Q&A :: Which Social Media Platform is your Favorite?

The Question:
Which Social Media Platform is your Favorite?

The Answers:
My favorite social media platform is Facebook, as it allows a conversation about anything posted.  I constantly vow to spend more time posting, but always fall short of my goals.  Time to find an intern for a constant post-a-palooza!
Cynthia Damico
design in bloom
Virginia

I use facebook the most. It’s just so interactive and I can post links, pictures, and written content. The one thing I do not like about facebook is that it hides my business page posts in an effort to encourage business owners to pay for advertisements. This is very frustrating. I haven’t been using Instagram for very long, but I feel like this social media platform is the general favorite among wedding professionals.
Holly Kerr
Love Letters Floral Design
Colorado

Although I post pretty regularly on Facebook and Pinterest, I think that my favorite platform is Instagram. Creative use of the hashtags drives potential business to my website and other social media platforms with a bit more regularity than most of the others.
Elizabeth Jackson
Laughing Earth Flowers
Texas

I like Instagram the best.  It allows me to post to multiple social media accounts at the same time and makes it easy for me to tag other vendors at the same time.  I also love that you can go back and edit posts if you want to add tags.  I feel like it reaches the most people IF you are making use of the tags.  It puts beautiful images of my work at the client’s fingertips and they can search for key words that are relevant to their wedding.  The trick is to try to anticipate what the client will search for and use those key words/phrases in the tagging of your work.
Blair Roberts
Sweet Blossoms
Maryland

My favourite social media platform is Pinterest all the way!  There is no better place to gather inspiration, and put your vision together.
Shayla Ambrose Floral Design
Alberta, Canada

Wedding Wednesday :: Elevated Centerpieces

Eye Candy :: Floral Verde, Cincinnati, Ohio

10 images of gorgeous floral design work by Janet of Floral Verde

Floral Verde LLC - Cincinnati Florist - purple and white bridal bouquet

Floral Verde LLC - Cincinnati Florist - Rose bridal bouquet

Floral Verde LLC - Cincinnati Florist - vibrant peach, purple and burgundy floral centerpiece

Floral Verde LLC - Cincinnati Florist - white bridal bouquet with spirea, peonies, astilbe, and sweepteas

Floral Verde LLC - Cincinnati Florist - wood box filled with vibrant florals

Floral Verde LLC - Cincinnati Florist - blush pink and cream bridal bouquet

Floral Verde LLC - Cincinnati Florist - Mercury Glass Compote with a white and green floral centerpiece

Floral Verde LLC - Cincinnati Florist - cream and pink flower centerpiece with lupines

Floral Verde LLC - Cincinnati Florist - bouquet with succulents, roses, and clematis

Floral Verde LLC - Cincinnati Florist -  floral centerpiece with a candle hurricane

The Designers Behind the Flowers

Anna Hoffman of Loop Flowers

Anna Hoffman of Loop Flowers

Morgan Anderson the.flori.culture

Morgan Anderson of the flori.culture

Corinne of Sebesta Design

Corinne ofSebesta Design

Heather Williams of Twig & Twine

Heather Williams of Twig & Twine

Ladybird Poppy - Sarah Tedford

Sarah Tedford of Ladybird Poppy

Sean Cook of Mr Cook Flowers Australia

Sean Cook of Mr Cook Flowers, Australia

Upcoming Floral Design Classes in Seattle, Washington

Hey flower friends!

I have two floral design classes scheduled for Saturday, July 30, 2016. They will both take place at Seattle Wholesale Growers Market in the Georgetown neighborhood of Seattle.

In the morning, starting at 10am I will teach a bridal bouquet design class.
In this hands-on workshop you will learn how to design a lush bridal bouquet. We’ll start with a demonstration on how to design a bouquet and we will discuss mechanics. After my demonstration the class participants will be able to select the flowers for their bouquets — we’ll have a lot of luscious summer flowers on hand like dahlias, garden roses and all the other good stuff! After the bouquet is created we will embellish the stems with lovely ribbon.
Register for this class HERE.

In the afternoon, starting at 1pm I will teach a compote centerpiece design class.
We’ll create full and lush compote styled centerpieces. Compote styled arrangements beckons a loose, garden inspired designs. Everyone will create a beautiful arrangement to take home & enjoy!
Register for this class HERE.

Special Note! As noted above, I will be teaching two classes on Saturday, July 30th. In the morning will be the bridal bouquet class and in the afternoon there will be a compote centerpiece class. The bridal bouquet class is $250 and the compote centerpiece class is $175. However, if you’d like to sign up for both classes there will be a $75 savings! Both classes can be purchased for $350. Sign up for both classes HERE.

Hope to see you there!

Bella Fiori Dahlia Arrangement

Q&A :: What advice would you give to aspiring floral designers?

The Question:
What advice would you give to aspiring floral designers?

And the Answers:
Be as diverse as you possibly can. Learn all different styles even if you personally prefer one or the other. Your expertise and range will be highly desirable to potential employers and clientele.
Flowers By Gabrielle
Grosse Point, Michigan

Educate yourselves.  Attend as many workshops, design shows and business classes that you can.  Find a professional floral design instructor, preferably one who has credentials, so that you can learn how to do things correctly.  Business classes are essential because you can design something beautiful but if you can’t sell it for a reasonable profit, that’s only half the game.
Deborah Di Bella AIFD
Ambiance Today
Honolulu, Hawaii

Don’t give up! It takes practice, practice and practice. Take classes, buy books, videos, follow top designers on social media. Find a mentor to critique your work. The best way to learn is to actually work in a shop and train on the job. However, that can be a tough nut to crack because shops want people with experience. If aspiring to be AIFD, there is a group on FB called “PFDE Candidates for Symposium” there is a list where you can find a mentor close to you or just pick one you want to work with. 
Adrianna Duran-Leon AIFD
The Flower Company
Albuquerque, New Mexico

Pay attention to mechanics!
Althea Wiles
Rose of Sharon Floral Designs 
Fayetteville, Arkansas

Go to workshops, classes, conferences etc. Never stop learning.  Keep up to date by following blogs, Instagram etc. of designers and websites that inspire you.   
Buffy Haramaki 
Pink Posey Design
Denver, Colorado

Wedding Wednesday :: Escort Cards

Kate Parker Designs Emilie Inc Photography - escort card table display

Kate Parker Designs
Emilie Inc Photography

Eye Candy :: Botanique Flowers

Today’s eye candy post comes from one of my favorite floral designers, Kelly of Botanique Flowers. I knew of Kelly long before I moved to Washington and am happy to say that I’ve really enjoyed getting to know her since moving here!

Botanique Flowers

Botanique Flowers - All photos by Barbara Kinney

Photographed by Barbara Kinney

Botanique Flowers - All white bridal bouquet - Chantal Andrea  PHotography

Chantal Andrea Photography

Botanique Flowers - From the cutting garden

Botanique Flowers - Jess Hunter Photography

Jess Hunter Photography

Botanique Flowers - Jess Hunter Photography

Jess Hunter Photography

Botanique Flowers - photographed by Alex Hayden

Photographed by Alex Hayden

Botanique Flowers - Ryan Flynn Photography

Photographed by Ryan Flynn

botanique flowers - winter wedding in seattle - jennifer tai photography

Jennifer Tai Photography

Botanique Flowers, Seattle, photographed by Alicia Schwede. Green urn filled with foliages, white and yellow flowers.

Photographed by Alicia Schwede

Why Florists Must Photograph Their Work by Alison Ellis

It’s July, Floral designers!
Have you been taking pictures of your work this season? If you find yourself saying, “I didn’t have time to get a picture”, then today’s video is for you.

TO SUM IT UP…
Photos build your portfolio AND serve as the voice of your brand. If you don’t take pictures of your work, you cannot SELL your work!

Thanks for making the time to watch (today’s video is less than 5 mins long).

You can find photos of my most recent work on Instagram HERE.

And find a full list of online business courses exclusively for florists HERE: http://freshevents.floralartvt.com/ (Including 2 FREE courses!)

You can subscribe to my e-mail list on my website to stay in the loop with free updates and subscribe to my channel on YouTube.

Contact Information:
Alison Ellis
Floral Artistry
http://floralartvt.com
Vermont

Bouquet Week! :: summer brights

Megan Gray Honey and Poppies - orange and hot pink bridal bouquet

Megan Gray, Honey and Poppies