flirty fleurs floral industry blog

The Worst Business Advice I Ever Took by Alison Ellis

As a business owner it’s only natural to try new things…especially when you think it’s going to increase sales. In today’s video I’m revealing the worst business advice I ever took. If you happen to follow this advice, it’s time to stop. Also, I’ve got a quick Flower Math update for you! Enrollment for Session […]

How I Set A Minimum by Alison Ellis

When you’re a small business owner you make a lot of decisions. You set rules. (You bend rules.) You determine what works for your business and what’s no longer in your best interest. You’re the decider. In good times and bad. On-season and off-season. It can be a lot of pressure. In July I talked […]

Let’s Talk Flower Math with Alison Ellis

Tis the season to stop over-buying and start to value your work. There are two things that most florists struggle with at some point in their careers. Designers are over-buying while at the same time, under-valuing their time, expertise and design skill.The solution to second-guessing is profit clarity. It’s essential to have an understanding of […]

1 major detail your website may be missing by Alison Ellis

As a business owner you rely on your website to make a good first impression. There’s 1 major detail your website may be missing…even if you recently updated your site. If your business is missing this 1 critical detail you’re missing an important opportunity to connect with your customers. Click to watch & make sure […]

How to negotiate with a florist…by a florist by Alison Ellis

Have you ever seen a wedding publication that offered the advice to “negotiate with your vendors” to their readers? I have. A lot. Too much in fact. As a small business owner I think it’s unrealistic to suggest that negotiating is always an option for wedding professionals. Customers shouldn’t be afraid to ask if there’s […]

How To Get More Done (And Make More Money) by Alison Ellis

Whether you’re a solo-preneur or sit at the helm of a floral empire there’s no doubt you have to prioritize your to-do list. Here’s my #1 tip to help set priorities and make more money. Contact Information: Alison Ellis Floral Artistry Vermont