Let’s Talk about Pricing – Aisle Petals II

Did you do your homework yesterday? Did you calculate out what you’d charge for this aisle petal design?

Lush aisle petals on The Broadmoor, designed by Cori Cook

Here are a few more angles on the aisle …

Lush aisle petals on The Broadmoor, designed by Cori Cook

(8) 25-stem bunches of roses = 200 Stems of Roses

Cori was able to pre-order and confirm a discounted price for these roses. (Remember what we said yesterday, getting discounted prices can be tricky so be very careful with this approach. Cori was able to secure a discount price and opted to pass on that savings to her clients.)
200 Roses x $2.00 per stem Retail = $400.00
Labor 30% = $115.50
Setup – 2 People x $50.00 Per Hour x 1 Hour = $100.00
Strike – 2 People x $50.00 Per Hour x 1 Hour = $100.00
Final Price = $725.00 (Round up to a ‘whole number’)

Now most people who did answer us yesterday stated they would charge $800-$1,500 for this aisle petal treatment.
Let’s do the math:
200 Roses x $4.00 per stem Retail = $800.00
Labor 30% = $240.00
Setup – 2 People = $100.00
Strike – 2 People = $100.00
Final Price = $1240.00 (Round up or down to a ‘whole number’, I’d probably go to $1,200.00 or $1,250.00)

Huge Thank You to Cori Cook Floral Design for working with us on this project!
PS – did you all see those gorgeous floral arrangements at the front and back of the aisle?! g.o.r.g.e.o.u.s

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Comments

  1. Laurie Garza (Fleurie) says:

    Yes! I was totally distracted by the urns n the pedestals bursting with flowers!

  2. Tracy Park says:

    I was on the mark with 1,200.00 its a lot of work, I have done ombres aisle and I charge more.

  3. So helpful! Thank you!

  4. thank you so much for this post…we are always at a pricing struggle with aisle petals! this is so helpful!!

  5. Thank you so much for detailing the cost of flowers/petals and labour. This is very helpful. Cori Cook Floral Design has done a beautiful job here.

  6. Very insightful post, thanks for sharing. Was always confused on how much to charge for this. Had a few requests in the past that stumped me.

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