Let’s Talk Flower Math with Alison Ellis
Tis the season to stop over-buying and start to value your work. There are two things that most florists struggle with at some point in their careers. Designers are over-buying while at the same time, under-valuing their time, expertise and design skill.The solution to second-guessing is profit clarity. It’s essential to have an understanding of […]
1 major detail your website may be missing by Alison Ellis
As a business owner you rely on your website to make a good first impression. There’s 1 major detail your website may be missing…even if you recently updated your site. If your business is missing this 1 critical detail you’re missing an important opportunity to connect with your customers. Click to watch & make sure […]
A Real Wedding by Flora Organica, California
I have a beautiful wedding to share with you today! Faye of Flora Organica Designs shared one of her lovely weddings from this past summer. The wedding of Morgan and Katelynn took place at Carson Mansion in Eureka, California. Photography by Kathleen Amelia. Absolutely beautiful flowers, oh and those Cafe Au Lait Dahlias?? Yea, her […]
Care & Handling of Hydrangeas
Hydrangeas .. the flower that instills fear into so many floral designers. Quite often in my design classes people will ask for tips on how to keep this flower alive in flower arrangements. Personally I love hydrangeas and have used tons of them over the years .. even in bridal bouquets, in July, in Colorado […]
How to negotiate with a florist…by a florist by Alison Ellis
Have you ever seen a wedding publication that offered the advice to “negotiate with your vendors” to their readers? I have. A lot. Too much in fact. As a small business owner I think it’s unrealistic to suggest that negotiating is always an option for wedding professionals. Customers shouldn’t be afraid to ask if there’s […]
Studio Tour of Cori Cook Floral Design
Ok, guys, I have quite the visual treat for you today!! Grab a beverage of choice, sit down and relax and get ready to soak in a whole lotta pretty! Today I’m sharing images from the Cori Cook Floral Design Studio which is located in Denver, Colorado. This studio is just too adorable for words, […]