Educating your Customer with Alison Ellis
Real wedding experts know that the only way to plan a wedding on a tight budget is to keep it small. Small guest list, small wedding party. But that would be a short read, wouldn’t it? Keep it tight and light. Fin. The most recycled wedding topic has got to be tips on “how to […]
Why no one’s reading your blog and it doesn’t matter by Alison Ellis
Social media. Ugh. Am I right? Or am I right? I blog, therefore I am. If you have a design business and a website with a blog and a Facebook page you understand the ongoing pressure to not only create beautiful work, but write beautifully about it. Quite frankly, it’s exhausting. And it’s a lot […]
Determining the value of you by Alison Ellis
Today we are sharing a guest post written by our friend, Alison Ellis, of Floral Artistry in Vermont. Thank you, Alison! Determining the value of you. How do you determine your value? As a designer, a business owner, a consultant to your client? As a boss, a friend, an individual? As creative business owners we […]
Order Fresh Flowers For Your Valentine! by Alison Ellis
Valentine’s Day is Feb. 14th and you should buy flowers. Whether we’re talking about weddings or holidays, flowers sometimes get a bad rap simply because they don’t “last forever”. I personally think we have enough stuff in our lives that will last forever and the fact that flowers die should not make them worthless. I […]
Friends with Benefits by Alison Ellis
Huge Thank-you today to Alison Ellis, owner of Floral Artistry in Vermont, for this article about the importance of building friendships with other floral designers. I truly believe in being friendly with “the competition” and that we all benefit from being friends. As business owners we hear the word “competition” a lot. You’ve got to […]
Make More Money Doing What You Love by Alison Ellis
The quickest way to make more money in your floral business is to do more of what you love and less of what you don’t love. There is always going to be some aspect of running our business that we don’t love…some things we simply MUST do (either because it’s the law or because someone […]