Wedding Wednesday :: Elevated Centerpieces

Jackson  Durham Vue Photography - green and white hydrangeas in an elevated centerpiece

Jackson Durham
Vue Photography

Florabundance Design Days 2015

Two weeks ago at this time I was in Santa Barbara, California fully enjoying every minute of Florabundance Design Days 2015, which took place at Lotusland. (This greatly beats one week ago at this time when I was sick & passed out on the couch! ha!). As I flip thru the photos and relive those beautiful moments I had to ask myself – where, oh where do I start with a blog post to re-cap this awesome event?? — the answer is with the people! So here you go, a sneak peek into this amazing event and the cool people who participated –

Florabundance Design Days kicks off with a demonstration in the tent.

Florabundance Design Days kicks off with a demonstration in the tent.

Florabundance Design Days 15

Amy Merrick












Francoise and Stacey

Francoise and Stacey

Robyn, Amy, Katie, Rebecca, Catherine and Tobey

Robyn, Amy, Katie, Rebecca, Catherine and Tobey

Eleanor, Amy and Joost

Eleanor, Amy and Joost



Joost and Amy Merrick

Joost & Amy

Katie of Mac's Floral


Laura of Faith Flowers


Kate Minelian


Nancy Cameron


Katie Noonan AIFD


Mindy Rosenberg




Kim from Flutter Magazine

Kim from Flutter Magazine

Mum's Flowers, Montana

The ladies of Mum’s Flowers

Shannon from Flourish


Robyn Rissman




Katie Noonan AIFD


Sarah Winward


Shannon, Stacey, Rosie, and Jose

Shannon, Stacey, Rosie, and Jose

Tobey and Rebecca

Tobey and Rebecca

Sheryl and Mindy

Sheryl and Mindy

Tracey - Ella & Louie


Amy Merrick




More picture to come .. pictures of the gorgeous floral designs that were created …

Fabulous Florist :: bash & bloom, Seattle, Washington

Bash and Bloom - Plum and white bridal bouquet, anemones and pieris japonica, boronia

Your name: Eleanor Blackford
Your Business name: bash & bloom
Your Location: we serve Seattle, WA and the surrounding area

How did you start your business and how many years have you been in business?
bash & bloom was started in 2010 after a few years of “unofficial” floral designing for friends’ weddings and events. We just finished our third full season and are heading into what we hope will be a jam packed 2015!

Bash and Bloom - purple, cream and white bridal bouquet

What is your design aesthetic and what inspires you?
I’m inspired by nature itself – I often joke that the flowers tell me what they want to do. I aim to use 100% local flowers and foliage as much as possible, supplementing with American grown blooms when needed. I buy most of my flowers directly from the farmers who grow them – which leaves me feeling extra committed to doing them justice!

My aesthetic is natural, organic, lushly textured, super romantic – all with a touch of whimsy when appropriate. I should also say that I’m incredibly inspired by the clients I work with – I don’t decide on a specific design direction until I’ve sat down with the couple and listened to them tell me about themselves, what’s important to them on their wedding day, and what colors and textures they like.

Bash and Bloom - blush, burgundy and green bouquet with callas, roses and succulents

What is your favorite part of being a floral designer?
Working with my hands to create something beautiful and natural. I left a 10 year non-profit career because I realized I wanted to get my hands dirty and make things! I’ve also been surprised by my second favorite part: the people. I imagined the life of a floral designer to be quite solitary – which it can be at times – but I’m often surrounded by colleagues and clients who are inspiring, supportive, and lovely. So I get the best of both worlds – time for quiet contemplation (and sometimes panic), and the interaction and support that comes with a larger community of wedding-creative-types.

Bash and Bloom - cream and green bouquet

What is the most challenging aspect of being a floral designer?
Being my own boss brings out every little insecurity, bad habit, and challenge I could possibly face. While I quickly realized that there was no turning back for me, it’s certainly not for everyone.

Bash and Bloom - pink and grey bridesmaid boquets, cream and grey bridal bouquet

What advice would you give to aspiring floral designers?
Take the time to discover what moves you specifically, not what you think your market requires or what you think people want to see. It took me a couple of years to hone in on my true aesthetic – and it means that I turn projects away that just aren’t a good fit, which is scary, especially in the beginning. But this means that every project I work on is something I’m truly excited and inspired by, which is incredibly fulfilling.

Bash and Bloom - green and white bridal bouquet

What are the trends, flowers & colors that are unique to your region?
I think that, here in the Pacific NW, we tend to be more “natural” and “organic” in our arrangements, kind of like we are with most other things! Lots of lush textures, local product, and juicy romantic blooms. I also think our winter color-scape is unlike anything else in the country – our greens get even greener in the winter, and the bare branches against the lush greens like ferns create such a romantic feel. Winter weddings are some of my favorite to work on!

Bash and Bloom - pink, burgundy bridal bouquet

What tool in your toolbox can’t you live without?
Can I say my fiance? I know it’s corny, but I literally would not have been able to build bash & bloom into what it is, and what it’s going to be going forward, without his support. I joke that he’s my “unpaid intern”, but he’s so much more: he carries heavy boxes, builds altar backdrops and signs (he’s a woodworker!), brings me toast and coffee to my studio when I’ve only had three hours sleep the night before and 13 boutonnieres to make before 10am, and tells me every day that he believes in me and supports what I’m doing. I was single when I started bash & bloom, and while I know I still would have been successful if we hadn’t met – the path that has opened up in part because of his support has been amazing. So I’m keeping him. Unpaid intern for life! (Don’t worry – I’m returning the favor these days. He’s opened up a bbq food truck and on the nights I’m not working on a wedding, you can find me slicing 100 cucumbers for his home-made pickles or slinging ribs to customers from the truck. And I love that I get to support him in the way that he’s supported me.)

Bash and Bloom - orange poppies and green hellebores

What’s your favorite Social Media platform and why?
Instagram! I love seeing what other designers around the world are doing, and often refer to it when meeting with clients and looking for inspiration.

Bash and Bloom - berries and dahlias bouquet

Anything else you’d like to share with Flirty Fleurs followers?
I mentioned it already, but I’m such a huge proponent of locally grown flowers and foliage. We’re lucky here in that we have some amazing farms and the right weather, but you’d be so surprised at what’s available in your area! And if you can’t support a local grower, at least buy American grown. We also try to be as green as possible, composting all our waste, not using nasty floral foam, etc – and buying American grown flowers ensures we’re not supporting the use of harmful chemicals to grow flowers, and then flying those flowers in from unnecessary distances.

Contact Information-
Instagram: bashandbloom

Bash and Bloom - green and orange centerpiece

Online Social Media Class for Floral Designers

I’m excited to announce our next class specifically for Floral Designers looking to increase the online presence of their Floral Design Business.
This e-course will be held online via a private, password protected forum. Class assignments will be posted weekly with hints, tricks and feedback from myself and other class participants. The class lasts for 5 weeks, and the forum will remain active for an additional 4 weeks should you need to access any of the information while working on your newly implemented marketing plans and to connect with other class participants.

Class Starts: January 26, 2015
Class Ends: February 23, 2015
Investment: $299
Register Here

What we will cover in class:
*Week 1 – Critique of current website and blog with suggestions on how to improve
*Week 2 – Instruction and suggestions on how to blog efficiently for your floral design business
*Week 3 – In-depth look at using Facebook for your business
*Week 4 – Set-up of Social Media accounts with instruction and suggestions on how to use these tools effectively to market your floral design business
*Week 5 – Set-up of your floral design business on various marketing websites for increased exposure

*Class is limited to 10 Participants
*We will only allow one Company per City. (IE – only one company from Seattle can participate as a way to lessen concerns about competition)
*There will be no refunds or transfers once you have registered & paid for this class.
*Information from this class will not be shared with others outside of this class. Immediate cancelation of your membership will be enforced if you are caught distributing information.
*As the saying goes “what you put into it, is what you get out of it”, full participation is the best way to gain the most success possible.

Questions?? Email Me!

Testimonial from previous classes:

I want to thank you for the terrific floral marketing class. It was a great opportunity to take a step back and look at my online presence and social media participation as a whole, and really up my game.
For me, it makes such a difference to have another floral professional evaluate my marketing. I feel like you completely understand my work, and the way that I want to present myself to the world. The feedback I got from you was on point, and practical. We were able to implement most of the changes right away, and have a long term strategy in place to continue to improve.
I am delighted to be a part of your online community, and hope to work with you again.
All the best,
Diane Mouton, Owner
Fat Cat Flowers
New Orleans, LA

I can’t say enough about Alicia’s online marketing class. I started my own studio about 6 months prior to signing up for Alicia’s class. It could not have been better timing. I had ticked all of the major online boxes – website, social media and major vendor listings – but is was still like throwing mud at wall. I have used all of these tools personally, but not from a business perspective. I needed someone to tell me what was right and what needed work. Alicia took the time to review all of material and gave me feedback on my website, all of my social media accounts and provided a helpful list of where to list my business online. Her suggestions helped me tweak my online presence and make sure that my business was being represented consistently across all of my online platforms. I would recommend this class to anyone with a new business or business that needs help with their presence online. Thank you Alicia! Your loyal Flirty Fleurs follower – Jennifer Brant – Green Bouquet Floral Design

I had the pleasure of taking Alicia’s Marketing Class. The timing of the class could not have been more perfect. I had closed my store a few years back and recently decided to start my wedding business again. Knowing that the marketing world has changed since I was in business and starting out with a new website, it was perfect. The class’ open forum structure was a great venue to share with others and gather ideas and information. Being able to work with other florist from different areas of the country was very insightful. I gained helpful information to improve my online presence, not only with my website but with social media as well. I would recommend the class to anyone wishing to gain valuable information for marketing purposes. This class was a wonderful addition the the Flirty Fleurs Blog and I look forward to furthering my education with Alicia.
Bill Hattel – WH Designs Floral Events

Results from Marketing Survey

A few weeks ago we posted a marketing survey and here are the results – thank you to the 168 respondents. I hope you all find the information as interesting as I do!

Where do you advertise you floral business?
168 Responses

Facebook Page for your business 94.64% 159
Referrals by Previous Clients 89.29% 150
Instagram 72.62% 122
Referrals by other Vendors (Baker, DJ) 70.83% 119
Pinterest 64.88% 109
Referrals by Wedding Planners 57.14% 96
Wedding Wire Website 45.83% 77
Preferred Vendor Lists 42.26% 71
Your own Blog for your business 41.67% 70
Twitter 37.50% 63
Bridal Shows 29.17% 49
Other Networking Groups 22.62% 38
Yelp 22.02% 37
Local Regional Magazine in your area22.02% 37
The Knot Website 16.67% 28
Chamber of Commerce Networking Group11.90% 20
Style Me Pretty Blog 10.71% 18
Local Resources Blog (ie, in CO we have “Couture Colorado”) 10.12% 17
Wedding Chicks Blog 5.36% 9
Google Ads 5.36% 9
The Knot Magazine 4.17% 7
NACE Networking Group 1.79% 3
Elizabeth Anne Designs Blog 1.79% 3
ISES Networking Group 1.19% 2

Any other place where you promote your floral business? (blogs, websites, magazines, networking groups not mentioned above?)
47 Responses

We started an alternative wedding show/vendor networking group here in Pittsburgh called Hitchburgh, which focuses on local and artisan vendors and products.

free add in the local Independent wedding issue

Wedding Wire, Snippet and Ink

I put flowers (leftovers usually) at a winery that gets a lot of traffic and fits my aesthetic.

Maybe that would fall under blog, but we try to get a newsletter out as often as we can without being annoying to our customers. Top of mind awareness.

Targeted email newsletters on a quarterly basis

Once Wed

A Practical Wedding (planning blog)

Local bakeries, dry cleaners.

Local events/workshops with other small business owners

Once Wed


Statement stuffers in other local businesses that have house accounts


I am on Grey Likes, but won’t do that again.


Active in community charity donations

Wedding unveiled magazine. Grace Ormonde platinum member. Business Network International

Once Wed, Be Inspired PR

Newspaper. During holidays or bridal book.

None, it’s mostly word of mouth. I’ve tried ads in magazines and it’s pretty much like throwing money out in the wind. Getting featured on blogs or magazines is great too.

University alumni group

We send out 2 newsletters via email, a month.

Green Wedding Shoes

Local radio

I give back sponsorships for local golf and ski course fundraisers. I also donate to the local high school arts program

Junebug weddings

Wedluxe and Elegant Wedding Magazine

Any networking with fellow event professionals proves most affective for my business. Relationships in general and getting my floral designs seen.

Local networking groups

Stylized shoots that get published.

Our own website

Local events and local charity.

Once Wed

Once Wed


Creating photo shoots with other local vendors to get in their market.


Biz cards at local businesses.

I’m the florist that teaches. I network at BNI and with an artists/creatives group. I regularly send press releases to the local paper and recently applied for and received funding for a floristry/arts project, which has built my mailing list and raised my profile recently.

Teleflora member

Word of mouth…everywhere. I never miss a opportunity to talk about my shop after all I am my biggest fan!

website, networking groups

florist networking group, social media campaign starting in 2015

Of the places where you promote your floral business, which ones do you feel truly provide the best leads?
163 responses
Referrals by Previous Clients 83.44% 136
Referrals by other Vendors (Baker, DJ) 48.47% 79
Referrals by Wedding Planners 38.04% 62
Facebook Page for your business 30.67% 50
Preferred Vendor Lists 19.63% 32
Instagram 17.79% 29
Wedding Wire Website 16.56% 27
Bridal Shows 9.20% 15
Your own Blog for your business 7.98% 13
Yelp 7.36% 12
The Knot Website 6.75% 11
Style Me Pretty Blog 5.52% 9
Local Regional Magazine in your area 4.91% 8
Chamber of Commerce Networking Group 3.07% 5
Pinterest 3.07% 5
Other Networking Groups 2.45% 4
Local Resources Blog (ie, in CO we have “Couture Colorado”) 2.45% 4
Google Ads 1.84% 3
Twitter 0.61% 1
NACE Networking Group 0.00% 0
ISES Networking Group 0.00% 0
Elizabeth Anne Designs Blog 0.00% 0
Wedding Chicks Blog 0.00% 0
The Knot Magazine 0.00% 0

Where else do you promote your business that you feel produces qualified business leads?
50 responses


The best place I get qualified leads is from wedding planners that we work with. Its the best way for us!

Google – general SEO of our website; making sure our website shows up on page 1!

Meeting clients in-person at wedding shows, then following up with an email.

Neighborhood women’s group, fellow non-profit board members in my community service work,

On my personal twitter account; I’ve ended up doing flowers for lots of friends’ weddings this way.

In my store – being with customers.

I feel Business Marketing International will be great. I’m in the process of joining now.

wedding faryes

Flowers in local businesses

Through fundraising partnerships. I give a discount to have my marketing material present.

Word of mouth is #1. Providing good service and product gets us more business than any other means.

I know it sounds weird, but I volunteer with flowers at church without any expectations, but have met clients this way.

Going directly to venues seems to help. Venues are typically the first stop for a bride, so going straight to the venue seems to help.


Out in the community networking

Getting featured on popular wedding blogs. The first photo shoot we did with a new planner 3 years ago got featured in 4 different blogs and we are still getting brides coming in with the pictures or they are on Pinterest boards .

Photographers in general seem to be good leads

Out of all the blogs that we have been featured, Style Me Pretty is really the only place were we have seen qualified paying leads.

Local orchard as preferred vendor

Through my own community volunteer service

*The preferred vendor list is one a photographer’s website

I have found that collaborating with photographers on styled photoshoots is an excellent way to promote business. If you’re slow, it gives the impression that you’re busy, and if you’re busy it’s a great excuse to get really creative and try something kind of off-the-wall. Photographers have been my best leads and being able to consistently post high quality images of your work is an excellent way to stay top of mind for potential clients.

Best leads come from Preferred Vendor Listings

Farmers’ markets

My business website leads to contacts and bookings. I created the website myself, and worked quite a bit on my SEO so I would be found easily on google, and it has paid off.

So far we have seen Yelp give us the best increase in orders.


Wedluxe and Elegant Wedding Magazines

Handing out business cards

In our small town, the bridal fair is great. It’s not large but produces a lot of results. It is small enough you have a chance to meet with nearly every bride who may still be looking for a particular vendor.

Referrals from other vendors and wedding venues is where I get most of my business.

Woman’s only seminars Classes in the community Free small vases at local businesses and coffee shops

We belong to several small, local and informal wedding professionals groups, basically coffee groups.

Foot traffic at our storefront. We’ve been in business for 3 years, but 2014 was the first year we have had a storefront and not just a studio/workshop. Our wedding business has increased significantly as a result.

Funeral directors

Google Maps

Actually, word of mouth has gotten me the most business so far.

Word of mouth works best for me.

I’m new so still searching out possibilities

Facebook is amazing! Strangely enough it’s my best advertising, and it’s even better that it’s free!

Complimentary flowers to our local banks and business’s with our business card

Once a month a local art galleries.

Children schools

wedding Shows


Any current places where you advertise that you feel are not worth the investment of your money and/or time?
Responses: 80

Most blogs beyond SMP, I still get a lot from them

We used to advertise on wedding blogs but they are so diluted with other competitors that we hardly even get any web traffic from them, much less leads.

Sometimes I wonder if the Knot and Wedding Wire are worth it for what it costs. We do get leads, but not as many as from local venues and planners. Sometimes I wonder if it would serve me better to take that advertising cost and put it into freebies or gifts for industry professionals.

Bridal shows…so much money for florists to participate in and not enough return.

Wedding Wire paid package

Online advertising has not worked for me. Print is questionable…..

Lots of time invested in facebook but nothing so far..!

I’m very reluctant to do wedding fairs & paid blog spots

Wedding Chicks

Hate to say it, but local newspapers and tv ads will not do it in our area, Bozeman MT,

When it comes to social media, you really have to work hard and make sure you’re updating every so often and not every few months. It’s also important to find that balance were you aren’t bothering people with constant updates.


Not sure if Wedding Wire is worth it. I don’t seem to get many inquiries from there.

Wedding wire leads all are low budget weddings and brides just gathering quotes, find myself not charging full labor on these trying to fill my calendar. Chamber of Commerce here great people – but that involvement has led to multiple requests for donations (which I try to honor when possible) but no wedding leads.

bridal shows

I regret locking into a monthly contract with yellow pages ( the main phone directory online in canada) as i truly don’t think I get much in return from it. When it ends in the summer I am going to just switch to a basic listing with website line.

Newspaper and phonebooks

some bridal shows

I stopped advertising with the knot because I felt that it wasn’t generating enough leads and the brides that I was connecting with were very low budget brides.

Wedding planners – don’t usually pan out because the planners are shopping for the best deal not the designer that best fits the couple:(

local small newspaper, advertise 3 times a year and don’t feel it’s worth it

The knot, wedding wire

I’m not sure about Once Wed, It’s only been a couple months, for the money if I get one wedding it’s worth it to be out there.

Yelp ads – but just having a regular good maintained Yelp page is awesome

Wedding shows / magazine

wedding wire

local blogs, paying services of any sort. Our advertising budget is now $0 because anything we’ve ever paid for has not had a return.

Local newspaper

Grey is the only place I’ve ever advertised. Not renewing.

Wedding Wire doesn’t seem to really be worth it.

Bridal shows

chapel designers

Local newspaper

Not sure about Grace Ormonde at this moment

Once Wed

Once Wed, Be Inspired PR, Twitter,

Newspaper. Some places I think are just for building brand awareness in people’s minds.

In the last two months I’ve had no return on my SMP ad, or the local bridal magazine ad that I tried last year.

Ive tried numerous magazines.. it’s not worth the money.

Wedding wire…low budget brides. I’m now doing free listing.

Local Wedding magazine

I was part of a wedding conglomerate studio and it was a horrible investment

Regional magazines

Have previously been on multiple preferred vendor lists including Once Wed and WedLuxe (Canada) and received very little business because of them. Decided to discontinue my membership to put money elsewhere.

At this time, I have no desire to invest money in advertising. I feel that word of mouth is the best advertising I could get-because it comes from people who have worked with me and are highly satisfied with my work.

face book. we tried the paid ads that redirect to our website, but the numbers they “claim” and what we got were very different.

Local Magazines

magazines and venue’s brochures


Weddingwire and The Knot are marginally effective I think.

Facebook Paid adds

Wedding wire

Wedding wire seems to have low quality leads for me. Very low budget.

Wedding Wire!


I feel like The Knot gets me a lot of leads but few bookings. Being on the Knot and recognized as ‘Best of’ does however speak to brides who found me elsewhere but are also on “The Knot”.

Local business or parish magazines, tried that, no good. Also Google ads, unless you’re prepared to spend a LOT of money

I stopped advertising on SMP and Grey Likes Weddings. I just never saw much of a return on those ads.

Not that we can think of for the most part we have fine tuned things to where we see a return on most all efforts in place.

I did a bridal show and got no replies back from many of the leads. Just feel I dumped a ton of money and time into it and nothing in return. Time will only tell.

Wedding shows do not produce well for us. We are more of a boutique, non-cookie cutter company and we don’t compete well against the biggies who show up with huge budgets and truckloads of flowers.

any type of print advertising

On line florist sites which charge money. Doctors surgery cards


Local paper

Anything online that you have to pay for

Tried for a year – Wedding Wire. Not renewing. Many followers on Pinterest but I’ve yet to receive one business inquiry.


Once Wed

I also advertise with however it has not generated any leads. Not worth the investment for my business.

Nationwide blogs

Country Club membership books

Recently dropped Blue Ribbon Vendor on Southern weddings, Wedding Chicks, and Grey Likes..nothing accomplished from these except building my ego

Newspaper inserts

Facebook changes have made it hard to connect with people. I do pay for advertising but in not sure it’s worth it anymore.

No paid for ads, or free sites.

Bridal shows…so much money out, for very little return

Local newspapers

local wedding magazines are to expensive and they rarely if never use me not one phone call. Giving out free flowers don’t work.


Anything else you’d like to share with us regarding the marketing your business:
Responses: 52

Instagram has been huge for us and we are returning to blogging. I think it was a big error to quit blogging. The internet is loaded with old images.

Work with your peers!

I have found that the various media we use to advertise are important for different reasons. Meaning… Facebook is great for connecting with those in the industry in our local market by making sure everyone sees our latest work (and therefore hopefully sending us referrals). Instagram is great for engaging with current clients and can boost sales by being able to showcase new products. Also, a younger crowd (aka the modern bride) is on Facebook. Vendor relations, especially when it comes to venues and planners, is by far the best source of leads for us. So taking a planner out to dinner = advertising… believe you me.

I did some market research myself (small scale, amongst married women as I do mostly weddings) and 3/4 of my sample (about 60) used a florist recommended to them by a friend or family member for their wedding (I asked them how they knew of the florist they used).

I’m trying to work out to attract more clients without spending a fortune!

Instagram has been very good for my business!

when it comes to flowers, two things are important: the quality of your printing materials and the quality of your work. Printed materials (say for example trade and bridal shows) will give customers that don’t know about you an idea of your arrangements and what you can create for them. The quality of your actual flowers will get people talking at events and they’ll always remember something special you did, and word of mouth starts. On that note, always support your local businesses. Ordering printed materials online can be Chelsea, but I’ve gotten weddings purely out of the local print shop (who also do a great job). And always be kind to your customers.

highly targeted marketing has prevented me from having to respond to lots of non qualified potential clients or write a lot of proposals for low end competitive bid jobs that I don’t want to do in the first place.

Partnering with other wedding industry professionals bring me qualified leads which often result in business.

Located in a very small town in Oregon, area not fully recovered from recession. All my costs are rising but brides budgets are not – no dollars available for marketing right now.

I feel like i spend 24 hours a day thinking about, worrying about and working on marketing my business. it is consuming me. I’ve read a whack of books about instagram, pinterest, facebook, linkdin, I’ve taken a pr course and listen to marketing podcasts on my commute everyday. It is a constant uphill battle to make time to do good marketing, and even when it is good it doesn’t often get much of a result. I have to say that I find marketing of my everyday business harder than weddings. It is hard to be a small local business with a small local reach trying to get the word out. Somedays i think I’m making progress, others not so much. would love to hear what other people are doing that isn’t wedding related marketing!

We appreciate all YOU guys do to support and promote florists!

We have become almost completely reliant on social media to promote out business. Collaborations with local blogs and vendors has far outweighed editorial magazines and other big dollar amount advertising, etc.

Instagram has been one of the most surprising and beneficial tools in my business development. Almost every bride that I book mentions it as one of her reasons for hiring me. In addition, it is a wonderful platform to connect with brides in the months before their big day!

Take the time and take advantage of free marketing via facebook and Instagram.

we take advantage of social media to create our brand and gain fans. Our top source of referrals is always vendor recommendations by other wedding pros.

good seo on website

Having a good website and reviews from our brides.

I never pay to run an add for my business. The only thing I pay for is to be on Wedding Chicks preferred vendor list. I try to tag and blog as much as possible to boost my SEO so Im #1 or 2 in Google searches. I get most of my referrals from Google, past clients and other vendors

I have found collaborations with other planners, photographers, rental companies etc. To be very helpful.we form friendshio s and refer each other.

Facebook has become more of a reference people go to (like a website) rather than a new lead driver.

I recently booked a bride who contacted me and communicated through Pinterest .

Its definitely a constant battle and you really can’t let this slide. You have to market every single day, reach out to new contacts every single day.

Word of mouth & Facebook has been my biggest marketer.

SEO Is The Best Marketing Tool For Me. Yelp Is Second.

While a lot of items are checked in question #1, I’m really bad about actually keeping up to date with so many advertising outlets (ie: I don’t tweet or blog nearly as often as I’d like, I don’t keep our business pinterest account very active, etc). I devote most advertising time toward Facebook, Instagram and networking with local vendors. I’ve found that referrals from local vendors (specifically planners, photographers and venues) give me the best bookings!

Making it different than what others in the area offered. Be prompt and flexible.

GET ON INSTAGRAM! We get about 90% of our business from Instagram. It’s huge and if you aren’t there you’re definitely missing out.

Making your current clients the happiest they can possibly be is the best way to get those referrals.

We’re still looking for that magic place to advertise! :)

I have found just being nice and a friendly face, I also have found being part of The Lonely Bouquet movement has been great

I keep business cards handy at all times.

Some of my floral friends have passed on leads during their maternity leaves so it’s good and important to have good relationships with others in the same line of work.

It’s hard to know what works! But I try to stick with a type of advertising for at least a year plus to see if anything comes from it.

Marketing is a daily task!

In general-make friends, (clients and vendors alike) love what you do and be the best at it you can be and the rest falls in place. If you love what you do, you will want to share and so will the clients and vendors you worked with and your business grow.

its bloody difficult, I’m not a marketeer by trade and I often feel I’m lost, floundering and wasting my time effort and resources! A “how to market being a florist” course would be a godsend!

Networking! It is the best way to generate business. It take time and patience but it is with it in the long run.

Be creative. We see a bigger results when we add out if the box eye catching details. Like or girl with orchid hair and speech bubbles

The advice I give to newer folks in the business is to meet and greet, meet and greet, meet and greet. The more people you put yourself in front of on any given day, the more exposure you create. It’s a numbers game. The other thing we do is to execute our job flawlessly time after time. This is the best marketing there is.

yelp has been a huge source of business and we have gone from a free listing to a paid one for the past 3 months and we have see a 25 to 30% increase in that short time. Positive reviews on yelp are key.

Always changing. I look at the cost and x it by 3 and ask my self will it be likely generate this level of sales.

Yelp is powerful

Regular updates on social media is key

I’d like to hear from those who advertise with national wedding magazines, how long they have to advertise in order to get enough business to pay for the ads.

I would rather do styled shoots than buy ads. Getting my work out there for folks to actually see is my favorite marketing tool. Plus submit as much as possible!

I wish there was a better local blog that didn’t focus so much on DIY. I think having a good blog that is specific to your area is a great way to advertise as long as it’s done right.

Blog regularly to keep the google ratings up!

It is difficult to keep up with updating ads, Facebook, blogs, Instagram and everything!

We are in a small town with another flower shop so we try to stay very involved with the community and promote our customer service. We have even done the library’s reading dogs birthday! No cause too small.

Being patient and knowing your product and competition well is a bonus. People who want your product will be repeat customers which is worth a great deal more than one off orders. Look after your customers and respect their money and they will respect you and your business.


The views and opinions expressed on this blog post are solely those of the original contributors. These views and opinions do not necessarily represent those of Flirty Fleurs.

Wedding Wednesday :: White Bridal Bouquets

Fabulous Florist :: Pollen Floral Design, Boston, MA

Pollen Floral Design
Your name: Krissy Price
Your Business name: Pollen Floral Design
Your Location: Boston, MA

Pollen Floral Design - Boston

How did you start your business and how many years have you been in business?
I launched Boston Pollen in February of 2013, after doing flowers for my brother’s wedding the fall before. It was on a tiny island off the coast of British Columbia. I decided that if I could figure out how to order flowers in a different country and move them by barge and boat for my first wedding, then Boston would be a piece of cake!

Pollen Floral Design - Boston

What is your design aesthetic and what inspires you?
I’m always inspired by the lines and textures and pattern of nature. My desire in a design is to allow each individual element to express it’s uniqueness, while lending itself to the overall palette and content of the larger design. For me, that’s tends to result in what I refer to as a tamed wildness. Something that is beautiful and structured, but also organic and natural.

Pollen Floral Design - Boston

What is your favorite part of being a floral designer?
Design day. Nothing is as peaceful, joyful or exuberant as a quiet day alone in a sea of flowers, just creating.

Pollen Floral Design - Boston

What is the most challenging aspect of being a floral designer?
My studio on the third floor? Falling down the stairs even though you were going so slow and being so careful? Being soaked in sweat while handing a bride a bouquet? Haha, there are so many to choose from! Honestly though, I think pricing and trying to explain said pricing to clients is the most challenging. Floral quotes are infamous for being wildly different from designer to designer, and I do my best to be open and clear with my couples and walk them through why I price the way I do. That being said, I do wish the industry had a little more transparency and set standards!

Pollen Floral Design - Boston

What advice would you give to aspiring floral designers?
There’s no guidebook! I asked Flirty Fleurs for one when I started! Find someone who’s willing to talk to you and point you in the right direction if you can, but the most important thing is to just go for it. You’ll never be sure, you’ll never answer every question, just dive in and start figuring it out. When a client wants something you’ve never done, say yes and figure it out! Some of my best installations or designs were the ones that filled me with the most self doubt.

Pollen Floral Design - Boston

What are the trends, flowers & colors that are unique to your region?
Fall in New England is unparalleled, so October is often my favorite wedding month. Mother nature offers such a stunning palette that my job feels like a little elf adding tiny flower touches. I’m also so excited about the emergence of local flower farms in New England. Buying blooms that were cut that morning is such a stunning difference from what I can get from a wholesaler. Plus, I can count on the sustainable, organic and labor practices of these local friends, as well as support another local small business.

Pollen Floral Design - Boston

What tool in your toolbox can’t you live without?
I love my Kinfolk garden tote. It’s the perfect work bag for a florist, with a beautiful design as well as being amazingly functional. One of the best gifts I’ve ever received.

Pollen Floral Design - Boston - Bridal Bouquet

What’s your favorite Social Media platform and why?
Instagram! A huge portion of my business comes directly from Instagram, so I spend an inordinate amount of time working on my images. I also love it because so many of my brides follow me, allowing us to develop a friendship over the course of our time together, as well as letting us keep in touch after the wedding. I also think it’s a great way for people to connect with your life personally while getting a better understanding of your floral esthetic.

Pollen Floral Design - Boston - Bouquet

Anything else you’d like to share with Flirty Fleurs followers?
I’m so grateful for Flirty Fleurs as a window into the lives and businesses of other florists, as well as providing inspiration from other designers, and of course, the amazing rose series!!!

Pollen Floral Design - Boston

Pollen Floral Design
Twitter: @bittykrissy
Instagram: @bostonpollen
Facebook: Boston Pollen

Pollen Floral Design - Boston

Pollen Floral Design - Boston

David Austin Red & Magenta Roses

David Austin Garden Roses: Tess, Darcey and Kate

David Austin Garden Rose - Darcey

Vase life: 7 days. Peak at 4–5.
One of two hot pink David Austin roses, Darcey is smaller than Kate, and a deeper magenta-crimson color. Darcey is a slow opener, but will open wide and show its center at its peak.

David Austin Garden Rose - Kate

Vase life: 7 days
Kate is the other hot pink David Austin. She’s a lush raspberry hot pink into magenta rose blossom that opens nicely, nearly double the size of Darcey.

David Austin Garden Rose - Tess

Vase life: 7days
A rich, dark, velvety red, Tess is the answer to your red garden rose needs. A strong and hearty bloom.

David Austin Garden Roses


BOYTANICA [Director’s Cut] from Kevin Calero on Vimeo.

Boytanica, a fashion film project directed by Kevin Calero for a Montreal based florist “Bouquet Fleuriste“. Produced by creative studio TRIPTYQUE, this short, shot at the Ritz-Carlton hotel in Montreal, was made in collaboration with the dance and production company Street Parade.

Boytanica shows us four dandy dapper dancing florists assembling arrangements – all wearing Prada – in this tribute to Hollywood director and music choreographer Busby Berkeley … a visual feast with a beat.

How do you promote your flower business?

As we enter into a new year I’m sure many of us are thinking about where to advertise our businesses, and where do our marketing funds produce the best ROI. I did a survey back in 2012 and the results were very insightful, thought I’d do another survey to see what people are thinking now – especially as the social media world evolves.

If you could please take a moment to fill out this survey, we would greatly appreciate it. Once we hit a good amount of replies we will post the results on Flirty Fleurs.

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

Thank you for participating!