Last month I had the pleasure of traveling to Holland with Joost, the owner of Florabundance, and attending the IFTF show (International Floriculture and Horticulture Trade Fair). The show was fantastic – aisles and aisles filled with huge displays of flowers. Seriously, I felt like a kid in a candy store!! The booths are all decorated differently, some do large floral arrangements and some keep it simple and fill containers full of flowers and let them shine. Either way, there is a lot to peruse and take notes on. A good portion of the displays are by flower breeders so this is the chance to see what is coming to market – a lot of these flowers will be grown by farms around the world, including farms here in America.
For those of you are interested in attending an IFTF show — good news — their next show is scheduled to take place in Los Angeles, California!! They are expecting a large turnout of California Flower Growers. The show will take place March 11-13 at the Los Angeles Convention Center – you can read more about it here.
Here are some of the highlights from the show (more images can be seen on my instagram account)