, an individual? As creative business owners we […]
20+ Years in the Industry; Interview with Eric Fredricks of Bee’s Wedding and Event Designs
How many years have you been a floral designer?I am a 30 year young designer in the floral design industry in the number two destination wedding city of New Orleans. My story begins thirty years ago when my father came to me and said he wanted to start his own business. I was […]
20+ Years in the Industry; Interview with Holly Chapple
How many years have you been a floral designer? I am starting my 21st year in business. Many floral designers experience burn-out around the ten-twelve year mark, did you have a time in your career where you faced burn-out? Yes, but I didn’t realize I was suffering from burn out until my world changed. It […]
What You See Is What You Get; A discussion about samples by Chuck Graham Part 2
Robyn and I have had many discussions about providing samples as part of our design processes. For me, providing samples is an important part of my process for three reasons. The first is about managing expectations. No matter how many pictures, trips to the flower market with my client, drawings, and pretty words, most […]
Social Media outlets and trying to keep up with them!
Social Media this, social media that. Seems like the two most common words we hear these days. What is it? How can it help your floral design business? Seems like a bunch of hoopla, eh? Let’s start with twitter.com (because it’s my favorite). You have 140 characters to use per comment! Short, sweet & to […]