flirty fleurs floral industry blog

Joseph Massie’s ‘Rosa’ exhibit at Chelsea Flower Show

Award-winning floral artist, Joseph Massie, created a show-stopping exhibit at Chelsea Flower Show for Queen’s 90 birthday. The installation, commissioned by the RHS for the Queen’s 90th birthday, sees a swathe of 5,000 fresh-cut roses and 1,000 preserved rose petals suspended four metres in the air to create a romantic, sensory tunnel. …

Eye Candy :: Kaleb Norman James Design

A few years ago I met Kaleb while at Seattle Wholesale Growers Market, he is a lovely gentleman with an eye for gorgeous, romantic flowers. Kaleb’s company is Kaleb Norman James Design and can often be found designing weddings in Washington & California. I adore his beautiful & romantic designs, here are a few of […]

Fabulous Florist :: Florenta Design, Cabo San Lucas, Mexico

Thrilled to share one of my favorite floral designers from Mexico with all of you today! We also featured Florenta’s work in Issue Two of Flirty Fleurs magazine. Your name: LOLA DEL CAMPO Your Business name: FLORENTA DESIGN Your Location: LOS CABOS, MEXICO How did you start your business? Before I opened Florenta, I had […]

“Courage in the Making” A Susan McLeary Portrait

From John Azoni, Creative Director & Producer at Epic Motion – “When we set out to do a portrait of a new friend of ours, Susan McLeary, we intended on creating an intimate and authentic piece about the fear involved in making work that is remarkable, regardless of the market for the end product. We […]

Transporting Flowers

I think many floral designers will agree that one of the toughest part of our jobs is transporting the flowers from our studios to the venue! Check out how these designers have done it-

Identifying Your Ideal Customer by Alison Ellis

I use the term “ideal customer” quite often and in today’s video I’m defining what that means for your business as well as my process for identifying my own ideal customer. This is such an important aspect to running your small business, especially if you’re a home-based designer like me. I think the single most […]