Creating a logo for my floral design studio, Fleurs Creative, was a meaningful project—one that allowed me to weave together my passion for flowers, my personal memories, and my connection to the natural world. When it came time to find the right artist, I knew I wanted someone who could bring my vision to life with the depth and detail that this logo deserved. That’s when I discovered Anna Farba, a botanical artist in British Columbia whose work felt like the perfect match for my project.
Why I Chose to Invest in a Custom Logo
As the founder of Fleurs Creative, I wanted a logo that reflected not only my work as a florist but also the deep-rooted love I have for flowers. Working with Anna, I shared my love for garden roses, hellebores, clematis, parrot tulips, fritillaria, and pansies—each a flower that holds a special place in my heart. Garden roses were especially significant, as they were my grandmother’s favorite, along with the delicate, cheerful pansies. Together, these flowers represent both the beauty of floral design and cherished family memories.
Celebrating Washington’s Local Flora
To ground Fleurs Creative in the natural landscape of Washington, where my studio is located, I asked Anna to incorporate blackberries. Wild, sweet, and abundant, blackberries have a distinct place in Washington’s ecosystem and bring a sense of local identity to the logo. This touch is my nod to the place that inspires so much of my work.
Bringing in Pollinators for Life and Movement
For a final touch, I wanted to include bees and butterflies as symbols of life and movement. Pollinators are essential to the floral world, and their presence in the logo adds a connection to the ecosystem that sustains flowers. These small but meaningful additions bring a sense of vibrancy to the design and reinforce the natural beauty I hope to reflect in every Fleurs Creative arrangement.
A Logo with Heart and Heritage
The final logo for Fleurs Creative is more than just an image—it’s a reflection of my story, my heritage, and my love for floral design. The process of bringing this vision to life underscored the importance of working with an artist who genuinely understands a brand’s essence and purpose. When creating something as personal and lasting as a logo, it’s essential to have a partner who listens, respects your vision, and works thoughtfully to make it real.
This logo now serves as a heartfelt symbol for Fleurs Creative and an enduring reminder of why I chose to pursue floristry. For anyone developing their brand, investing in a logo that resonates with you and your business is invaluable—choose someone who sees beyond the design and brings the story of your brand to life.
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Flowers! And the creative art of floral design.