Why You Cannot Compete On Price by Alison Ellis
If you ever feel the pressure to lower your prices to “compete” then today’s video is for you. It’s easy to fall into the trap of reducing your price to win a job, but if you’re reducing your price you may be in a race to the bottom….and that leaves you with nowhere to go, […]
What Happens When Flower Friends Get Together by Lauren Wiebe
Every floral designer knows they are blessed on those rare moments when we get to design purely for ourselves. Wanting to experience that joy before heading into the busy wedding season ahead, I gathered a few of my local flower friends together for a design day – with a twist. The 4 of us (myself, […]
How to be the most valuable floral designer at your company by Alison Ellis
Can a single rose really derail your business? When you look at the numbers, the answer is definitely, yes. In fact, when you hear the case I’m about to present you might want to sit down. My inspiration when I made today’s video was “How to be the most valuable floral designer at your company”. […]
Have you ever been asked to give a stem count to a customer? by Alison Ellis
Have you ever been asked to give a stem count to a customer? From time to time florists encounter potential customers who request a stem count for a bridal bouquet or centerpiece. This is a question that can put you “on the spot” and also leads to florists giving away a recipe (aka your work […]
Fleur Friday
Hello! I’m off in Holland with Florabundance this week. Follow along with our Holland adventures on Instagram – Flirty Fleurs on Instagram Florabundance on Instagram We have an incredible itinerary of floral treasures to see while in Holland and I cannot wait to share highlights here on the blog when I return! tot ziens (Dutch […]
How-To Can-Do by Flowers&
Florabundance Design Days 2016 which took place in Santa Barbara, California this past January was featured in the April issue of Flowers& Magazine. Great article! –