Pricing Mistakes Florists Make by Alison Ellis, Part 4 of 4

For the past 3 weeks I’ve shared some major pricing mistakes florists make. The good news is that each of these mistakes can be easily corrected!

I’ll recap the first 3 mistakes in case you missed them…#1. You’ll no longer feel the pressure to quote on the spot. #2. You’re going to aim higher than “your minimum” on events. #3. You will not let customers tell you how much a job should cost. If you missed any of them, you may want to go back and check them out.

Today I’m talking about a HUGE pricing mistake that I was actually surprised to learn florists make. This one is major because it impacts your profit margin in a serious way. I’m talking about your design fee and if you’re not charging a design fee (or your design fee is too low!) you are missing out on a crucial piece of your profitability!

Correcting a pricing mistake is part of the hard work of building your brand and staying focused on where your business (and arguably your life!) is headed.

Today’s video is the last in a 4-part series on pricing mistakes florists make.
Check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to help move your business forward.
If you have more pricing questions you may want to check out my pricing and profitability course, Flower Math. This is a full behind-the-scenes look at how to maximize the profit margin on your weddings and events and keep your costs of goods in check!

Click to watch today’s video. Thanks for tuning in for my first 4-Part Series!

Contact Information:
Alison Ellis
Floral Artistry
Vermont