If your in London for the Chelsea Flower Show be sure to wander over to Neill Strain’s flower shop to view the display of orchids they have planned!
“For the love of Orchids” will be a unique opportunity to see more than 30 varieties of Vanda and Phalaenopsis orchids including some rare Vanda plants up to 22 years old.
Read more about it here.
The RHS Chelsea Flower Show starts this week in London and I plan to live vicariously thru social media!! I got word that my friend, Joe Massie, has an amazing floral installation planned. His team sent me this sketch of the planned installation and the following information. I can’t wait to see photos of how it all comes together!
Award-winning floral artist to create show-stopping exhibit at Chelsea Flower Show for Queen’s 90th birthday
Joseph Massie, five-time RHS Gold Medal Winner, has been commissioned to create a floral installation at the RHS Chelsea Flower Show 2016 (24-28 May) to celebrate the 90th birthday of, RHS Patron, HM the Queen.
Botanical artist, Massie, 27, from Liverpool, has created a design that will see a swathe of 5,000 fresh-cut Avalanche roses from Meijer Roses and 1,000 preserved rose petals suspended in the air to create a romantic, sensory tunnel.
Massie’s floral tunnel design, entitled Rosa, will be 20 metres long by 10 metres wide and suspended four metres above the ground.
The project marks Massie’s first return to the Chelsea Flower Show since he achieved five successive RHS Gold Medals and four Best in Show Awards between 2009-2013. Joseph was the youngest person ever to achieve this feat.
Joseph Massie, botanical artist and designer of the Rosa installation, said: “I am thrilled to be back at Chelsea – and on a much a larger scale this time around.
“It is a huge honour to be commissioned by the Royal Horticultural Society to create an installation to celebrate Her Majesty the Queen’s 90th birthday.
He added: “I would be lying if I said I wasn’t a little bit nervous to know what Her Majesty’s verdict will be when she sees my installation for the first time!”
To create Rosa, Massie will use the finest preserved rose petals that will appear rise up from the ground to a floral ceiling, strung on invisible threads, from two opposing corners of the space. Petals in warm, summery pink tones will rise up on one side, contrasting with softer apricot tones opposite – in keeping with this year’s RHS Chelsea Flower Show logo colours.
In matching tones, full-headed, fresh-cut roses will be intertwined with the preserved petals as they rise, forming two fuller columns, which will thicken and pool out as the florals reach the ceiling of the tunnel. Chunkier rose heads will then spill out overhead and the two contrasting colours will meet in the centre, creating a truly spectacular floral display.
Massie, continued: “With my design, I am aiming to create a sensory and immersive experience by presenting fresh rose blooms in a truly romantic and captivating way.
“I really hope that the Queen, and all of this year’s visitors to Chelsea, will enjoy the exhibit.”
Five thousand flower blooms and five different types of rose varieties from Meijer Roses will be used to create Massie’s exhibit, including Sweet Avalanche, Pearl Avalanche and White Avalanche, as well as more than 1,000 preserved rose petals. The roses and preserved rose petals will dry naturally over the course of the week and will be recycled into new artworks after the Show has finished.
Massie has recruited 25 volunteers to work alongside him, assisting with the installation over four days in the lead up to the Show. Volunteers were selected from Massie’s flower school, the UK School of Floristry, and from other leading colleges around the UK, as well as students from Australia, France and Sweden.
Joseph Massie has collaborated with Meijer Roses and Avalanche Roses to create the Rosa Avalanche installation at the RHS Chelsea Flower Show 2016.
The Rosa exhibit will be beneath the Rock Bank restaurant, which connects Main Avenue and Ranalegh Way.
For more information about Joseph Massie, visit www.josephmassie.com
The RHS Chelsea Flower Show 2016, sponsored by M&G Investments, takes place from 24-28 May 2016 in the grounds of the Royal Hospital Chelsea. The theme of this year’s Show will champion the health and wellbeing benefits of greening-up our grey spaces. For more information, visit www.rhs.org.uk
UPDATE! FOLLOW ALONG ON INSTAGRAM AS JOSEPH WORKS ON THE INSTALLATION!!!
ARIELLA CHEZAR, BEST-SELLING AUTHOR AND FLORAL EDUCATOR, TO APPEAR AT SEATTLE WHOLESALE GROWERS MARKET!
The Seattle Wholesale Growers Market will host floral industry icon Ariella Chezar for two days of inspiring workshops and lectures on May 24 and 25, 2016, scheduled to take place at its facility in a turn-of-the-century historic brewery in Seattle’s Georgetown District.
Known for her lush, whimsical, garden style, Ariella has influenced the floral industry coast-to-coast. She is based at Zonneveld Farms in western Massachusetts and is both a popular faculty member at FlowerSchool New York and a contributing editor to Martha Stewart Weddings Magazine.
On Tuesday, May 24, Ariella’s Master Class presentation will share design concepts from her long-awaited second book, The Flower Workshop (Ten Speed Press, 2016). Students will participate in a personal, small-group setting, experiencing Ariella’s artistry, design philosophy and professional sensibilities. The workshop will cover seasonally-inspired floral design using an abundance of local roses, peonies, flowering branches, bulbs, and other botanical ingredients from Pacific Northwest flower farms that are members of Seattle Wholesale Growers Market.
On Wednesday, May 25, Ariella will demonstrate her design techniques to SWGM customers, including professional florists, wedding and event designers and floral retailers. Her presentation takes place from 9 a.m. to 11 a.m. and will be followed by a book signing of The Flower Workshop.
About The Seattle Wholesale Growers Market: SWGM is a producer’s cooperative, started by flower farmers in 2011 as a grass roots effort to make local floral products more available to florists and professional buyers in the Puget Sound Area. Since then, it has hired staff, changed its business model and experienced dramatic growth as demand for locally grown flowers has increased.
A FEW SPACES STILL AVAILABLE FOR CLASS THIS SATURDAY!!
Playdate with Peonies Floral Design Class
Saturday, May 21, 2106 | 9:30-Noon
Who wants to join me in playing with perfectly pretty Peonies?! Oh my word, so many adjectives are possible when we talk about this Queen of Flowers, right?! For this particular class we will have a bevy of these beauties to design with at our fingertips, along with some of their complementing flower friends. We’ll discuss the care & handling of the peony while designing a lush, garden style flower arrangement. Our vessel of choice will be a compote using chicken wire as the support structure.
Date: Saturday, May 21, 2016
Location: Seattle Wholesale Growers Market, 5840 Airport Way S, Ste 201, Seattle, WA 98108
Investment: $225.00 per person
Register: Click Here
Online Marketplace Freshcut Helps Florists Buy Directly from Flower Farmers
Freshcut (www.freshcutmarket.com), an online marketplace for farmer-to-florist flower sales, soft launched recently to local florists across the USA. Freshcut helps florists source flowers directly from real flower farms through it’s easy to use online platform.
By purchasing flowers on Freshcut, florists get access to Cut-to-Order flowers shipped overnight to their door at competitive prices, combining convenience, quality, and price. Florists can also easily purchase unique, hard-to-find flowers, branches, and greens available from specialty farmers on Freshcut.
Flower farmers across the USA and from select international countries give florists access to their floral inventory on Freshcut. Freshcut is a Members Only site, open To the Trade only to florists and retailers to purchase directly from flower farms at wholesale prices. All prices on Freshcut include Free Shipping to anywhere in the continental US. Flower farms that don’t offer shipping list their products available for Pickup to local florists in their regions.
Farmers use Freshcut to list their products and reach new buyers across the country, giving them direct access to the floral artisans designing with their flowers. By selling direct, they also keep more of their hard earned money per sale. Freshcut’s alpha partners include 40+ commercial and family owned farms like Blooming of Beloit, Oregon Coastal Flowers, Peony Acres, B&H Flowers, and more.
Freshcut was created by the team behind Bloompop.com, a nationwide network of luxury local florists serving consumers and corporate customers across the country.
Freshcut is open now to eligible flower farmers and florists in the USA. Apply for an account at www.freshcutmarket.com
Every floral designer knows they are blessed on those rare moments when we get to design purely for ourselves. Wanting to experience that joy before heading into the busy wedding season ahead, I gathered a few of my local flower friends together for a design day – with a twist. The 4 of us (myself, Lauren of Stone House Creative; Britney of Fache Floral Designs Tatiana of Oak & Lily and Kelly of Lily Stone Gardens) have formed a friendship thanks to flowers. We each own our own businesses, Britney and I each operating out of our home studios and focusing primarily on weddings, Tatiana opened a storefront a couple of years ago, and Kelly has an in-home studio as well as a seasonal flower farm.
The concept? Armed with an overall budget as well as a general colour palette, we asked our local wholesaler to order us in a surprise. The result? A day full of fun. The four of us got together, opened our blooms, and were so excited to see what showed up. We spent the day designing for ourselves, and with a combination of some standard flowers and some that we would almost never have, we were stretched creatively. Some of us wanted to try things we hadn’t done before, while some of us relished the chance to dig into a style that is what we truly love but don’t always get to work on.
Even better than our design time was the chatting. The wedding industry, and especially the floral industry, can be really hard to get into and do well. Many of us come up against more established floral shops who push back against individual designers, limiting our growth. The four of us “flower friends” are so blessed by our connection and mutual respect for each other. We refer clients to each other, support each other, buy from each other, and talk business together. Every floral designer out there needs to have a group of flower friends!
Thank you to Victoria Anne Photography for sharing these photographs of this lovely day –