There are 2 main questions florists often ask about wedding exhibitions: 1. What should I make? and 2. How do I get clients to book with me after the show?
Now, I want to recognize that it’s wildly unpredictable as to what sort of results (or sales) you’ll actually generate after a bridal expo, but if you’ve determined that it’s worth your effort to make a showing, how do you get the most out of your next exhibit? Click to watch my best advice below and don’t miss the free pdf I mention in the video.
Take Note: If big brand name retailers don’t rely solely on social media to reach their clients you shouldn’t either! Big brands make it a priority to collect their customer contact info and your small business can certainly benefit from following a similar marketing model, too.
It doesn’t matter if you’re a brick and mortar shop, a wedding studio, or a flower farmer, an E-Mail List gives you maximum control in your business. You can make a direct connection with the customers who are most interested in working with you simply by getting their permission to send an e-mail.
Grab the free pdf with 7 Tips To Grow (or Start) Your E-Mail List here: https://realflowerbusiness.lpages.co/e-mail-growth-tips/
I hope you find these tips helpful–whether you have an existing E-Mail List or you’re just about to start one–and if you ever have a question for me that you’d like answers in an upcoming video on FlirtyFleurs.com, just leave a comment below!
With love from me to you,
Alison
Alison Ellis
Fresh Event Design, LLC
See my wedding work: floralartvt.com
Find courses for Florists: realflowerbusiness.com