American Flowers Week – June 28 to July 4, 2016

American Flowers Week - June 28 to July 4, 2016

Slowflowers.com, the comprehensive online resource that connects consumers with local, seasonal and sustainable flowers, announced details about the second annual “American Flowers Week”, which takes place from today thru the 4th of July!

In 2015, Slowflowers.com creator Debra Prinzing organized the week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers with the U.S. floral industry. In one month that effort generated more than 400,000 social media impressions on Twitter and Instagram, demonstrating the power of images, ideas and values that promote American Grown Flowers.

“Consumers are more conscious than ever about the origins of the goods they purchase, especially when it comes to food — and flowers,” Prinzing said. “It’s important to raise awareness for and celebrate American grown flowers, as well as flower farmers who grow a diverse selection of botanicals for the cut flower trade. At the same time, we salute floral designers whose ethos and intent inspires them to source domestically.”

The goal of American Flowers Week is to engage the public, policymakers and the media in a conversation about the origins of their flowers. As an advocacy effort, the campaign is timed to coincide with America’s Independence Day on July 4th, providing florists, retailers, wholesalers and flower farmers a patriotic opportunity to promote American grown flowers.

Show your support by designing a Red, White, & Blue Floral Arrangements, designed with American Grown flowers, of course, and post it to Social Media with the Hashtag – #AmericanFlowersWeek

PS- The Flowers designed in the American Flowers Week campaign are by Susan McLeary of Passionflower.

“Courage in the Making” A Susan McLeary Portrait

From John Azoni, Creative Director & Producer at Epic Motion
“When we set out to do a portrait of a new friend of ours, Susan McLeary, we intended on creating an intimate and authentic piece about the fear involved in making work that is remarkable, regardless of the market for the end product. We didn’t really anticipate how intimate it would get though. The surprise we received in the middle of the interview was both shocking and sad. But at the same time it was perfectly fitting for the story we were aiming to tell, and we’re really proud of the honor we were given to roll with this moment and allow the story to speak.”

Florabundance Design Days 2016

Francoise Weeks and Susan McLeary of Passionflower led a design session titled ‘Artful Purses & Two Takes on Botanical Jewelry’. The pieces that the students created were truly pieces of art!
That’s what I love about Florabundance Design Days, the variety in programs and the variety of instructors!

Florabundance Design Days 2016 -

The crew with their botanical jewelry!

Florabundance Design Days 2016 -  Botanical purses designed by Francoise Weeks

Botanical purses designed by Francoise Weeks

Florabundance Design Days 2016 -  botanical purse designed by BJ Dyer

Botanical Purse designed by BJ Dyer

Florabundance Design Days 2016 -  Consider the Lilies with their botanical jewelry

Kathy and Sarah of Consider the Lilies with their botanical jewelry

Florabundance Design Days 2016 -  Consider the Lilies with their botanical jewelry

and then they have a good laugh after their serious portrait .. LOL

Florabundance Design Days 2016 -  Alyse of Crimson & Clover

Alyse with her killer botanical necklace and her wristlet corsage.

Florabundance Design Days 2016 -  Alyse of Crimson & Clover

Alyse of Crimson & Clover Floral Design with her red garden rose necklace

Florabundance Design Days 2016 -  Katalin Green Flowers

Katalin Green with her floral necklace.

Florabundance Design Days 2016 -  Maria of Niche Events

Maria of Niche Events gets creative using a coffee cup as her corsage holder!

Florabundance Design Days 2016 -  Green Hellebore corsage designed by Robin Wood Flowers

Corsage designed by Robin Wood Flowers

Florabundance Design Days 2016 -  floral wristlet corsage by Mindy Karl of Katalin Green Flowers

Designed by Mindy Karl of Katalin Green Flowers

Florabundance Design Days 2016 -  purple tulips and white hellebores

Plum tulips and white hellebores for the design session with Francoise Weeks’

So creative, right?!
Tomorrow we’ll continue being creative with Hitomi Gilliam AIFD! Wait until you see what the students created on the last day of Florabundance Design Days!