Book Review :: Falling Into Flowers by Alison Ellis
Longtime flirty fleurs friend and contributor Alison Ellis has released a business book for floristry – Falling Into Flowers Falling Into Flowers is a step-by-step guide to today’s modern wedding business. Oh, how I wish a book like this would have existed when I entered the flower business 20+ years ago, it is packed full […]
Question & Answer Livestream with Alison Ellis
I’ve been hosting live Question and Answer session in with my Facebook Community every Tuesday and last week I hosted my first evening livestream of the year. It’s a lot of fun to get to field questions from real florists, live! ⭐️Topics florists asked about included: How do you teach collaboration and leadership in your […]
2 Tips For Bridal Shows with Alison Ellis
There are 2 main questions florists often ask about wedding exhibitions: 1. What should I make? and 2. How do I get clients to book with me after the show? Now, I want to recognize that it’s wildly unpredictable as to what sort of results (or sales) you’ll actually generate after a bridal expo, but […]
Happy New Year, Floralpreneurs! by Alison Ellis
Happy New Year, Floralpreneurs! It’s Alison Ellis here of realflowerbusiness.com and it’s an honor to kick off the first Monday of the year with you here. I was scheduled to post a video for Flirty Fleurs today on “minimums”, but I was struck with an idea to share something else that I think is super […]
Q & A: Should Florists Charge For A Consultation? with Alison Ellis
A florist asked the other day: “Should I charge for consultations? I do not charge for a consultation and I e-mail a proposal after we meet without a deposit. I feel like I am being price shopped and I’m wasting my time. What do you do to prevent this?” Click to watch my A to […]
“Busy-ness”…something too many florists wear as a badge of honor by Alison Ellis
I’ve been talking about Real Flower Business for years now, but today I want to talk about “busy-ness” and how it relates to your business. Click to watch and leave a comment if you know you need to reset your busy-ness so that you can focus on where your business is headed! If you need […]