Let’s Talk About Pricing – Aisle Petal Designs

We’re back with another discussion on Pricing – this time how to price Aisle Petal Pattern Designs.

I fell in love with this design executed by Laurie of Fleurie from the very first moment I saw it – talk about perfection!

Designed by Fleurie of Reedley California, Wedding Ceremony aisle with petals placed in scrolls pattern.

The Details To Consider When Pricing:

  • Original concept design + ordering the correct number of roses to execute the design
  • Prep Work at the Studio – Processing roses when they arrived from the wholesaler, depetaling blossoms, mixing colors, spraying with crowning glory, drying and prepping for storage, clean up of studio
  • 400 Roses
  • Prep Work Labor – 2 people @ 4 hours each = 8 hours
  • Execution of design at wedding ceremony site, 2 Designers x 45 minutes each = 1 1/2 of labor
  • Clean up after Ceremony

Rose Petals for the aisle in storage boxes

Designed by Fleurie Flowers, setting up the wedding ceremony aisle with rose petal scrolls

Think about every element of this design …

What would you charge to do this aisle petals design?

Related posts:


  1. Pricing labor is easy but much of the price depends on the cost of the roses. Are the roses American Grown or shipped from South America?

  2. American, California grown roses. #CAgrown

  3. I would charge 1,500 more depending on the time of year!! and how bad I wanted to do it.. ๐Ÿ™‚

  4. I just priced out a similar aisle recently and found this helpful http://www.youtube.com/watch?v=tpN8scO273Y Although she is using per-bagged petals. Mine came to around $1500 for swirls on both sides of the aisle…seemed like a TON of money to me for petals. I would love to hear what everyone else charges. ๐Ÿ™‚

  5. This is beautiful Laurie! I am really excited to see the breakdown because I am bidding out an aisle treatment very similar right now and I am not confident with my bid. I am thinking about $1000 but I won’t have to do any clean up. Also, I am curious how you did the template for this pattern?

  6. Thank you Angela! I used a piece of twine and laid that out, then my great helpers carefully put down the petals,

  7. Wow, what a beautiful design! I came up with somewhere in the ballpark of $1700-2000, depending on how much labor is charged.
    I am interested to see others opinions:)

  8. Thanks Laurie! I would love to see a price break down. My client wants a reverse design instead and I am trying to figure out my costs on it. Have you done that?

  9. I haven’t done that Angela. A good way to test the thickm]

  10. I haven’t done that Angela. A good way to test the coverage of the petals is to mark out a one foot square- or even better would be a 2’x2′ square and take apart rose heads until you get to the desired coverage.

  11. Thank you, that helps. I have only seen this design a couple of times, I am excited for the challenge, if she decides to do it after seeing the cost. ๐Ÿ˜‰

  12. Assuming the same timeframes, I would charge $1600 based on my cost for roses and what I pay for labor.

  13. Thanks ladies for your replies! If I were to do this design again, I would charge in the range of $1400 to $1600 depending on the cost of roses, and the extra labor to clean it up.
    Many venues are not too happy about petal aisles by the way. Be sure to get the okay from the venue.