Discussing the floral industry and reality TV

Today we discuss a Content Call Question asked by Nancy Cameron of Destiny Hill regarding Reality TV.

Question #5
Discussing the floral industry and reality TV. One of our Brides this summer was picked for the show 4 Brides & a Wedding. My husband, our event coordinator and I as well as the caterer the couple picked all refused to permit the show. Since the farm is our home we did not want camera crews here, plus we don’t care for the negative aspect of the show and we believe a wedding day is a sacred day. I’m not sure why the caterer said no to filming but the caterer absolutely is one if not the best of our preferred food vendors in service, presentation and taste. I think one of the categories in the judging may have been flowers? But, I’m not really sure. Florist may want to think about how they would handle their Bride in a reality show with their flower design judged.

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Ugh, just say no to reality TV.
Margaret Burnette, Texas

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I did a show this summer ” say yes to the dress” and it will air this new year. I think it’s a great thing to get the word out on my blog, FB, etc, I think it depends on the show.
Tracy of Park Place Design, Michigan

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This is such an interesting topic and I agree completely that the wedding day is sacred and if a show has negative aspects I probably would not want to be a part of it. Small, mundane moments can be edited to look like a huge ordeal and I wouldn’t want to put my professional image in the hands of someone who might edit me for a dramatic moment.
Alison of Floral Artistry, Vermont

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I love your reasons behind your decision and would think any bride would also want to use you for these reasons. I’d never thought of this before but it’s good to mull over and be prepared with a response if approached.
Dana of Della Blooms, Maryland

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I just wouldn’t be open to that, we go thru a lot of ugly (processing flowers, dealing with unreliable product, setting up an event, etc) to create pretty. In the end, I want to make sure my client is happy but I don’t need any negative publicity or mean spirited comments in regards to my work. My team and I work too hard for someone who is not our client to put us down. It’s just not worth it.
Alex of Exquisite Designs, Illinois

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My theory is that nothing good can come from a reality show. They rarely give any recognition other than in the credits and who looks at those? Don’t do it!
Susan of Three Sisters Custom Flowers & Events, California

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I think a reality tv show would be way more than I could handle,and would cheapen the event.
Kelsey of Crabapple Floral, North Dakota

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I can’t bring my self to believe that I would participate.
Kris of KRISanthemums, Oregon

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Thank you to everyone that participated!

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If you have a question you’d like us to ask in a future Content Call please Email it – info@flirtyfleurs.com

Designing a Floral Designer Studio

Katie of Noonan Designs has a great question for all of us regarding setting up floral studios..

Question #4
I’m opening a floral studio here in San Luis Obispo, California. I’m over the moon about it, but there’s also a million things running through my mind, and questions on layout and practicality. Since I’ve been working out of the home since I opened my business, it would be awesome to hear what shop veterans have to say about opening a studio.
Floral shop owners- if you were to open your shop today or re-design your studio what are the key things, or top 5 elements you would build into the design?

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Last January, we moved from a tiny spot to a 1500sf retail spot. Things I would recommend you think about include storage space (lots and lots of shelving/storage space), a dedicated ribbon area, and easy-clean floors (concrete is great). One thing I wish I’d investigated better was the airflow in the room. My primary processing area gets the most heat in the winter while the rest of the shop is freezing.
Althea of Rose of Sharon Floral Designs, Arkansas

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Wheels!!! On your trashcan, on your cooler shelves, on your flat surface workspaces(tables, cabinets, islands) A layout that makes sense for your space. A floor sink.
Margaret Burnette, Texas

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Your sinks can never be big enough! I put in sinks that I thought were overkill, but it turns out, its awesome to have a ton of sink-room!
Kelsey of Crabapple Floral, North Dakota

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SPACE to design in a MUST!! when I opened my studio I was limited, but that’s ok. I put in 3 work stations and they are not huge BUT they work for me. Put up shelves and ribbon holders and places to to keep tape, paints, etc at hand and eye level as I have grown my inventory my space has gotten so much smaller. BUT I would not trade it for the world.
Tracy of Park Place Design, Michigan

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We moved into a real studio this past June and the key elements are – walk in cooler, roll up door that you can back your truck into for loading, drain in the floor, plentiful and sturdy storage shelving, good water pressure and very high ceilings. I keep meaning to buy a full length mirror to look at bouquets as I’m making them – I keep running into the bathroom for a peak!
Susan of Three Sisters Custom Flowers & Events, California

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Easy flow is essential in any workspace. I have found ‘zones’ for different types of tasks are helpful- i.e. processing floral product and
washing/drying buckets happen in one area; while ribbons, labeling and finishing touches on product happen in another. I have a mix of
containers on display to give me ideas for upcoming event work as I work with seasonal product throughout the year, and to remind me what I have stored away in inventory. I also place miscellaneous like items into large tupperware containers so they can be easily accessed when needed.
A spot in a workspace with natural light and a simple background is a plus to have as well, to snap shots of work for portfolio or social media posts.

I prefer a clean work space, with little clutter. I believe that we are lucky to work with such beauty in our day to day, and that having a tidy space allows us to be inspired rather than distracted by our surroundings!
Tess of July Floral Design, Washington

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I would love a bigger cooler, more table space and a hot water tank! Other than that, I love my studio.
Alex of Exquisite Designs, Illinois

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After 7 years in my first retail location, we moved to a bigger space and I really had a chance to mold the way operations would flow in my new space. I think this is personal for each shop owner depending on what you’d like to focus on.
For my top 5 must haves:
I had the dream of a flower room for customers to walk into and experience which came to life when I stumbled upon a used walk in cooler with windows that is the focal point of my shop.
I also wanted to have the design area in the front of the store so that customers could watch us design (also helps to be present for walk-ins even when you’re busy designing). I still think my design area could be bigger.
I never had a private office or consultation area before, so that was something I also paid a lot of attention to. I love my office and so do my clients, its really cozy and relaxed while still feeling very stylish and fun.
Other things to consider are of course window display and foot traffic outside, its really what brings people in, and then creating paths and displays through the store.
Plumbing was one thing that became too expensive in the end to make my life easier. I wished for a sink next to my design area but settled for one in the back of the store.
Amy of Crimson & Clover Floral Design, Maryland

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Is your studio open for retail business on a daily basis or just by appointment?Will you have regular hours?
Will the studio be making daily deliveries, or will your studio be for weddings and events only?
If you will be having a studio with regular hours where people can come in and buy flowers daily, one thing I would
do is consider the layout of the sales area and the work area.
I have a retail studio that is open to the public on a daily basis~ when I am there, I am not married to regular retail hours.
I do weddings and events but also daily orders and delivery.
My studio is adorable, and a good working environment, which is all blended into one. I wanted my customers to be able to be
a part of the work area, I even have a couple of bar stools where they can have a seat while I make their design. They love this!
You have to be ok with the fact that your work area is viewed at all times and keeping it super neat (and safe) is sometimes
difficult, especially when you just received your flower shipment and flowers are everywhere.
It is hard sometimes to keep it perfect for the customers….its a working studio….
If this is something that you think may be hard to do, I would strongly suggest making the work area a little hidden from the
view and traffic.
My consultation area is in a separate room, which is nice.
My work area was a kitchen area, complete with cabinets and sink and counters. Looks clean and sleek. I love having the cabinets to store my vases from view, and also have shelves that show the vases neatly stocked. I have big drawers that store my ribbon~ I am not a fan of a messy ribbon rack, it never looks nice. Love having them handy when I need them and hidden when I don’t.
Hope this helps!
Dore of Stems, Colorado

flower shop layout

Stems Flower Shop

layout of a flower shop

Stems Flower Shop

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Thank you to everyone that participated!

If you’d like to participate in our future Content Calls, be sure to sign up for our newsletter – the link is at the top right of this page.

If you have a question you’d like us to ask in a future Content Call please Email it – info@flirtyfleurs.com

2014 Trends in Floral Design

Hi Flower Friends!
I sent out a Content Call recently where I asked all of you — As the 2013 event season comes to an end and as the 2014 brides start to come in for their consultations, I am quite curious to hear what trends you are seeing for next year. I’ve heard that gold, crystals, opulent, elegant are in, have you seen the same? What color palette looks to be the most desired?

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Gold, gold, gold, did I say GOLD? seeing it used everywhere, as an accent, as a focal.
Margaret Burnette, Texas

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The romantic garden look is still very popular for weddings in Texas. Floral design tends to follow fashion and interior design trends and grey is the new neutral showing up in all the high end design magazines. In wedding design that can translate to a palette of white flowers and gray berzillia berries, dusty miller and blush garden roses as in my design below that won best floral design at the recent Houston Design Center “Deck the Tables” design competition this month.

I think we are finally starting to see some loosening up of the tight domed European bouquet look in Texas. High end designers here are starting to echo the naturalistic Constance Spry or Dutch Masters style from top New York designers like Ariela Chezar and Lewis Miller. With the new Pantone color of the year being Radiant Orchid, I imagine there will be more soft lavenders and blue tending pink showing up in the bridal palette.
Madeleine of Fleur de Vie, Texas

Centerpiece of anemones, juliet garden roses, berzillia berries, dusty miller, seeded eucalyptus

Designed by Fleur De Vie

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Looking into 2014 I see a lot of gold as an accent. Lush elegant designs -1920’s era.
A big lean away from mason jars to wine themed weddings (not necessarily at a wine venue) but elements of wine barrels, custom wine as a signature drink, rustic elements (vines, foliage, looser garden style designs, etc).
As far as color palette; I have been getting a lot of requests for all white weddings, followed by pastels (peach/coral, blush pink, butter yellow, etc.) and purple /lavender color palettes.
Lora of Sophisticated Floral Designs, Oregon

purple and green bridal bouquet designed by Lora Losinger

Designed by Sophisticated Floral Designs

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At this point all of my weddings for next year are diverse as the brides. I start the year with a bright pink and yellow Peruvian wedding in January…think lots of alestromeria and anemones. The next wedding is a napa/wine theme using white and purple hydrangea and succulents as the main flowers. I have a wedding in a recently renovated historical building that will use mostly white flowers that have a romantic feel, but will be more modern because the bride has long tables, instead of rounds and we will be using a lot of square and rectangle shaped vases. I have a wedding in the summer that will be using protea…kings, queens, and pin-cushions. And another that has a coral and teal look with peonies, garden roses, and succulents. AND I have a more traditional red rose wedding too! Seems like the only thing that is consistent is that the centerpieces are multi-layered….clusters of vases and lots of candles…and the bouquets are all hand-held….no cascading!
Andrea Layne Floral Design, Florida

peach and white rose bridal bouquet by Andrea Layne Floral Design

Designed by Andrea Layne Floral Design

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I am finally seeing blush! A lot of my fellow designers started seeing this trend last year but now it’s finally hit for us. Blush and lush with fluffy romantic flowers such as peonies and garden roses with gold vessels.I’m also seeing succulents and airplants continuing very strongly.
I’m still seeing a more elegant rustic trend, vintage touches with vintage bottles, lace etc. Mason jars have been slowly fading and we didn’t do a single Mason jar wedding in 2013! Yay
Susan of Three Sisters Custom Flowers & Events, California

Vintage Wedding Reception with cream flowers and succulents

Three Sisters Custom Flowers & Events

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I’ve booked several weddings for 2014. Many of which include pink & gold. However, the country/rustic trend is still hot in my area…with the majority of what I’ve booked thus far in 2014 following that trend. I think this is the case because of the area I live in too. I also believe that a softer, laid back, country/rustic wedding is somewhat an escape from a fast paced world of smart phones, electronics,and plastic/metal manufactured surroundings.
Jessica of Blooms ‘n Blossoms, Kentucky

Blooms N Blossoms bridal bouquet of coral pink and white flowers

Blooms ‘N Blossoms

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I sure hope mason jars our going out, but seeing a lot of peach and mint with outdoor and barn weddings still big.. Also, purples are big for me. I feel Michigan is about 2 years behind the trends. I have a bridal show in Jan. and I am going to show lots of gold and mercury, tall candle sticks and black with flowers in magentas, purples, and fucshias, a good friend of mine (Holly Chapple) once said if your going to do it go big and show what you want to sell. I still will show my vintage but want to go the other way for 2014. and 2015
Tracy of Park Place Design, Michigan

Park Place Design, peach and white bridal bouquet

Park Place Design

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My clients are requesting pastel palettes. Blush pink, cream, and gold is definately the most popular. Many are requesting soft colors with a pop of a single color such as dark apricot or plum. Desired style for my clients range from vintage glamour to rustic elegance. Since, we are near the Jersey Shore, I have seen a trend toward vintage seashore themes.
Sally of Pink Dahlia Vintage, New Jersey

Pink Dahlia Vintage, Pink rose vintage bridal bouquet

Pink Dahlia Vintage
Tami Melissa Photography

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Neutrals with metallic shine of all kinds, but especially gold. Still a strong “wildflower” look, and we always have a good amount of nautically influenced weddings being on the coast. Elegant is definitely the most popular adjective for 2014.
Polly of Robin Hollow Farm, Rhode Island

Robin Hollow Farm, pink flowers in silver mercury glass containers

Robin Hollow Farm

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I’m seeing a little bit of the same with the blush, but I’m seeing a lot of requests for black/whites, lots of woodland designs and corals.
Alex of Exquisite Designs, Illinois

blush, peach and white centerpieces in mercury glass

Exquisite Designs

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Trends for 2014 are purples…or should I say more purple.
Kris of KRISanthemums, Oregon

KRISanthemums Purple and lavender bridal party bouquets

KRISanthemums

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The trends for weddings in my area are way behind the trends in other places in the country, so we are just now hitting the burlap-and-mason-jars scene pretty hard. I’m trying to push it ahead by doing a lot of styled shoots that are farther ahead in the recent trends.
Kelsey of Crabapple Floral, North Dakota

Crabapple Floral North Dakota Wedding Flowers

Crabapple Floral

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I’m seeing more purple tones for this year’s brides and still lots of texture. Burlap and lace continue to be favorites as it mixes the perfect marriage of rustic with romantic. Last year seemed to be the year for gold/silver/crystals but I hope it continues.
Dana of Della Blooms, Maryland

Della Blooms, Flowers decorating wedding cake

Della Blooms

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We’re continuing to see consistently strong interest in vintage-inspired weddings with pale color palettes and assortments of vintage vessels as reception centerpieces– barnwood boxes are big, as are vintage white pottery and vignettes of apothecary bottles with small bouquets or single stems. No “matchy matchy” centerpieces (These are all, of course, very Pinterest-fueled ideas.) We are also seeing a trend towards simplifying the ceremony site decorations and dedicating more towards reception site decor.
We are located in the Ohio, so big trends often start on one of the coasts and take a few years to make their way to the Midwest. We look forward to reading what others are seeing for 2014!
Kay & Susan of Buckeye Blooms, Ohio

Buckeye Blooms, wood box centerpiece with foliages and succulents

Buckeye Blooms

Buckeye Blooms, Vintage Floral Design with bottles and white flowers

Buckeye Blooms

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We’re still seeing lots of blush and ivory palettes. Hydrangeas, garden roses and peonies are still very popular. We’re also still seeing a lot of burlap, lace and baby’s breath.
Althea of Rose of Sharon Floral Designs, Arkansas

peach and white bridal bouquets

Rose of Sharon

The Designers behind the Flowers

Every wonder who is creating and designing all these gorgeous floral designs we see??
Here are just a few of the designers that make the world a prettier place!

florist with flowers

Laurie of Fleurie

florist designing an arch

Kate of Floret Cadet

two florist sisters

Dawn and Mary of A Garden Party

florist sisters

Jan & Jillian of Natural Beauties Floral

florist with flowers

Tina of Living Fresh

Ashley of Tinge

Ashley of Tinge



… And the Photo that makes me smile the very, very most!! Cathy of Sprout Flowers in Worcester, MA is back to work after a three month hiatus while she fought cancer! Seeing her re-open her shop this week and her big smile while holding flowers is just the best! I can only imagine how happy the residents of Worcester are to have Cathy back!! Hugs to my friend 🙂