Save SF Flower Market!

Flowers Lovers —
Help those who have friends in the floral industry, those who just don’t want to see Profit over People, those who love the charm and history of the SF Flower market, those who believe that small business owners need support and a voice in SF. #savethesfmarket #flowerpower #peopleoverprofit

Sign the Petition to save the SF Flower Market –

http://www.thepetitionsite.com/647/003/401/save-the-san-francisco-flower-market/

Q&A :: Photographing Floral Designs

The Question:

I’m fairly new to the professional floral industry and have recently joined forces with a shop that has been going strong since the mid-eighties. With my background and experience in marketing I’ve been working hard to bring this veteran shop up to speed with the online world.

A huge part of this industry depends on photographed images of past and present designs, as you well know.
Any tips on staging our arrangements and designs so as to look more professional and advertise our work better? We’re currently having to use photoshop to clean up our make-shift backdrops, etc. Too much work…
Designer in Washington

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The Answers:

Good for you! I’d try to dedicate a well-lit spot to photographing the arrangements and make your backgrounds a little less makeshift. At the very least, make yourself a portable standard backdrop to match your brand that you use for all your images so they are consistent. Turn off the flash and just use natural light, but avoid super-bright outside sunshine. If you have a DSLR camera, a 50mm lens is definitely worth the investment. That thing has completely leveled up my pictures.

anastasia ehlers, Oregon

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I’ve been struggling with staging photos because of limited space. Recently, a middle of the night thought came and awoke me from my sleep. I have limited space, but LOVE the natural light my back yard brings. I have a bland back yard. And don’t want to add staging areas that are permanent. I am making 3′x’3′ backdrop boards of thin plywood. Attaching things like textured wallpaper, tile, whitewash, etc. Something different for both sides. I’ll bring in things like limestone rocks, an old stump or log, pretty flower pot, etc to aid in the propping of the bouquets. Easy, simple & inexpensive. I’m in the process of making props now…and would be happy to share the finished product later. Always look for natural light & use that to your advantage. And most importantly, invest in a good camera and photography class.

Jessica of Blooms ‘n Blossoms, Kentucky

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Carve out a space in the shop/studio that can be exclusively for taking photograph’s of your work. Make sure the space has a good light source (natural lighting would be ideal). Paint the wall a nice neutral color so you have a clean, consistent backdrop for the images. An exposed brick or painted brick wall would be great too! Use a prop of some kind if needed for photographing hand tied bouquets. Incorporate taking a picture of each arrangement and/or bouquet as part of the design process. Once the design is made it goes to the photographing space for a picture and then into the cooler or out for delivery. At the end of each day or week review all the images and select the ones you feel best reflect your work and upload them to your website or other social media platform. This could become a weekly blog post or a separate tab showing your clients what you’ve been up to that day or week. Showcase a new style or design that you’d like to start selling. Having a camera mounted on a tripod may also be helpful so it’s already set and ready to go and you just have to turn it on!

Alicia of Alicia Jayne Florals, Maryland

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If you are working with everyday designs especially for website ordering, then purchase a light cube. They are easy to set-up and will do wonders for highlighting your gorgeous designs! And, if you are near a well-light window giving you a plethora of natural light you won’t have to invest in the lighting. Just a few tweaks in photoshop and it will be fab!

Christi of Bergeron’s Florist, Virginia

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Very simple to handle image taking…..you don’t even have to have an expensive camera! Set up an area in the shop where you can hang a white back round (even a sheet works). Make sure it covers the back area, then flows underneath where the design will be placed. Natural light is always the best, but you can buy a great set of lighted photo umbrellas from Amazon for about $60.00. Or you can purchase inexpensive flood light clip on lights. Just remember to use at least two angled up and to the sides of the area, facing towards the design. Lighting and back round are crucial so the color and texture of the design is the best it can be, and having the least shadows is important as well. You can also use a stone wall, or outdoor area that has good, natural lighting. Some brick walls look great as well. With the white back round, the goal is for the white to face out and the beauty of the design to show up. The best place to see great images and back rounds is on Pinterest. Once you start doing it, you’ll be addicted! Now go create and have fun…..

Flowers by Joe Guggia, California

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The simplest things I can suggest would be a smooth heavy canvas drop cloth or a large chalkboard hanging on a north wall with a pedestal or table underneath. A great stone wall in my mind would be really great. Make it plenty large so that you are not limited by size.

Laurie of Fleurie, California

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Do you have a question you’d like to ask for a Q&A session? Email it to me at: info@flirtyfleurs.com

Wedding Wednesday :: Flowers in Wine Boxes

Wine boxes filled with foliages, dusty miller and white roses

Unknown Designer

Wine boxes filled with pink tulips

Unknown Designer

Studio del Fiore, wine box floral centerpiece filled with pink flowers

Studio del Fiore

Designer Unknown, Wine box filled with green and white flowers

Designer Unknown

Wine Box filled with flowers for a rustic centerpiece

Designer Unknown

Gaillardia vs Craspedia

What happens when Craspedia (billy balls) isn’t available? Or perhaps your client likes the idea of a fun texture like craspedia, but the yellow is a bit too bright. Maybe you are concerned about the amount of pollen on the craspedia and allergies?
Laurie of Fleurie Flowers has a solution! She does a bit of work on the gaillardia flower & Voila, a faux Craspedia!

gaillardia flowers

gaillardia flowers

gaillardia flowers

gaillardia flowers

Fleurie Flowers, Reedley, California

Fleurie Flowers, Reedley, California - Wedding Flowers

Pretty clever, right? I like how it ads a softer touch than the craspedia would have to the bouquets.

Thank you, Laurie!

Fleurie Flowers
Reedley, California

The Truth About Underbidding, by Alison Ellis

When you suspect you’ve been underbid for a design gig it can really get you down. If thinking about “losing” a customer makes you question your own pricing then this video is for you!

Visit Alison’s Blog for more inspiration -
Alison Ellis
Floral Artistry, Vermont
http://floralartvt.com

Fall Floral Design Classes

Peach-and-PInk- bella fiori
The Compote Floral Arrangement Workshop
Saturday, September 13, 2014  /  10am to Noon

In this class we’ll discuss how to design a lush, garden style flower arrangement in a compote vessel using chicken wire as the support structure. After the discussion each student will create their own floral arrangement masterpiece using gorgeous flowers supplied by Seattle Wholesale Growers Market – including dahlias, zinnias, vines, gorgeous foliages, and other seasonal beauties!

Investment: $250.00 per person
Register Here

 

clematis and lilac bouquet The Bridal Bouquet & Pricing Workshop
Saturday, September 20, 2014 / 10am to 1pm

The Bridal Bouquet & Pricing Workshop is a hands-on workshop where you will learn how to design lush hand-tied bouquets. After we design a beautiful bridal bouquet we will have a discussion and learning session about pricing our designs. All instruction and fresh flowers are included, please bring your own tools.

Investment: $250.00 per person
Register Here

Bella Fiori, Wristlet Corsage of a garden rose and piers japonica

A Hands-On Boutonniere & Corsage Design Workshop
Saturday, October 4, 2014  /  10am to 1pm

Would you like to learn more about designing Corsages & Boutonnieres? Then join us for this 3 hour hands-on class where we will focus on wiring and gluing techniques!! We will practice wiring a variety of flowers and use various finishing techniques on boutonnieres. Corsages – we will work on Pin-ons and Wristlet corsages for a variety of looks.

Investment: $200.00 per person
Register Here

Bella Fiori - Hair flowers with passionflowers and bachelor buttons  
A Flower Halo Workshop
Saturday, October 11, 2014  /  10am to Noon

Flower Halos and Hair Pieces are all the rage right now! In this hands-on design class we’ll review ways to construct flower halos with a variety of fresh, seasonal flowers. All instruction, fresh flowers and hard goods are included, please bring your own clippers.

Investment: $200.00 per person
Register Here

 

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All classes will be held at:

Seattle Wholesale Growers Market

5840 Airport Way S, Ste 201, Seattle, WA 98108

All instruction, fresh flowers and hard goods are included, please bring your own clippers.

Questions? Send Alicia an Email

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Q&A :: “Finders Fee”

The Question:

My friend was responsible for bringing in a referral for a wedding that we booked. He asked if he got a “Finders Fee”. Does anyone pay any type of incentive to people who bring in weddings, if so, what. And if you pay a percentage what percent is common?
Designer in California

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The Answers:

Different communities handle this differently as far as I understand. Kickbacks and finders fees are not standard practice where I am (Oregon). For my friends in the industry, I try to reciprocate with well-matched referrals or help out with photo shoot flowers or something similar. For friends not in the business, I say thanks with gifts, usually a restaurant or spa gift card or a bottle of their favorite spirit. Nobody has ever asked me for a finder’s fee though, and I feel like that would be bad form!

anastasia ehlers, Oregon

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There is no such thing as finders fee unless you are selling real estate. If someone sends you a referral it’s because they appreciate your work, think that what you do is amazing, love doing business with you, know you will handle that person with kid gloves and make them happy. OR that you will be paying them a so called finders fee….. or a referral fee, or what it really should be called a kickback. If you really want to know most people pay 10% of the total amount. So if they spent $200 then you would pay then $20. But in reality you would have to increase your price by $20 in order to keep your profit margin intact. We all know that margins in the floral industry are already pretty tight as it is because so many things can go wrong in floral. I live in a town that many before me expect that, and ask for it without batting an eye. It has gotten so bad that a lot of the venues ask for 10% from the florist, the caterer, the rental company and even the entertainer. So as you can imagine in the end the client ends up paying that 10% finders fee in additional costs that they never even knew they were paying and in the end they are either getting a lesser amount of flowers, food, service, one less musician, etc.

My advice to you, don’t do it. Don’t open the door to it. If one vendor does it, the venue/planner/caterer will expect it and it will become the norm as it is in my town.

anonymous, Illinois

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Paying a finders FEE – NO way. I would never pay someone a fee to send someone to me. My venues are always good about sending brides my way. BUT, I have built a great relationship with them, too. I also send a nice gift card to anyone who is sending me business. Its shows I am thankful.

Tracy of Park Place Design, Michigan

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If it is a colleague or business associate, maybe a nice floral arrangement would be in order.
Laurie of Fleurie, California

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If a friend refers a wedding I will drop off extra flowers to them as a thank you.
Jane of Budget Blooms, British Columbia

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I recommend other vendors all of the time–planners, music, cake makers, lighting, officiates, etc. And only vendors that I know are good, reliable, etc. I only ask the bride to tell the vendor who did the recommending. I do not expect any finder’s fee. Nor do I pay a finder’s fee when I am recommended.
Kitty of Jubilee Flowers, Alabama

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I never pay a finder’s fee. If this person is really a friend, then they would want you to succeed and sending business your way is something a true friend would do. When a friend sends a piece of business my way, I thank them with words, flowers and perhaps take them to dinner.

Melody of Fleurish Floral Designs, California

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Wedding Wednesday :: White Bridal Bouquets

Erin Adams Events, white bridal bouquet of gardenias and tulips

Erin Adams Events

United By Design, By Joseph Massie

Florabundance Design Days & Chapel Designers Conference - Joseph Massie

Joseph Massie

Last January while at The Chapel Designer & Florabundance Inspirationdal Design Days Event I had the pleasure of meeting Joseph Massie, who had flown in from England. Now I’ve been a fan of Joe’s for quite sometime, really ever since seeing that dress created from Red Rose Petals – you know the one I’m talking about, right? Well, I was quite excited to spend some time with Joe and watch him do his thing –

Florabundance Design Days & Chapel Designers Conference - Joe Massie's Installation

I asked Joe what inspired him to make this art piece -
“It all really started with Holly’s invitation to come out to SB to be a part of the conference. Holly had seen some of my art pieces previously, and we thought it could add a nice twist to the event to have something a little different for the designers. We started brain storming ideas, thinking of themes, and naturally, we were led to thinking about the conference, and ultimately about connection ~ about how we were all coming together for this event, all participating, and how we’re all always learning and developing as we go.

I suggested working with circles ~ symbolic for connection and continuation, and poppies were a natural fit as they can be so different in colour, energy and in what they say, but still they’re all the same flower ~ which fitted really well with our ethos for the work. The poppies also fitted as we were in SB, and although the poppies we used weren’t the actual official state flower, it was a nice touch to work with them ~ a nod to our environment as it were. The wheat weaving technique fitted beautifully with both the poppies and our connection theme ~ and it was also practical to teach based on budget and time restrictions. We needed something that we could build up relatively quickly (as we only had half a day with the participants) but something that everyone could contribute to equally.

If I had to sum it up in a sentence or two, ‘United by Design’ was a true collaboration from every participant who attended the conference. We supplied the original idea and the technical guidance, but frankly this work could not have been constructed by one person alone. It’s a work literally made from connection, equality, growth and contribution, which I feel was reflective of the energy from the group. ”

Florabundance Design Days & Chapel Designers Conference - Joe Massie

Florabundance Design Days & Chapel Designers Conference - Joe Massie

Florabundance Design Days & Chapel Designers Conference - Joe Massie

Florabundance Design Days & Chapel Designers Conference -

Florabundance Design Days & Chapel Designers Conference -

Dana adding more wheat to the design.

Florabundance Design Days & Chapel Designers Conference - Victoria

Victoria wiring on the water tubes to the piece

Florabundance Design Days & Chapel Designers Conference - Poppies

Florabundance Design Days & Chapel Designers Conference - Francoise Weeks

Francoise Weeks peeling back the covering on the poppies

Florabundance Design Days & Chapel Designers Conference - Poppies

Florabundance Design Days & Chapel Designers Conference - Poppy for Joe Massie's Design

My addition to the piece..

Florabundance Design Days & Chapel Designers Conference - Katie Noonan AIFD

Katie Noonan AIFD adding her poppy to the piece

Florabundance Design Days & Chapel Designers Conference -

Kristi adding water to the tubes

Florabundance Design Days & Chapel Designers Conference - Poppy Installation

Florabundance Design Days & Chapel Designers Conference - Poppies

Florabundance Design Days & Chapel Designers Conference - Joe Massie's Poppy Installation

Florabundance Design Days & Chapel Designers Conference - Joseph Massie's art installation with poppies

Florabundance Design Days & Chapel Designers Conference - Joost, Holly & Joe

Joost, Holly & Joe

Contact Information -
Joseph Massie Creative
The Chapel Designers
Florabundance Wholesale

The Blush Pink Rose Study

Flirty Fleurs Pink Rose Study

Here it is!! The much anticipated Blush Pink Rose Study!
A special thank you to Florabundance Wholesale for providing these lovely roses for the Blush Study!

Flirty Fleurs Blush Rose Study

Flirty Fleurs Blush Pink Roses

Flirty Fleurs Blush Pink Roses

Let’s take a closer look at these roses~

Florabundance, Bridal Akito Blush pink rose
Bridal Akito Rose
Bridal Akito
Vase Life: 8 Days
Width when open: 2″
Bunch Size: 25 Stems
Origin: South America
Details: A small sized bloom that maintains its closed, rose bud shape. Bridal Akito is perfect for Boutonnieres and Corsages with its petite size. The rose is sturdy and long lasting, nice vase life at 9 days. The blooms are a lovely blend of white that turns to blush pink in the center of the bloom.
A great rose for both event work and everyday shop orders.

Florabundance - Bridal Piano Pink Garden Rose.
Bridal Piano Rose
Bridal Piano Rose
Bridal Piano
Vase Life: 6 Days – good for Event Work. Leaves dry out after a few days, but flowers remain in bloom. The small side buds do not open.
Width when open: 3″
Bunch Size: 12 Stems
Origin: South America, Colombia
Details: Beautiful garden rose bloom, with a consistent rounded bloom. Each stem has the main large bloom with 2-3 additional small buds. This rose is grown by Alexandra Farms, one of my personal favorite farms in Colombia as they are known for their great quality. As you can slightly see in the photo, the outer petal is a very pale pink, but the open blooms on the inside are a brighter pink – they play perfectly with the lighter, blusher pink roses! The one slight drawback to this rose is that the petals do tend to tear, perhaps because there are so many petals?

Florabundance - David Austin Charity Garden Rose, a lovely pink garden rose, formally known as Auswasher
David Austin Charity Rose
Charity
Vase Life: 5 Days, and by day 5 the petals are starting to drop. This beauty is truly a rose for Event Work! The perfect stage appears to be days 2-3
Width when open: 4″
Bunch Size: 10 Stems
Origin: South America
Details: Ahhh… the David Austin “Charity” Garden Rose, previously known as “Auswasher”. I’ve wanted to get my hands on this rose for quite some time, she is such a beauty and there is no other rose quite like her! Beautiful, round bloom full of petals with an interesting center. How gorgeous is this rose when ever included in a bouquet or centerpiece?! I would definitely use Charity in Event Work. However, be warned, she is a finicky thing and not a very long vase life! I’d highly recommend keeping this one in the cooler when not in the process of designing.. and perhaps add this rose in last to the design, the less handling the better.

Florabundance - David Austin Keira Garden Rose, a lovely pale pink garden rose
David Austin Garden Rose
David Austin Keira Rose
Keira
Vase Life: 6 Days
Width when open: 3″
Bunch Size: 12 Stems
Origin: North America, California
Details: Keira is a David Austin Garden Rose! Like many designers, I feel happy when I hear the words “David Austin Garden Rose”! I’ve heard about Keira (Ausboxer) and have wanted to see this rose in person, sure enough she is quite the little beauty. What is interesting is how each blossom in the bunch can vary a bit in coloring and size. Some blooms stay petite at 2″ or so and others blow open to 3″+. I like how some have touches or brighter pink in the center of the blooms. All the blooms keep a sweet, rounded shape. The stems are delicate and may need some extra soft hands when designing with this rose.

Florabundance - Garden Spirit, blush peach garden rose
Garden Spirit Rose
Garden Spirit, also known as Wedding Spirit
Vase Life: 8 Days
Width when open: 3 to 3 1/2″ when open
Bunch Size: 12 Stems
Origin: South America
Details: This is my first experience with Garden Spirit and I have to say that I’m quite impressed. I think this may just be my new favorite rose. (isn’t that the point of these studies? to find something new & interesting? ;) ) Garden Spirit has solid blush coloring on all petals. As you’ve seen in this study a lot of the blush comes in hints across the petals, whereas this rose doesn’t vary much from petal to petal. The color is a blush-peach-pink hue. I like the shape of the blooms, somewhat reminiscent of Finesse roses with its packed petals, the blooms don’t open super wide, but the packed petals give it a very lush look.

Florabundance - La Perla, petite blush pink rose
La Perla Rose
La Perla
Vase Life: 10+ Days, long vase life
Width when open: 2″
Bunch Size: 25 Stems
Origin: South America
Details: Easy rose to clean as there are practically no thorns! The bloom itself doesn’t open wide, it stays in a tighter rose bud shape. Perfect for boutonnieres and when a smaller bud is needed in a design. Very similar in size and shape to Bridal Akito, the main difference is that La Perla has a more cream coloring in the petals with hints of pink in the center. (Bridal Akito has the brighter white outer petals.) By far the longest living rose in this study, still going strong at day 10!
A great rose for both event work and everyday shop orders.

Florabundance - Martine Guillot, a blush cream garden rose grown in Santa Barbara California
Martine Guillot Rose
Martine Guillot with Buds
Martine Guillot
Vase Life: 6 Days
Width when open: 3″ Wide, this is a very shallow rose. Most of the roses in the study are 2-3″ deep, this one is 1″ deep.
Bunch Size: 10 Stems
Origin: North America, California
Details: Martine Guillot is a true garden rose, grown in the outdoor gardens of Rose Story Farm which is located just outside Santa Barbara, California. This rose is for the designer that likes the unexpected and likes some whimsy in their designs as there is a range in the bloom size and each petal can have a different tone of blush. Each stem has the main blossom and is surrounded by 2-4 rose buds. These side buds do tend to open which is quite nice. A great rose for a Garden Style arrangement.

Florabundance - Pashmina, California grown blush pink and green garden rose
Pashmina Rose
Pashmina Rose
Pashmina
Vase Life: 7 Days, on day 5 the blooms & buds are still quite tight. By day 7 the center rose is bloomed out and the side buds did not open.
Width when open: 2″
Bunch Size: 7 Stems
Origin: North America, California
Details: Pashminas are grown by Green Valley and they are considered a garden rose. With garden roses come a lot of thorns, so be ready to clean the stems! Each stem has the main blossom which is white with tones of blush pink in the centers. Each blossom is surrounded by 5-8 rose buds, which have green outer petals. The stems are strong and long. Would be a great rose to pair with other larger and full bloomed roses as the buds on these stems would add a nice “garden style” element to the designs. There are a lot of guard petals on this rose that should probably be removed as most were bruised, keep that in mind when calculating time for processing.

Florabundance - Prince Jardinier, large pale blush pink garden rose
Prince Jardinier Rose
Prince Jardinier
Vase Life: 5 Days, Best for Event Work
Width when open: 5 1/2 – 6″
Bunch Size: 12 Stems
Origin: North America, California
Details: The scent from this rose is intoxicating, it is the perfect scent of a rose. Highly recommend adding it if your client would like an arrangement with a garden feel, including a true rose scent! This rose is also grown by Green Valley (they grow the Pashminas) and really would pair well with the Pashmina in arrangements. The open blossom is huge, by far the largest in this whole group coming in at up to 6″ wide! Short vase life, best to use in event work and kept in the cooler when not designing with it. Truly a real beauty!! Did I mention the blooms are HUGE & smell wonderful?!

Florabundance, A pale lavender rose
Secret Garden Rose
Secret Garden
Vase Life: 8 Days – sturdy cut flower
Width when open: 3-4″, definitely varies from bloom to bloom
Bunch Size: 25 Stems
Origin: South American
Details: More of a lavender blush rose, as opposed to our other more pale pink roses in this study. Opens nicely and the blooms do range from 3 to 4″ when open, some even show the centers which gives a nice “garden rose” look. Hardy rose with strong stems, few thorns to remove. A great rose for both event work and everyday shop orders.

Florabundance, White O'Hara Garden Rose, a blush pink cream large rose
White O'hara Rose
White O’Hara
Vase Life: 6 Days, good Event flower
Width when open: 4″ Wide
Bunch Size: 12 Stems
Origin: South America
Details: Great rose for special event work, it opens up large and takes up a lot of space in arrangements! It has a great hue of blush pink even though it’s called White O’Hara. The outside starts white and the center goes to pink. The petals are ruffly so it has a great “garden rose” look with a better price tag and stronger vase life. I know this rose is a favorite of many designers and it is understandable, it has the elements many of us desire – it’s big, looks like an expensive garden rose without the price tag & is sturdy with great blush coloring!

Flirty Fleurs Blush Pink Roses

Details about all the roses in this study:
-The Roses were never placed in the cooler once I received them!
-The Roses were set out in the house for the course of the rose study.
-I did not use quick dip, flower food or crowning glory, or any other “helpers”. Just freshly cut stems placed in clear water.
-You’ll notice a variety in stem counts for each of these roses. When you do place an order for any of these roses I would highly suggest mentioning the actual stem count that you desire to confirm you receive the correct amount!!

A HUGE thank you to Florabundance Wholesale for providing all of these roses for the Blush Rose Study. Please give them a call if you’d like to order and have any of these roses shipped directly to you!
800-201-3597 or email – info@florabundance.com

1296 Cravens Lane, Carpinteria, CA 93013

Flirty Fleurs Pink Rose Study