Let’s Talk About Pricing – Aisle Petals

The on-going question I hear in the floral industry is – “how much should I charge for (such & such) design?”
Of course there are many factors that go into figuring out the final price of all floral designs – the season, the availability of the flowers, your location.
And it seems one of the hardest designs to price out are aisle petals. After all, can’t you just pick up unused flower petals off your floor?? Surely you’ve heard brides, wedding planners, other vendors, and magazines/blogs suggest that idea! As if.

Let’s take a deeper look at why petals cost what they cost.
#1- A Rose is a Rose and each one costs the same regardless of how you plan to use it.
#2- The majority of roses are flown in from South America and transportation to get them here costs money.
#3- At times we can get discounted petals from our wholesalers – such a lovely treat when that works out that way! However, we have to plan on paying full-price for the roses, there is no guarantee we can get the petals at a discounted price – especially in a specific color.
#4- Those petals off the floor? Yea sure, those guard petals that have been stomped on will look great down the aisle.
#5- And even if we did decide to pick them up off the floor we’d have to pay an employee to do so – that costs money.
#6- There’s never enough discarded petals on the floor to use on an aisle anyway.
#7- Most people think – well, it’s JUST petals. Preparing petals takes time – figure out how long it takes to de-petal 200 roses … time=money. Charge for that time. It takes time to calculate how many petals are needed, ordering them, picking them up, conditioning them, de-petaling, storing them and time to actually setup at the wedding.
#8- Keep in mind the clean up after the event and the labor involved – washing containers and buckets, etc.

When you think about it there is a lot to consider when pricing out aisle petals, right?

Let’s do a little homework project together.
Check out this gorgeous aisle design by Cori Cook Floral Design of Colorado.
Cori used (8) 25-stem bunches of roses to complete this look.
Lush aisle petals on The Broadmoor, designed by Cori Cook

Please leave us a comment and tell us what you’d charge for this design.
Tomorrow we’ll be back with what Cori charged.

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  1. $1000 minimum

  2. Great question! I’d say $900 minimum. It is gorgeous. Now THAT is a lot of roses!!

  3. 1k calculating 3x markup on roses.

  4. Tracy Park says:

    I would say 1,200.00

  5. At least $1000 …and be sure to get the venue’s approval!

  6. $800.

  7. Anne Lajoie says:

    Really pretty…….$800.

  8. I’d say $1000 sounds about right. Aisle petals are always the hardest to price out. Not every aisle needs them thick, but I hate it when it looks super skimpy!

  9. Tracey Finney says:

    I would charge $1020.00 for this isle of petals.My grower sells the petals by the bag so i have estimated how many bags i would need to cover this size area + the freight.

  10. I believe the price should be $1,700.00

  11. Wayne A. Perry says:

    I am an Electrical and Air Conditioning I am just taking a guess with tax’s ,profit ,cost ,labor I say at lease $1983.00 or More .

  12. I came up with $950. I am in the Seattle area. Speaking if that, now that you’re all settled in, I would love to meet up for coffee sometime! Maybe in Georgetown so we could pop into the griwer’s market too? Thanks for this- love pricing posts!

  13. Genevieve says:

    This would cost me $1500.00 in Oregon. It is stunning!

  14. Jennie gollogly says:

    I guess $600.00

  15. I own my own floral business in Melbourne Australia. It’s a tough one to price as the price of flowers vary depending on the grower and time of year. Normally I would charge about $850. This time of year however prices usually go up with the demand for red roses.