Alluring Blooms’ Farm Tour of Blooming of Beloit

Today we have a guest post by the lovely Amanda of Alluring Blooms in Madison, Wisconsin. Amanda toured Blooming of Beloit, a flower farm also located in Wisconsin. Thank you, Amanda, for this great piece and for introducing us to a new-to-us flower farmer!

Blooming of Beloit, Wisconsin Flower Farm

Alluring Blooms Farm Tour – Blooming of Beloit – May 19, 2015

Back on a cold, dark mid-May day I had the pleasure of taking the short drive south to visit Shlomo at Blooming of Beloit. He was kind enough to open his farm up to me for a tour to share with the readers of Flirty Fleurs! Blooming of Beloit specializes in specialty cut flowers grown right in southern Wisconsin. They also have an import line which brings in product from Israel and other locations abroad.

Blooming of Beloit, Wisconsin Flower Farm

Shlomo began the tour by telling me about his process of purchasing the farm. When he purchased the farm (nearly 20 years ago), it was 100+ acres of cornfield. They had to add a well, roads, drip irrigation systems, etc. The first three years consisted of a lot of trial and error. They planted many different varieties to test which plants would perform best on the farm. When a variety proved its worth, it was mass-planted in a different section of the farm.

There were so many plants that caught my eye on the tour, but I’ll share some of my favorites:

Viburnum – I’m a total sucker for viburnum, so this was a real treat for me. This beautiful shrub is cut at various stages on the farm. Early in the season it’s cut for its green buds + flowers. Later it’s cut for its green berries. Even later in the season it’s cut for its purple/blue/black berries.

Blooming of Beloit, Wisconsin Flower Farm

Blooming of Beloit, Wisconsin Flower Farm

Aronia (chokeberry or chokecherry) – This pretty shrub is also cut at various stages. In the spring it’s cut for its beautiful little flowers, then about a month later for its green berries.

Lilac – They have so many different shades and varieties of lilac! I was particularly smitten with the blush pink variety called Beauty of Moscow.

Blooming of Beloit, Wisconsin Flower Farm

Blooming of Beloit, Wisconsin Flower Farm

Hydrangea – I thought it was very interesting that they grow some hydrangea under shade cloth, and others directly in the sun. Shlomo explained that this was to spread out the bloom time.

Blooming of Beloit, Wisconsin Flower Farm

Variegated Willow – I really liked this unique foliage. I really loved how the tips were the most perfect hue of champagne.

Blooming of Beloit, Wisconsin Flower Farm

Crabapple – I love crabapple on the branch! What a wonderful addition to floral arrangements.

I asked Shlomo if he had one thing to share, what would it be? He wanted florists to know that growers are dealing with mother nature – and sometimes mother nature just doesn’t cooperate when it comes to bloom times. They can’t force blooms to mature quicker than they do! He stressed that if florists keep this in mind, they can avoid disappointment.

Blooming of Beloit, Wisconsin Flower Farm

Blooming of Beloit sells to wholesalers only. If you’re interested in purchasing some of their gorgeous product, ask your wholesaler for Blooming of Beloit. Shlomo is very willing to custom pack orders just for wedding and event florists (no minimums, and they’ll mix cases) but all orders must be placed through your wholesaler. If your wholesaler doesn’t their product – reach out to get a recommendation on a wholesaler who does!

Blooming of Beloit, Wisconsin Flower Farm

A giant THANK YOU to Shlomo and the staff at Blooming of Beloit who were kind enough to show me around their farm, and a huge THANK YOU to Alicia at Flirty Fleurs for connecting us!

Contact Information:
Amanda of Alluring Blooms
Shlomo of Blooming of Beloit

Blooming of Beloit, Wisconsin Flower Farm

Blooming of Beloit, Wisconsin Flower Farm

Blooming of Beloit

Blooming of Beloit

The Pricing of Boutonnieres

Designed by Shannon Cosgrove-Rivas of Flourish, California. 3 Yellow Aranda orchids Seeded Eucalyptus Solidaster Brezillia berry (sprayed silver) Dusty miller $18.50 (photo by Briggs Photography)

Designed by Shannon Cosgrove-Rivas of Flourish, California.
3 Yellow Aranda orchids
Seeded Eucalyptus
Solidaster
Brezillia berry (sprayed silver)
Dusty miller
$18.50
(photo by Briggs Photography)

Designed by Tracy Park of Park Place Design. Blue sea thistle, Globe Thistle (from my garden)   Queen Annes Lace and wrapped with a twine  22.50

Designed by Tracy Park of Park Place Design, Michigan.
Blue Sea Thistle
Globe Thistle (from my garden)
Queen Annes Lace
Wrapped with twine
22.50
(photo by Michael Terri Studios)

Designed by Holly of Sweet Pea Floral Design, Michigan. (www.sweetpfloral.com) Nerine lily Star of Bethlehem Seeded Eucalyptus Grey Grosgrain Ribbon Silver Boutonniere pin $17.50

Designed by Holly of Sweet Pea Floral Design, Michigan.
Nerine lily
Star of Bethlehem
Seeded Eucalyptus
Grey Grosgrain Ribbon
Silver Boutonniere pin
$17.50

Designed by Ria of Natures Grace Design, Colorado.  Gloriosa orange, craspedia, willow euc. celosia, satin ribbon,   pinwheel accent   $15.00

Designed by Ria of Nature’s Grace Design, Colorado.
Gloriosa orange
Craspedia
Willow euc. Celosia
Satin ribbon
Pinwheel accent
$15.00

Designed by Amanda of Alluring Blooms, Wisconsin.  Burgundy ranunculus Sprig of red huck Sprig of gold grivellia Wire/tape Pure silk ribbon $13.00

Designed by Amanda of Alluring Blooms, Wisconsin.
Burgundy ranunculus
Sprig of red huck
Sprig of gold grivellia
Wire/tape
Pure silk ribbon
$13.00

Craspedia,kangaroo paw, dusty, bear grass, grosgrain ribbon $15.00

Designed by Ria of Nature’s Grace Design, Colorado.
Craspedia
Kangaroo Paw
Dusty Miller
Bear Grass
Grosgrain Ribbon
$15.00

Lily grass, fiddle head fern, moss, and scabiosa pod, and a succulent, The Number 22 was added for the groom it was his late fathers number. wrapped with silver bullion wire.. I charged 28.00

Designed by Tracy Park of Park Place Design, Michigan.
Lily grass
Fiddle head fern
Moss
Scabiosa pod
Succulent
The Number 22 was added for the groom it was his late fathers number
Wrapped with silver bullion wire
$28.00

Designed by Lisa of Petals and Promises. Birch twig, Acorns, sprigs of Naked Seeded Euc, Bittersweet with florets of Black Story Orchids and Bear Grass 15.00

Designed by Lisa of Petals and Promises, Maryland.
Birch twig
Acorns
Sprigs of Naked Seeded Eucalyptus
Bittersweet
Florets of Black Story Orchids
Bear Grass
15.00

2 ranunculus 1 freesia viburnum berries $21.00

Designed by Holly of Sweet Pea Floral Design, Michigan.
2 Ranunculus
1 Freesia
Viburnum berries
$21.00

Designed by Cindy of Bloomers Floral Design, California. 2 Lisianthus blooms and a bud myrtle. $10.50

Designed by Cindy of Bloomers Floral Design, California.
2 Lisianthus blooms and a bud
Myrtle
$10.50

Ranunculus, arailia foliage, dusty miller Salal, chiffon ribbon, accent   applique  $15.00

Designed by Ria of Nature’s Grace Design, Colorado.
Ranunculus
Arailia foliage
Dusty Miller
Salal
Chiffon ribbon
Accent applique
$15.00

Fabulous Florists :: Alluring Blooms, Madison, Wisconsin

Your name: Matthew & Amanda Frankewicz
Your Business name: Alluring Blooms
Your Location: Madison, Wisconsin

How did you start your business?
Growing up in rural Wisconsin my mom and my aunts used to have a tradition to see who could find the first May flower. Some of my fondest memories as a child involve running through the woods on the hunt for these treasures! I’ve adored flowers for as long as I can remember. I was always the one bringing a floral arrangement to family gatherings. In 2009 I decided this love needed to be shared and started formal training. I earned a certificate in floral design. In early 2010 Alluring Blooms was born.

How many years have you been in business?
Two years. 2012 is our third “wedding season”.

What is your design aesthetic?
While I’ve had the pleasure of creating many different styles for clients, I personally prefer designs that are loose and natural feeling. I like studying the natural bends and curves in a stem and using those to my advantage.

What inspires you?
I’m inspired by so much. Nature, art, my husband, my family.

What are the trends, flowers & colors that are unique to your region?
I know it’s been said that the barn wedding trend is on its way out, but here in the Midwest it’s still extremely popular. We have a beautiful new barn venue opening only 6 miles from our studio this summer. I’m incorporating lots of soft muted colors and natural textures into these weddings.

Are you a retail shop, studio/warehouse or home based?
The majority of our work is done out of our quaint home studio.

Do you offer any services in addition to floral designs?
Yes. We have an extensive collection of rental items to enhance your wedding day.

What does your toolbox look like?
My tool box is a re-purposed tackle box and is neat and organized like the rest of my space. It contains all the necessities along with a little of the unexpected: floral snips, needle-nose pliers, ribbon scissors, floral wire, cling, clear tape, waterproof tape, stapler, zip ties, rubber bands, ribbons, fishing line, cold glue, pins, needle and thread, and lip gloss.

What tool in your toolbox can’t you live without?
My ARS brand pocket floral shear.

What’s your favorite flower?
I love ranunculus. When they’re fully open and so lovely looking it just makes my heart melt. My husband agreed to a freezing cold January wedding in Wisconsin so I’d be assured to have the green ranunculus I’d coveted. That’s love.

Anything else you’d like to share with Flirty Fleurs followers?
Trust your floral designer. We’re here to recommend what would look and work best for you. If you go into your floral consult with an open mind you’re much more likely to enjoy the experience!

What is your contact information?
Alluring Blooms — www.alluringblooms.com — (608) 492 – 1926 — info@alluringblooms.com
— find us on facebook http://www.facebook.com/AlluringBlooms or on twitter @AlluringBlooms