Happy Thanksgiving to my fellow Americans!
I gathered a few beautiful Autumn floral designs for today’s post – inspiration for Thanksgiving florals.
Tis the season to stop over-buying and start to value your work.
There are two things that most florists struggle with at some point in their careers. Designers are over-buying while at the same time, under-valuing their time, expertise and design skill.The solution to second-guessing is profit clarity. It’s essential to have an understanding of the easy to follow rules and recipes which have been set by flower shops for years and years (and years). This is the business model we should follow with our home-based businesses as well.
Today I want to talk to you about what your profit margin should really look like and more specifically, exactly how much you should be aiming for in terms of COGS. If you’ve ever wondered whether you’re charging enough or sometimes feel underpaid, then today’s video is for you. I’m going to answer some very important questions about your profit margin and I have a lot more to teach you in my new online course, Flower Math. The Florist’s Guide To Pricing And Profitability.
Click to watch the video and get some important facts about your numbers and find out if Flower Math is for right for you.
Get the FREE proposal training video to learn how to book more weddings, more quickly here: http://forms.aweber.com/form/43/477754543.htm (Once you confirm your subscription you will get the video sent to your inbox along with the password to watch. You may unsubscribe at any time.)
You can find out more about my course here and get Flower Math today.
Check out a free sample version of Flower Math here: http://freshevents.floralartvt.com/?p=371
Good News — Alison is gifting two free courses, plus a free follow-up phone or Skype consultation to two lucky Flirty Fleurs readers!
Leave a comment here if you’d like a chance to win! Entries will be accepted until Sunday, November 29th at midnight. (PST). The two winners will be announced on Monday, November 30, 2015.
In September Seattle Wholesale Growers Market held the second annual Dahlia Festival. Part of the festival is the “Dahlia Wall”. Last year my husband built the wall for the display and it has proved to be a great way to see the various dahlias. You’ll see in some of the closeup shots that each dahlia was labeled with it name and the farm it came from. Agnes from the SWGM helped me put it together this year — a fun way to spend an afternoon, that’s for sure!
In addition to the dahlia wall display the farmers give talks about growing dahlias and answer questions on the care & handling. This year Eleanor from Bash & Bloom gave a design presentation, too!
Be sure to follow SWGM on Facebook and Instagram for future flower festivals!!
Hope you enjoy the photos –
Thought I’d share one of my recent weddings with all of you as I tried out a few new-to-me rose varieties which you might find interesting. I’m completely smitten with Salma by Nevado Roses. It is a great rose to go with David Austin Juliet Roses. Also, with this wedding I tried out Peterkort’s Wendy rose, usually I favor the Moonstruck variety.
Today we hand the blog reins over to Bloompop, who is interviewing Park Florist–
Park Florist is owned by Jeanne Ha in Takoma Park, Maryland
Check out the Park Florist page on Bloompop
When did you start your business and where are you based?
I took over this little shop in old town Takoma Park, Maryland, from my aunt and uncle 11 years ago. It is an old florist shop – founded in 1935! – and I am very proud to keep its legacy going. We serve all of Washington DC, Montgomery County and some of Prince George’s county as well. We go beyond that boundary for our special events and weddings of course.
What is your favorite thing about being a Bloompop Floral Partner?
It was really nice to be selected and invited as a Bloompop Floral Partner, as Bloompop invites only the finest and solid local flower shops. It is very easy to work with the friendly Bloompop staff. It is like I have the whole marketing and sales team’s support. Bloompop understands both the clients’ needs and florists’ capabilities very well and it makes my job much easier. Also Bloompop clients have such a high expectation and good taste, which I love to work for!
Can you tell us what prompted you to partner with Bloompop?
Like I said, I am a busy floral designer who rather wants to spend my time more on designing. Since Bloompop takes care of the communications and promotion, I can concentrate more on what I love.
What (in your mind) is the biggest challenge facing the floral industry today?
I find it frustrating that people don’t understand what it takes to get a single bloom. Even though we have more people who try to understand the importance of supporting local business and going green, still many people don’t truly understand the nature of the floral industry. For example, sometimes my customer tells me that she loves seasonal and local flowers but her favorites are orchids. Or she wants peonies for her March bouquet. A little more understanding of nature would be very much helpful to the industry.
Where & how do you find inspiration for your floral designs?
Oh, certainly from nature itself. I love to tend my garden and love to watch the trees. How the season changes excites me very much. However, I also find it very inspirational reading and watching fashion and interior trends. Flowers are part of our daily lives, which is deeply involved with what we wear and what we are surrounded with. It is all different forms of art after all, isn’t it?
Can you describe a typical day at your shop?
Oh, dear. We start my day at the shop as opening my Christmas presents. I am the one who ordered my flowers but opening those cardboard boxes thrills me. I usually have couple of phone conferences and one or two in person meetings with clients. We have our regular design training sessions for ourselves. We have our urgent morning orders filled and sent out then we get our lunch hour walk-in rush. In the afternoon, we work on our late orders and prepare our next day orders. We take care of our plants and clean up the cooler and tidy up our display. It goes by with a blink of an eye!
Bloompop partners with florists by invitation only, hand selecting the top luxury florists–did this play a factor in your joining Bloompop?
Of course it does! I am proud of what we are able to do in our shop and I am so happy that I can share it with Bloompop customers.
As a designer it isn’t always easy to go hunting for new business opportunities- Would you say that Bloompop helps augment your sales team for business?
Yes, I always have hard time to find extra time to go out and reach out to new prospective clients. It is a long process and takes up lots of my time. Bloompop team is amazing on getting me these awesome new deals and gigs and makes me real busy!
What would you say to a florist who is interested in Bloompop?
If you are good enough to work with Bloompop, what are you waiting for? Get on board!
How pretty is this bouquet by Destiny Hill Farm in Pennsylvania!!
Wishing you all a fabulous weekend!!
Quick Tip today —
Do you ever use fresh fruit in your arrangements and wonder how to keep them looking fresh?! Check out this tip that I learned from Miles at Fiori Floral Design –
Cut the citrus fruit to the desired size and then spray it with Leaf Shine! Next insert a pick and insert into the arrangement. The leaf shine seals the top of the fruit and keeps it from getting that dried out look! Yep, that simple!!