Is it Time To Rebrand?
By Rachel Evans Heath Rebranding is daunting and carries with it a plethora of uncertainties. But it may also be just the thing to relaunch your company into a more successful line of business. So how do you know if it’ll be worth it or not? Truth is, no one can really tell you for […]
Women with Tools: Featuring Emily Anderson
by Rachel Evans Heath As floral designers we have all sorts of tools, floral or otherwise, in our aprons, workshops, or toolboxes. We know how to handle a sharp knife, wire cutters, or even a staple gun. We use all these tools regularly. But what about power tools? With a large majority of designers being […]
6 Desert-Safe Foliages for Designing
As designers we know the importance of picking the right foliage for our designs. Greens serve as a base for much of our work and give our pieces their foundation, balance, texture, and shape. They usually complete our color palette as well. Some of the work we’re currently doing won’t even have flowers at all, […]
AIFD – Symposium X, 2017: Tales from a First-Time Attendee
By Rachel Evans Heath I was one of 200 experiencing an AIFD symposium for the first time. And I really didn’t know what the day would look like. Not being a member of AIFD, but having researched them enough to know who they are, I expected to see several demonstrations and lectures, maybe even a […]
Slow Flowers Summit, 2017
INQUIRE, INFORM, INCLUDE, INSTIGATE, INSPIRE Slow Flowers has been making quite a stir in the floral world these past few years, pledging its members to source their flowers consciously and locally. As the 10th anniversary of Amy Stewart’s movement-inspiring book, Flower Confidential, and with the momentum of 725 members now registered with Slow Flowers, 2017 was a prime year to hold the first annual Slow Flower Summit. Slow Flowers got its […]
Floristry Now by Paula Pryke
Floral designers of every level will find an armful of informational inspirations within the pages of Paula Pryke’s latest book, Floristry Now. True to its title, Floristry Now is littered with contemporary applications to the world of floral design as we know it today. She does not shy away from topics such as Pinterest and […]