flirty fleurs floral industry blog

Pricing Mistakes Florists Make by Alison Ellis, Part 3 of 4

This video is third in a 4-part series on pricing mistake florists make. This mistake is one that everyone makes at some point…hopefully sooner rather than later. You set the prices for your business. You are in the driver’s seat. Check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to […]

Pricing Mistakes Florists Make by Alison Ellis, Part 2 of 4

This video is the second in a 4-part series for florists on common pricing mistakes we make before booking a client. Today I’m talking about aiming too low. This a mistake we can make without even knowing it! Check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to help move […]

Happy 5 year anniversary to Alison Ellis!

I can hardly believe that it has been 5 years since we first ran an article by Alison Ellis! Five years ago already! Alison’s first appearance on Flirty Fleurs- March 3, 2011 – 15 Tips: How to book more weddings I loved the piece, but had no idea at the time what an amazing contributor […]

Pricing Mistakes Florists Make by Alison Ellis, Part 1 of 4

This video is the first in a 4-part series about Pricing Mistakes Florists Make. Today’s video is about understanding what it really takes to create a quote and making sure you take the time to do it right. Check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to help move […]

Where Should I Advertise by Alison Ellis

As small business owners our ad budget is precious. Florists can really struggle with the decision of where to devote our ad budget, but are you neglecting the most important aspect of your ad strategy? Click to watch my video on where you really want to focus your advertising efforts…it may not cost you a […]

Selling with Confidence by Alison Ellis

Sales is an essential part of our job as solopreneurs, but it can oftentimes be our least favorite part as well. As small business owners we are putting ourselves out there…over and over again…and that can leave us feeling insecure…or even worse, pushy! There is a better way to look at the sales process and […]