The Price of Beauty by Alexandra Jusino

Wondering what a bridal bouquet goes for these days? I asked a few of my floral designers around the country and the answers were different and, of course, so were the designs.

Let’s start the bouquet round-up with Angie Strange from Posh Floral down in Dallas, Texas. She created this beautiful bouquet of hyacinths, coral roses, hypericum berries, dusty miller and mini peach carnations for $165.

Alicia Broehl from AJ Florals in Maryland designed this lovely bouquet of Caramel Antique roses, Ocean Song roses, fern curls, blue limonium, purple hydrangea, dried lots pods and balsa wood accents. This bouquet retails for $175.

From Exquisite Designs in Chicago I submitted this teardrop cascade bouquet of white Vendela roses, white dendrobium orchids, white agapanthus and white cymbidium orchids for a cost of $220.

Lesley Frascogna from Tulip in Jackson, Mississippi sent in this beauty made of Juliet garden roses, Polar Star roses, tuberose, white sweet peas and pieris japonica. Upping the ante, Lesley wrapped the bouquet with four different types of ribbon some of which were vintage finds from her trip to New York City last March. This lovely bouquet retails for $300.

From Bare Root Flora in Denver, Colorado, Robyn Rissman sent her bouquet of amaryllis, ranunculus, clematis, cheerfulness narcissus, Free Spirit roses, garden roses, hyacinth, pieris japonica, dahlia, carnations, viburnum berry and jasmine vine. This bouquet sells for $375.

Courtenay Lambert from Courtenay Lambert Florals out in Covington, Kentucky sent in this gorgeous bouquet of football mums, fringe tulips, hyacinths, lilacs, calla lilies, ranunculus, and berzelia berries. As an extra embellishment, she added a vintage brooch and upgraded the bouquet ribbon to a dupioni silk. It sells for $495.

Victoria Clausen of Romance of Flowers located in Reisterstown, Maryland sent in the next two bouquets.
This bouquet is designed with hydrangea, roses, spray roses, sweetpeas, poppies, tulips, gloriosa, ranunculus, amaranthus, astrantia and costs $250.00

This bouquet is designed with hydrangea, peonies, eucarius lily, sweet peas, ranunculus, gardenias, nigella, Artemisia and costs $320.00.

I also asked Janet from Floral Verde out in Arizona to send in her succulents cascade bouquet, which, like all these bouquets, is a work of art. It took Janet eight hours to complete this bouquet… and almost an hour alone to create the armature out of Manzanita branches. This bouquet is made of natural manzanita, uluhe fern curls, Oncidium Sharry Baby, white gloriosa lilies, Graptoveria ‘Bella’, Pachyveria glauca ‘Little Jewel’, Kalanchoe tomentosa, Echeveria’ Mazarine’, Echeveria ‘Violet Queen’, Echeveria runyonii ‘Topsy Turvy’, eucalyptus bells, seeded eucalyptus, wooley bush, and Haworthia fasciata…Does anyone care to put a price on it?

As a bride you might be asking yourself why does a bridal bouquet cost upwards of $150? A couple of things drive the cost of a bridal bouquet …. Labor is one and the amount of texture or different blooms within the bouquet itself is another one. For a cascading bouquet like the one pictured above each single cymbidium had to be wired and as the designer who wired that beauty it was time consuming, and it takes a lot more time to put together and cannot be done more than 24 hours prior to the wedding as the main flower in that bouquet had to be out of water.

Take a look at Bare Root Flora’s bouquet, Robyn has eleven different types of blooms that encompass that bouquet. Floral designers get most of their flowers in bunches. Garden roses come in bunches of 12, traditional roses come in bunches of 25, others like ranunculus in bunches of ten. You get my drift? For every single additional type of bloom included in a bouquet a floral designer has to purchase more and more bunches which drives the price. Even though they cannot use all of them in a single bouquet (because that would make it way too heavy) they still have to purchase it. Then they have to process the flowers which entails cleaning the stems of leaves, dethorn the roses, and hydrating them before a design can begin.
In addition, not all the flowers within the bunches are perfect therefore a designer has to identify the blooms that are worthy to be included in a bridal bouquet and then create the magic that is delivered to you on wedding day.

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  1. Carolyn Minutillo AIFD Cfd says:

    Excellent points made on why things cost what they do. Labor is one major element, but so are knowing which are the perfect blooms to include and knowing how to properly process them for the most longevity out of water.

    Great educational article.

  2. Great article! Thank you. Always great to know how much bouquets are going for around the country.
    I recently priced out a very small wedding where there were many flowers left from the bride’s bouquet, and nowhere to use them. I let the bride know that she would need to buy the flowers that were extra, and she agreed to that. As I am not a retail store, I have no use for the extra flowers, though still have to pay for them.

  3. I love Janet’s bouquet! I would love to have the chance to make a similar one for a bride! Just as a quick guess- around $550?

  4. What gorgeous bouquets – each one a work of art!

  5. What gorgeous designs & talented bouquet artists!!!! I don’t know which one is my favorite! For Janet’s design, I’m guessing in the $500 range. I’d love to be given the chance to design with succulents- not something that has caught on in my neck of the woods. But it’s something I LOVE! Thanks for another awesome post!

  6. Janet’s bouquet is just stunning – I can’t even deal with it! That’s probably the most amazing bouquet I’ve ever seen, and I love that bright Romance Of Flowers bouquet – what a great post!


  1. […] recently wrote a blog post for Flirty Fleurs on the cost of  bouquets and what drives the cost of bridal bouquets. It’s […]