How did you start your business?
I have always been a very creative minded person. I have a background in interior design and that soon led to thinking about floral design more in depth. It just spoke to me so I started to investigate those feelings. That lead to me seeking out a little more specific education and getting a part time job at a supplier to learn the basics about flowers from a more horticulture perspective. A swift time of learning for me! I also have always had a bit of an entrepreneurial spirit, so it made sense to start a floral design business when I felt ready.
What is your design aesthetic?
Every designer should have a design type niche or signature. Sometimes its hard to define though, I can see my touch and spin on all that i do and i can see that on the work of others that i admire. If i had to nail down my touch i guess it would be eclectic modern romance. My clients are usually attracted to my work because they feel its just enough of uniqueness and still something traditional and realistic. When i get to do what i want with full reigns its usually very organic, eclectic, and clean.
What inspires you?
what doesnt might be an easier question! Fabrics, nature, my kids, architecture, color, flowers themselves of course, but i think a bit off the beaten inspiration path, music! I listen to a lot of music in the studio. I really think about what mood i need to be in to create certain designs, i have oodles of pandora stations and custom mixed cd’s for this purpose. and you know what, it works for me!
What are the trends, flowers & colors that are unique to your region?
I think we are right along with the rest of the country for the most part, lots of succulent based designs, a lot of blue and purples to come in 2011 and more unique bases like gray, gold, silver, charcoal, rather then the black and the brown we have now grown out of. I do think that Utah is very seasonally affected because we really do have seasons unlike some parts of the country. So most often we see very wintery weddings and colors in the winter, very spring in the spring and so forth.
Are you a retail shop, studio/warehouse or home based?
I have a private office space that i rent out in the SLC area. But i also have a home based studio that is completely separate from my home but on the same property, it serves as office space, a cooler, inventory storage, and work space.
Do you offer any services in addition to floral designs?
I do full event design for a few select clients each year and i also have a vast inventory of rental options for staging purposes etc.
What does your toolbox look like?
Oh oh i really like this question! Mostly because i would like to see a few others toolboxes. I have 2. one for on site and on the go. and then the studio toolbox. The to go box is a handle carried rectangular Tupperware type box. its pretty messy and at this exact moment it has ribbon spools from the last several weddings, a few containers with pins in them of a various nature, a few extra wrist corsage bracelet bases, wire, glue, scissors, a knife, tape, rubber bands, and two things i never go anywhere without … my business cards and a sharpie! as for the toolbox here at the studio, i am very organized actually and its very segmented. there is a drawer for several categories like tools, which as all the types of cutting utensils and a few other things like a small set of screwdrivers and a hammer. I have tape drawer for all kinds, glue for any type of adhesive, pinks and other things of that nature. tubes & materials such as that etc.
What tool in your toolbox can’t you live without?
well i can live without the sharpie and the business cards but i like to have them! but i think the essentials would be my clippers, tape, rubber band, floral glue, and wire. fix just about anything with that combo.
What’s your favorite flower?
ranunculus. hands down. so many layers and so many facets. reminds me of myself, and how beautiful life is!
Anything else you’d like to share with Flirty Fleurs followers?
a continued education, and good humble attitude is the key to floral business success!