Fabulous Florist :: Floral Artistry by Alison Bucholz-Ellis

Your name: Alison Ellis
Your Business name: Floral Artistry by Alison Bucholz-Ellis
Your Location: Jericho, VT

How did you start your business?
I worked for several flower shops before branching out on my own in 2002. I started with a few local restaurant accounts and made a natural transition into focusing exclusively on weddings.

What is your design aesthetic?
I like to think that my design style is versatile, but my personal favorite designs tend to be garden-inspired, natural and not too fussy.

What inspires you?
My clients! Their vision, their wedding dresses, their site and their season. Beautiful flowers in my wholesaler’s cooler can also give me a jolt of inspiration.

What are the trends, flowers & colors that are unique to your region?
In Vermont we do a lot of locally inspired weddings with rustic, vintage details and locally grown flowers. The flower types and colors are varied depending on season featuring lilacs, peonies, zinnias, snapdragons and fresh herbs throughout the spring, summer and fall.

Are you a retail shop, studio/warehouse or home based?
I have a studio space and a home based office.

Do you offer any services in addition to floral designs?
My focus is on floral design, but most of my brides tell me that when they hire me it’s also like hiring a wedding planner. I have no shortage of opinions about planning a wedding as anyone can tell from my blog!

What does your toolbox look like?
I have a “bag of tricks” and I don’t leave home without it. I’ve got a little bit of everything in there including my trusty clippers, ribbon scissors, wire cutters, extra boutonniere pins, florist tape and wire, 3-5 shades of ribbon, fishing line, safety pins, bark covered wire, bind wire and water tubes.

What tool in your toolbox can’t you live without?
Other than my clippers it’s got to be the bind wire. It looks almost like raffia, but the wire makes it perfect for so many of my jobs from tying bouquets to attaching branches to tent poles.

What’s your favorite flower?
That’s a tough one! I have a whole series on my blog about my favorite things and about how I totally overuse the word “favorite” when talking about flowers. Today I’ll say my favorite flower is the poppy. When they are fresh and pop out of their little “shell” I cannot resist how ephemeral they look. (like the ones on the top header of your website!)

Anything else you’d like to share with Flirty Fleurs followers?
I believe that the true art of floral design is found through high quality flowers and superior design technique. Whether you are a florist or a boutique wedding professional beautiful flowers evoke emotions in a very unique and special way.

Contact Information:
Alison Bucholz-Ellis
802-899-1490
www.floralartvt.com