Jodi Duncan:: My journey to become AIFD
Jodi Duncan is a talented and enthusiastic florist out of Southern Illinios. Please take a moment to check out her designs on her website, jodiduncan.com, they are amazing. Jodi is also a member of AIFD, the American Insititute of Floral Design. It is the highest honor a designer can achieve, standards are high and membership is prestegious. There are only 1,200 members in […]
The Bottom Line :: Pricing Strategy for Retail Flower Shops
When you create your profit and loss statement to assess the health of your business, you will see: Sales minus Cost of Goods Sold equals Gross Profit. You pay for all of your expenses with the gross profit. If you are finding that your gross profit is not enough to cover your expenses, you have […]