If any of you checked our Flirty Fleurs Facebook page yesterday you will have noticed I posted a question:
“Random thought/question – How many of you have a list of recommended vendors on your website/blog? If no, why not? If yes, how often do you check the links and confirm the other vendor has you on their list? What are your parameters for listing them on your site? When do you remove vendors?”
I posted the thought/question because I was trying to decide if I should delete the vendor list on my blog. I started my blog in 2007 and for 5 years it made sense to have this list up. For a long time I heard from brides that they loved this and how it helped with their planning process. However, over the course of the past two years more and more Denver or Colorado based planning websites popped up and it seemed less people needed this planning piece on my site.
I asked myself – should I keep this?
When I built the list I had three criteria to list other companies:
1) They had to have great reputations.
2) They had to refer business to me within the past year.
3) They listed me on their preferred vendor list, if they have one.
Yesterday morning I decided it was time to clean up my list. I visited each site and found a few people who had gone out of business. One caterer had deleted their preferred florist list because they are now doing flowers in house (why am I sending traffic to them??!!). Plus, I came across a few businesses that didn’t have me listed as a preferred vendor.
I’ll admit, my feelings were hurt when I found the preferred listing wasn’t reciprocated. I realize it is probably an oversight because, honestly, I know I had a few oversights on my list. I hadn’t added a lot of photographers and wedding planners I’m working with now.
I asked myself – is this a good list to have up? I went over some pros & cons. I talked to a few of my friends/colleagues and they all said – “take it down”.
Wednesday afternoon I took it down.
I took it down for a few reasons.
As I said above, it hurt my feelings if I wasn’t listed on someone else’s list. That translates to – I’m sure I hurt someone else’s feelings by not having them listed on my list. Again, an easy oversight when updates on websites/blogs are done only occasionally.
I realized keeping this list updated was a time suck – and this year is all about making my life simpler! Yesterday morning I spent over an hour just checking links and I didn’t even finish checking all of them. You know what? I should have been typing up the proposal I had sitting in front of me. I should have been driving to the wholesaler to pick up the flowers for this Saturday’s wedding. I should have been at the gym.
As I am typing this my friend Amy from The Flower House just called.. she is off to delete her preferred vendor list.
(Plus, I just have to say I have never understood why wedding planners list their preferred vendors on their site. Isn’t this the information they offer to paying clients during meetings? Just a thought.)
Now, on that note, I’m not saying everyone should run and take their lists down. Decide what is right for you & your own business and where you are in the course of your business. Maybe it is still working for you, it did work for me for 5 years.
Just make sure it is up to date with working links!
What do you all think of preferred vendor lists – pros & cons?