Hello Flower Friends,
I have a special treat for y’all today! Corinne of Sebesta Designs is sharing her creative process on designing a photoshoot with us today! Wait until you see this images of her floral designs – jaw dropping gorgeous!
Designing for a photo shoot is my absolute favorite thing to do as a designer. The sky is the limit creatively and being able to take an idea, that I’ve often been thinking about for a very long time, and see it brought to life is so gratifying. There’s a certain energy to the whole process that is extremely intoxicating and addictive.
When starting the concept for the shoot I always try to come up with something I’ve never seen before and something I’ve always wanted to try. I’ll draw up ideas, scour the internet (to make sure it really hasn’t been done) and search for unexpected touches to bring it all together. I often gravitate towards the juxtaposition of opposite design elements like, hard edges and soft flowers, modern lines in organic spaces or ornate designs in rough and raw spaces. I see them as two opposites on a scale, balancing each other out. It gives the photos depth and makes for something really interesting to examine.
For the copper shoot, Marisa from Redfield Photography had asked me if I wanted to participate in Maggpie Vintage Rentals’ “14 Days of Sweetheart Tables” competition. Because it revolved around their inventory of sweetheart tables, I picked the best one to fit the look, which happened to be a very clean lined industrial table. When I looked at it, I saw a frame. My original idea was to create a modern flower wall front for the table, but I really wanted to get some depth to the piece and allow it have a three dimensional quality. Because copper is so bright I felt like it needed to recede into the background in order to be less intense and so the shelf idea was born.
I think it’s so important to design in a way that causes a person’s eye in and out, up and down. The shelf design was to fill the entire front and have varying compartments to showcase flowers, candles and copper. Each individual nook was it’s own little design that played together to create a whole picture. I wanted the person looking at it to continually look through the piece and find something new, like viewing a miniature gallery.
By the way, I should probably mention, I had never made anything like this before. Marisa was a little shocked (and I’m pretty sure, very worried) that until that very moment we were assembling the shelf I had never even used a drill. I had a very elaborate drawing, that I wasn’t even sure had the right dimensions (it didn’t) and an overly positive attitude. There were some mistakes, but after about 3 days of work it all came together. I guess why I’m telling you this is don’t be afraid to try something you’ve never done before. The opportunity to think out of the box is what makes our work so much fun.
The process of the designing is always so interesting to me, but honestly I have to say the MOST important thing in a shoot or a wedding or any project are your floral sources. Without amazing product, you can’t take your project to the next level. I am so lucky to have DV Flora right here in my back yard. My sales rep, Aaron, goes above and beyond and is always telling me about new product – because he knows I’m a flower addict – and I know he always has my back. The flowers and foliage I get from DV Flora is phenomenal. I hear horror stories from my flower friends across the country encounter with their wholesalers and I’m grateful for the hard work the DV team puts in so I don’t have to deal with major issues. For those outside of their Mid-Atlantic/NYC/Boston delivery area, they have a new national shipping program and I encourage anyone looking for fantastic product to check them out!