Like many wedding professionals I am a huge fan of Preston Bailey. His designs, creativity, vision, style and theatricality are like noother. Many planners, designers and florist aspire to have Preston’s clientele and the budgets. Preston Bailey Designs is a multi-million dollar company with a team of designers, production staff, sales, and marketing/P.R. As you can guess no one person can grow to this level without a team of very talent and passionate people. One of these many talented people that Mr Bailey employed was a gentleman name Sean Low. Mr. Low was the CEO of Preston Bailey Designs for 6 years and under his leadership Preston Bailey Designs was rocketed to the fore front of the NYC event scene, in turn making Preston Bailey one of the most sought out designers in the world.Mr. Low left Mr. Bailey’s company in 2009 and started his own business, as a consultant and business coach for creative business owners and artist. Mr. Low is a genius with his insight into the business of being creative.I had the extreme honor of meeting Mr. Low at the end of October of this year. FlirtyFleurs.com hosted Sean Low here in Denver, at the Oxford Hotel headlining a workshop for wedding and event professionals. Mr. Low gave an interactive presentation on “The 4 P’s” and how as a creative professional to implement them into our mission statement, business plan and our core values. There were about twenty of us there to hear what Mr. Low had to share. I was fully prepared to learn a lot but Sean Low blew my mind and now six weeks after the workshop I am not fully convinced that I understand “The 4 P’s” completely. Every day I journal, examine my business andslowly “The 4 P’s” become a little clearer. I can’t begin to tell you how valuable this workshop has been for myself, my business and my art.Okay so what are “The 4 P’s”?Passion- What gets you out of bed in the morning?Philosophy- What do you want to share with the world?Platform- Who do you want to share it with and why?Process- How are you going to share it?
Mr. Low explained that if we overlooked, failed to examine or did not understand any of them, then our business would never achieve true success, if not eventually fail. For a deeper explanation please read Mr. Low’s post on “The 4 P’s” on his blog.Sean Low pushed us to think beyond convention and industry standards. Because we are creative businesses, much like art, no two are thesame. So for us to follow a standardize business model or offer our clients forms and contracts that are like everyone else’s, onlycompromises the true value of our art and us as a creative business. I am defiantly guilty of wanting it to be so easy for my client and forthem to be able to compare “apples to apples”, I was so concerned that my quotes and contracts look like other florist. Thisonly made me look like other florists, I lost my individuality and what makes my business different, ME!I learned and am still learning so much about my business and myself as an artist from this workshop. It is truly pushing me to the nextlevel, Thank you so much to Mr. Low for sharing your “4 P’s”. Thank you to Andrea and Alicia for creating this opportunity for weddingprofessionals here in Denver and surrounding areas.