Tips on keeping customer service on-point for Valentine’s day with Alison Ellis
Tips on keeping customer service on-point for Valentine’s day with Alison Ellis Holidays are a time when florists find out what we’re really made of. We have to have systems in place to survive the hurried pace and high volume of orders, yet throughout all of the hustle and bustle, we cannot lose sight of […]
Rejection. It’s a good thing. by Alison Ellis
This video is about Rejection. We all deal with it from time to time in our creative businesses. It’s simply a fact of life. You take the good, you take the bad, you take ’em both and there you have…wait, where was I? Oh yeah, rejection. Click to get my take on why rejection is […]
What if you don’t have a picture to show a client? by Alison Ellis
Today’s video is about what to do when you don’t have a picture to show a client. Oftentimes clients rely on photos to relay their vision, but what if you haven’t done this exact design before? You know you can make it, but you don’t have a picture. Here’s how I view this “issue” and […]
Why Florists Must Photograph Their Work by Alison Ellis
It’s July, Floral designers! Have you been taking pictures of your work this season? If you find yourself saying, “I didn’t have time to get a picture”, then today’s video is for you. TO SUM IT UP… Photos build your portfolio AND serve as the voice of your brand. If you don’t take pictures of […]
Identifying Your Ideal Customer by Alison Ellis
I use the term “ideal customer” quite often and in today’s video I’m defining what that means for your business as well as my process for identifying my own ideal customer. This is such an important aspect to running your small business, especially if you’re a home-based designer like me. I think the single most […]
Why You Cannot Compete On Price by Alison Ellis
If you ever feel the pressure to lower your prices to “compete” then today’s video is for you. It’s easy to fall into the trap of reducing your price to win a job, but if you’re reducing your price you may be in a race to the bottom….and that leaves you with nowhere to go, […]