I spend a lot of time surfing floral designers websites, always searching for something or someone to feature on Flirty Fleurs. Sadly, quite often I find myself shaking my head when I see the websites. My first impression quite often is – wow if this is their site how good can the designs possibly be?
I’m compiling a list of some do’s and dont’s to think about for your website.
Place your contact information in a conspicuous place.
I cannot believe how many sites I come across and I find myself thinking, WHERE is this designer located. Seriously – list your city and state! Preferably on the first page and every other page of your site.
Also, phone number & email clearly shown. I see a lot of sites with forms to fill out, those are cool and all but also list your email address. Not everyone wants to fill out a form. Do you want customers or not?
This also goes for blogs, so many blogs have zero contact information! If you own a floral design business and would actually like some business I’d suggest putting your contact information on your blog. Check out how clearly I made my contact info on my blog for Bella Fiori.
Name all your pages
This is great for SEO! Plus, who wants to see at the top of the page: untitled. Untitled means unfinished.
I would think everyone’s web designer would urge them to use good quality photos. Perhaps the sites I’ve seen are homemade. Either way, use GREAT photographs of your work. This is your chance to show the best of what you can do, let your work shine.
This page is hosted free, courtesy of GoDaddy.com®
Isn’t that kind of GoDaddy to host websites for free? Do yourself a favor and upgrade to a paid listing so that you don’t have to have their advertisements on your website. I looked at GoDaddy.com website and see it only costs $48 per year! Upgrade.
No music. Really, no music.
Let me count the ways…
#1 – The most popular time for brides to look at websites? 10-12am on Tuesdays. Guess what, she’s at work and doesn’t want to be caught. If she hears music she’ll close your site w/o even looking at one word or photo.
#2 – I had a bride straight out say that if she doesn’t like the same type of music as the website owner then chances are she won’t like their style either. EEK! That’s major!
You still really want to use music? Give your potential client the option to turn the music on.
Sure, it’s flashy and fun BUT it doesn’t work on iPhones & iPads. Need I say more??
Those are my ideas for improving websites. What do you think? Other Do’s & Dont’s? Leave us a comment, help your peers!