Have you ever been asked to give a stem count to a customer? by Alison Ellis
Have you ever been asked to give a stem count to a customer? From time to time florists encounter potential customers who request a stem count for a bridal bouquet or centerpiece. This is a question that can put you “on the spot” and also leads to florists giving away a recipe (aka your work […]
Where do I find brides? by Alison Ellis
In today’s Q&A video I answer a question from a subscriber: “Where do I find brides?” The truth is that engaged couples are everywhere, but you need a strategy to find the right customers for your business. Click to watch today’s video! Thanks for tuning in! Check out Floral Artistry Courses here: http://freshevents.floralartvt.com Read all […]
Should you charge less if you work from home? by Alison Ellis
Last month I invited my subscribers to a live Q&A on Periscope. I answered about 20 questions, but I did not get to answer every one, so I created 3 quick videos to address more of these burning questions. I received the question: Should I charge less if I work from home? Here’s my answer! […]
Pricing Mistakes Florists Make by Alison Ellis, Part 4 of 4
For the past 3 weeks I’ve shared some major pricing mistakes florists make. The good news is that each of these mistakes can be easily corrected! I’ll recap the first 3 mistakes in case you missed them…#1. You’ll no longer feel the pressure to quote on the spot. #2. You’re going to aim higher than […]
Pricing Mistakes Florists Make by Alison Ellis, Part 3 of 4
This video is third in a 4-part series on pricing mistake florists make. This mistake is one that everyone makes at some point…hopefully sooner rather than later. You set the prices for your business. You are in the driver’s seat. Check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to […]
Pricing Mistakes Florists Make by Alison Ellis, Part 2 of 4
This video is the second in a 4-part series for florists on common pricing mistakes we make before booking a client. Today I’m talking about aiming too low. This a mistake we can make without even knowing it! Check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to help move […]