I’m sure many of you have a noticed a floral shortage this wedding season. Early in the season I noticed it was suddenly hard to get enough quantity or good quality and I started to question what was happening. I chatted with my fellow twitter floral friends far and wide and they said that, yes, they were finding the same thing – no flowers! A few of the designers that had been in business many years said this used to always happen right after Mother’s Day and other large holidays, the supply had been wiped out. I started to question the wholesalers and kept hearing the same story – Columbia and Ecuador are hurting, flower farms are closing. I started following dealers in Europe who source their flowers through Kenya. Same thing there, the Kenyan farms are closing.
This worries me, what’s happening to the floral industry? Don’t Americans love flowers? The answer to this? We don’t love flowers as much as Russia does! Most of the premium flowers are shipped to Russia, they are willing to pay more money. I noticed this when I was in Moscow a few years ago, I had flown with my best friend to her native country. As we walked the streets of Moscow and Volgograd I’d stop to look at the flower stands. What beautiful and strong roses they displayed. It was pretty evident that they love good quality flowers. At the time we hadn’t felt the pinch here in the USA quite yet. Now I’ve been told we actually get the left overs, if there are leftovers.
The next few days I’m going to post findings from other floral designers and wholesalers about this floral shortage situation.