Eye Candy :: Putnam & Putnam

Floral designs by the one & only Putnam & Putnam

Putnam & Putnam - floral design with dates

Putnam & Putnam - Floral Cloche

Putnam & Putnam - blue and white arrangement with clematis and spirea

Putnam & Putnam - NYC, Flower Arrangement

Putnam & Putnam - compote filled with orange and white flowers with citrus

Putnam & Putnam - dining table set with lush florals

Putnam & Putnam - Dutch style floral design

Putnam & Putnam - tropical flowers and bananas

Putnam & Putnam - orange and white floral arrangement with oranges, tulips, anemones, and hellebores

Putnam & Putnam - compote floral design with peonies, ranunculus, and lilacs

Fabulous Florist :: Rachel Cho Floral Design

Rachel Cho Floral Design
Your name: Rachel Cho
Your Business name: Rachel Cho Floral Design
Your Location: West Chelsea, Manhattan

Rachel Cho Floral Design New York City

How did you start your business?
I grew up in the flower business in a local flower shop that my mother started in the Bronx, in New York City. When I was a little girl I had to work on the weekends and every holiday to help out with the family business. After graduating college with a degree in Biology, I decided med school was not for me and started working in various industries, including fashion. In 2005, I decided to go back to the flower shop to start a flower business of my own, a luxury, “high fashion” flower brand. I was very fortunate to gain a lot of exposure early on, doing a lot of events for MoMA, gaining high-profile accounts such as the New York Yankees, and building a great wedding portfolio with highly positive reviews. Fast-forward to 2016: I’ve built great partnerships and a book of business that affords a 3500 square foot design studio in West Chelsea, in Manhattan. I’ve enlisted my husband, who left his corporate career to go into business with me in 2015, and now we co-own and run the company together. We have a handful managing the business together as well as 2 kids under 2 years old!

Rachel Cho Floral Design New York CityRachel Cho Floral Design New York City - citrus colored floral arrangement

How many years have you been in business?
I am approaching my 12-year mark, which will be at the start of 2017.

Rachel Cho Floral Design New York City - Red flower arrangement

What is your design aesthetic?
My design aesthetic is contemporary, modern, and fresh. We use luxurious, seasonal blooms that come from near and far in a highly curated, thoughtful style. I focus on textures, and always try to bring out a bloom’s inherent shape and form. My designs are clean, with a slight whimsical flair.

Rachel Cho Floral Design New York City

How do you create your style and where do you draw your inspiration?
My style has always been to combine various textures and interesting color palettes (whether it be a monochromatic design, or a mix of various colors, brought together in a harmonious way). My inspiration can be drawn from anything! From a customer’s emotional backstory, to a beautiful flower variety we have on-hand whose unique color or texture I’d like to bring out, I find that I create an arrangement by really thinking about who or what the arrangement is for.

Rachel Cho Floral Design New York City - red and orange ranunculus bouquet

What are the trends, flowers & colors that are unique to your region?
There are various trends that make designing with flowers so exciting. In New York, people love monochromatic tones such as a chic, simple all-white arrangement. Our signature arrangement, the White on Black, is always very popular. Using all white tones with various flower varieties, the White on Black is highly textured and gorgeously juxtaposed by its black vessel. Another trend that is so fun to work with is the new craze for garden-y, organic compositions that use a variety of interesting greenery, berries, and wildflowers. The challenge with this kind of composition is balancing full-face blooms with linear flowers, but when all is composed in harmony, you get a beautiful mix that has a lot of dimension. Flower trends have definitely evolved over the years from tight, compact, round shapes to organic and overflowing designs that look like they were freshly picked from a garden.

Rachel Cho Floral Design New York City

Are you a retail shop, studio/warehouse or home based?
We are an appointment-only design studio. We’re located on the 2nd floor of the historic Terminal Stores Building, which used to be known as the Tunnel, and was a popular New York nightclub in the 80s and 90s. Our studio is a large industrial space with 3 walk-in coolers and a working freight elevator that loads right into our studio. We welcome any walk-ins to stop by but most people order by phone or online.

Rachel Cho Floral Design New York City - centerpiece of purple and grey flowers

Do you offer any services in addition to floral designs?
We try to meet any requests that our designer hands and designer know-how are capable of! We’ve customized large-scale moss letters for a company logo and have installed extensive succulent and air plant wall displays. We have regular standing orders for terrariums and orchids. In addition to having the capacity for plant installations of various scales, we also provide plant maintenance services for corporate and private accounts.

Rachel Cho Floral Design New York City

What tool in your toolbox can’t you live without?
My ARS curved floral knife! I also can’t live without my ARS pocket shears and ARS scissors. The trick to labeling your tools is writing your name with nail polish! Sharpies, markers, or anything else will rub off.

Rachel Cho Floral Design New York City

What’s your favorite flower?
Roses. They are always my go-to. I’m always amazed by their diversity of color, shape, and scent. I absolutely love every kind of flower, but I do start to get bored (thankfully!) when the season of a particular kind of flower is coming to an end. I of course love the fan-favorites such as peonies, dahlias, anemones, ranunculus, etc. I adore some of the lesser-known varieties such as fritillaria, nerine, hellebore, poppies, and sweet peas. Roses are year- round but I never ever get sick of them.

Bouquet designed by Rachel Cho Floral Design

Contact information:
633 West 27th Street Floor 2
New York, NY 10001

Rachel Cho Floral Design - bouquet with orchids and anthurium

Eye Candy :: Julia Testa Floral Design

Sharing some lovely floral inspiration with all of you today! These beauties were designed by Brooklyn based Julia Testa Design

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Fabulous Florist :: Anissa Rae Flowers & Refinements, NYC

Anissa Rae Flowers & Refinements, NYC

Your name: Anissa Burnett
Your Business name: Anissa Rae Flowers & Refinements
Your Location: NYC- Hell’s Kitchen

Anissa Rae Flowers & Refinements, NYC -  ceremony aisle decorated with hydrangea and white orchid flower arrangements

How did you start your business?
By being ambitious! I actually have a background in sales & marketing working in the hospitality industry for years. I have no formal training as a floral designer but did garner some experience working for a florist as their Director of Sales & Marketing. It was a family owned business so we often had to wear multiple hats which allowed me to gain knowledge in other areas beside my formal job description. One day I woke up and decided I wanted to be an entrepreneur and could make a go of this. Not on my own of course! I am fortunate to have great friends and made some amazing connections in this industry and have an amazing designer who expertly crafts most of our floral designs. I like to believe that I’m innately creative and have a good eye for design so this definitely helps. Let’s just say that I’m an expert at planting things, wrapping arrangements, and those sorts of tasks. I also recently learned how to make a hand-tied bouquet. I was really proud of myself! All joking aside I run all the operations of the business, focus on sales & marketing as well as many of the other day-to-day tasks. I don’t mind leaving the flower making up to the experts that I have working with me. I’m all about being a team player. That’s how I think a business is meant to grow.

Anissa Rae Flowers & Refinements, NYC - bouquet of picasso calla lilies and purple vanda orchids

How many years have you been in business?
I started another company in 2008 under a different name that was initially an event planning company. I ended up using this platform when I transitioned away from planning into floral design. I recently re-branded to Anissa Rae Flowers & Refinements where we now concentrate on floral design for weddings & events as well as online retail arrangements, plants, succulent gardens and some home decor items.

Anissa Rae Flowers & Refinements, NYC -  bridal bouquet of roses and calla lilies

How do you create your style and where do you draw your inspiration?
Our style tends to be monochromatic. Shades of the same colors or within the same or similar color palette. We tend not to mix too many colors together. I’m pretty sure I’m making this up but I would say our style is a little what I would call “structured garden”. I use to say more compact and tight, tight, tight with flowers. We are definitely more about flowers than fluff but use lots of different elements like pods, berries and carefully selected greenery like passion ivy, jasmine, fern, etc. We try to stay true to ourselves with what we feel like is our best style but I also try to be flexible with our clients. Especially when it comes to weddings. I think there are so many beautiful flowers and greenery elements. I like designs that let the flowers and greenery speak for themselves. Nature is beautiful and when we are lucky enough to compose something I think you want to be able to recognize it and see if for what it is even when it’s mixed in with other flowers. One of my favorite things is to flip through design or home decor catalogs. I draw a lot of inspiration from them. There are so many plants, flowers, branches and leaves peppered throughout the pages and often displayed in interesting containers or vessels. It feels very comfortable and natural and I’m really drawn to that type of design. I’m also a little addicted to Instagram. It’s such an easy visually stimulating tool that connects you around the world and back in minutes. I always love seeing what other floral designers are up to. The creativity of other individuals is mind blowing sometimes! I appreciate other people’s artistry and innovation.

Anissa Rae Flowers & Refinements, NYC -  stunning centerpiece of red roses with candlelight

What are the trends, flowers & colors that are unique to your region?
One of the trends right now, sort of goes along with where I was headed with looking at catalogs for inspiration. My husband works in the furniture design industry and a really big trend is for offices wanting their furniture and decor to look more like a home office or a home decor showroom like West Elm or Restoration Hardware. People want to work in relaxed and less structured environments. We are getting a lot of requests to help make their office spaces have that staged catalog feel. Live flowers and plants can make a world of difference to how people feel in their own environment as well as the way customers view their business. As far as flower and color trends that are unique to our region, that’s a tough one. I feel like NYC is a different animal than other parts of the United States. We are such a melting pot with people from all over the world. One day we can be working on a corporate event that doesn’t really care so much what the specific types of flowers used are but more about working with colors that complement their corporate branding, to a couple that traveled to NYC for a destination wedding and is getting married in Central Park, to a full blown fairy tale style wedding that wants everything white and luxurious. We are lucky in New York because we have access to so many different types of flowers in our flower market. With the right vendor we can have access to almost any type of flower. We have been really lucky over the years to have a lot of repeat clients that put a lot of trust in our work and let us choose the colors and designs. Usually the bigger request is to work with the season.

Anissa Rae Flowers & Refinements, NYC - bride and groom marry under a white flower arch

What is your favorite part of being a floral designer?
Well since I don’t official make anything myself, I would say admiring the final outcome of an arrangement, event or wedding. Many people underestimate what it takes to make something so pretty with flowers. There are a lot of steps that happen before when making florals for weddings and events. Taking a step back and seeing how we were able to make a vision from written words on paper to an actual materialized event can be pretty amazing. I’m always proud of what we are able to create. I would also say it always makes my day to receive nice notes or seeing people’s reactions when seeing their flower arrangements. I feel like we are in the business of happy. It’s so cliche but flowers make people happy and that’s what we work so hard to do every day.

Anissa Rae Flowers & Refinements, NYC - bride with a white bridal bouquet

What advice would you give to aspiring floral designers?
I would say try working with different florists/floral designers that have different styles. Designing for retail and designing for events can be very different as well so try both. Everyone has different ways of processing flowers, tips and tricks for designing, working with different types of flowers as well as the actual style. Be open to ideas and even if you think it’s not the style you love or not a place you want to stay take something positive away from it. Knowledge is power!

Are you a retail shop, studio/warehouse or home based?
We are a retail shop with a production area in the back. We’re small but powerful!

Anissa Rae Flowers & Refinements, NYC - arrangements of white hydrangeas, roses, and orchids

Do you offer any services in addition to floral designs?
We take on small landscaping projects if we know we can do it well. We can also assist in table decor, linens, and furniture rentals for weddings and events. We have designed events in the past that didn’t involve flowers. We designed displays with mannequin hands and mannequin heads for a product launch for knit hat company, we helped style an event for Leonardo DiCaprio’s birthday party one year that was coupled with his foundation. It started as a live auction so we created vignettes with props for their displays. We also worked with a company that handles a lot of events for Hennessy and were asked to come up with some displays that complemented the art work on the bottle from a well known graffiti artist.

What tool in your toolbox can’t you live without?
Definitely a sharp knife. Although knives are like socks in a dryer. They always seem to disappear and you can never figure out where they went! I’m also a fan of bind wire. I feel like you can bind wire almost anything!

Anissa Rae Flowers & Refinements, NYC - white rose bouquets

What’s your favorite flower?
I’ve always loved tulips even before I imagined I’d be in this industry. I love their shape and the way they bend toward the light. I feel like they’re even prettier as they start to fade.

Anissa Rae Flowers & Refinements, NYC - ceremony in a cathedral

Anything else you’d like to share with Flirty Fleurs followers?
I would just thank you for allowing us to be a part of your floral community. I think it’s important to be friendly with the people in your industry. It’s nice to be able to connect with other experts in the industry or find answers to questions we may all have at times.

Anissa Rae Flowers & Refinements, NYC - detail on ribbon wrap

Your contact information:
Anissa Rae Flowers & Refinements
Twitter: https://twitter.com/anissaraeny
Facebook: https://www.facebook.com/AnissaRaeFlowers
Pinterest: https://www.pinterest.com/anissaraeflower
Instagram: https://www.instagram.com/anissaraeflowers/

Fabulous Florist :: L’Olivier Floral Atelier

Your name:​ Olivier Giugni​
Your Business name:​ L’Olivier Floral Atelier​
Your Location:​ 19 East 76th Street, New York, NY 10021


Sisley Product Launch

How did you start your business?
After working for 15 years for French fashion designer Pierre Cardin​, I decided to open my own Atelier in New York City, which at the time was across the street from restaurant Daniel owned by famous Chef Daniel Boulud.

How many years have you been in business?​
20 years​

Baccarat Hotel - L'OLIVIER

Baccarat Hotel

What is your design aesthetic?​
Modern, Avant-garde and Elegant​

How do you create your style and where do you draw your inspiration?
I am inspired by fashion, architecture and nature. I am a visual person, my surroundings are my inspiration. ​


What is your favorite part of being a floral designer?​
Interacting with people and creating floral designs everyday.​

What advice would you give to aspiring floral designers?​
Be courageous, motivated ​and determined.


Tag Heuer at the Museum of Natural History

Do you offer any services in addition to floral designs?​
Yes, most of the time clients ask my opinion on many other topics. For example, about room decor, home ambiance ​and special events. You can see many examples in my book “Living Art”

What tool in your toolbox can’t you live without?​
Swiss Army Knife, Green Florescent (one of my favorite colors), cutter and a pair of scissors and waterproof floral tape. ​


Toni&Guy Hair Meet Wardrobe

Anything else you’d like to share with Flirty Fleurs followers?
If you aspire to become a floral designer, ​you need to start and work for a good year in a floral design house so you can see if it is a career you are truly passionate about.

I am excited that L’Olivier is opening a new downtown ephemeral boutique at Brookfield Place. We are partnering with Dümmen Orange, a world leader in flower breeding and are featuring a new Brookfield “Grab and Go” collection as well as our Cuir Vegetal scented candle and gift set and Living Art.



Contact Information:


J. Mendel, Madison Avenue

Bloompop interviews [fLo rE sta], NYC

Today we hand the blog reins over to Bloompop who is interviewing NYC based [fLo rE sta]

florets New York City[fLo rE sta]
New York City

When did you start your business and where are you based?
March 2014 – New York City!

[fLo rE sta]

Carlo Bermudez & Ana

What is your favorite thing about being a Bloompop Floral Partner?
We love having our designs sold in a curated online space and presented alongside other quality floral work from around the country.

[fLo rE sta] New York City Florist

Can you tell us what prompted you to partner with Bloompop?
We wanted to make a leap into the online retail world and needed an established and high-quality platform to do so.

[fLo rE sta] New York City Florist

What (in your mind) is the biggest challenge facing the floral industry today?
Flowers are seen as an expendable commodity in an economy still recovering from a recession. There is a need to cultivate a floral culture in which flowers are go-to items to enhance one’s everyday life.

[fLo rE sta] New York City Florist

Where & how do you find inspiration for your floral designs?
Our designs evoke the natural environments where the flowers are found. Our designs are also inspired by the spaces that they will adorn and by the clients that will enjoy them.

[fLo rE sta] New York City Florist

Bloompop partners with florists by invitation only, hand selecting the top luxury florists–did this play a factor in your joining Bloompop?
Yes. We wanted a site that highlighted the artisanal nature of our floral arrangements and one that would set us apart from the conventional and often uninspired designs offered by other online outlets.

[fLo rE sta] New York City Florist

What would you say to a florist who is interested in Bloompop?
Try it out!

Want to know more about joining Bloompop? Click here

[fLo rE sta] New York City Florist

[sponsored post]

NYBG Floral Design Summer Intensive Program

NYBG floral design classes


Summer Intensive Overview
In just five weeks, students in the Summer Intensive complete all classroom credits toward a NYBG Floral Design Certificate, leaving only their internship and portfolio submission to complete for certification. Working closely with floral design professionals, participants create dozens of arrangements in diverse styles for all occasions. This concentrated program focuses on real-world situations and includes a trip to New York City’s flower district.

The Intensive is for students of all levels—beginners wanting to start a new career, or working florists who want to receive more formal training and to have the backing of a prestigious NYBG Certificate. Students come from all over the United States and abroad. Last year’s Intensive drew fourteen students, two from as far away as Mexico.

NYBG floral design classes
Floral Design Summer Intensive Program

Curriculum includes:
• Floral Design Fundamentals: Form and Style
• Wedding Design I and II
• Color Theory for Floral Design
• Flower ID from A to Z
• Interior Plantscapes
• Shopping the New York Flower Market
• Arranging with Silk Flowers
• Practical Planning for Designers
• Grand-Scale Arrangements
• Event Planning for the Floral Designer
• plus four specialty electives

NYBG floral design classes

Alumni Testimonials
“Every instructor came from a different part of the business. I had the chance to learn from designers who specialize in weddings, parties, and weekly arrangements for hotels and other commercial places, as well as floral shop work. And because they’re active in the industry, they’re always up-to-date on information and trends.” – Marcela Bonancio, owner of The Lotus Blossom Atelier, Summer Intensive Alumna 2012

“The payoff of the Summer Intensive Program is that you’re going to get the most comprehensive, in-depth education in an art and trade on the east coast.” –Alix Astir, owner of Trellis Fine Florals, Summer Intensive Alumna 2012

“The Intensive gave me a great foundation and platform to build upon—a strong technical base. It was a formative time for me, but most importantly, NYBG gave me the confidence to actually pursue this field professionally.” –Brittany Asch, owner of BRRCH, Summer Intensive Alumna 2011

NYBG floral design classes

Skilled New York City floral designers teach classes at the Garden. These professionals are actively working in the industry and pass the wisdom of their experiences and design skills along to students. Core Floral Design faculty includes:
• Thomas Cawley, previously head floral production buyer and design manager for David Beahm, Ed Libby, Dejuan Stroud, Glorimundi, and Philip Baloun
• Jameel Gilbert, 17 years of experience; previously worked under Philip Baloun
• Yoli LaGuerre, founder of YL Event Design, working for clients including Ralph Lauren, Diane von Furstenberg, and Sean Combs; consistent Philadelphia Flower Show award-winner
• Ken Norman, Jr., AIFD, PFCI, third-generation florist and currently on the American Institute of Floral Designers’ National Board of Directors
• Trish O’Sullivan, 20 years of NYC design experience, working for clients including The Dr. Oz Show, The Nate Berkus Show, and five-star hotels
• Thomas Sebenius, co-owner of The Arrangement Floral Design, with 25 years of experience embellishing Tournament of Roses Parade floats; speaker at the Macy’s Flower Show and the Society of American Florists Convention

Complete instructor biographies are available on our website, nybg.org/adulted.

NYBG floral design classes

About the Certificate

The New York Botanical Garden Floral Design Certificate Program combines a comprehensive course of study, real-world skills, the Garden’s incomparable resources, and adds a prestigious credential to recipients’ professional profile to set designers apart in today’s competitive market.

In the course of the Floral Design Certificate Program, students will:
• Design and fashion their own floral arrangements with fresh and silk flowers.
• Create floral designs for many occasions, including weddings, parties, and holidays.
• Develop skills needed to build or sustain a thriving floral business: retail ordering, cost analysis, scheduling, project management, marketing, client relationships, and managing personnel.

Certificate students complete 158 total course hours (126 required hours, plus 32 elective hours), and a 120-hour internship. Students also create a portfolio of their own arrangements for presentation.

The Floral Design Certificate Program is an accredited Education Partner of the American Institute of Floral Designers (AIFD).

NYBG floral design classes

Learn More
View all our classes online at nybg.org/adulted or call our Registration Office at 718.817.8747 to learn more about our programs.

Press Contact:
If you’d like to speak with an alumnus or with one of our program staff, please email or call Jenifer Willis, marketing coordinator for education, at jwillis@nybg.org or 718.817.8837.

Announcement! – Chapel Designers Conferences

Hello there Dear Flower Friends!

Have you heard that the dates for the next two Chapel Designers Conferences have been announced?!?!

Santa Barbara, California – January 20, 21 & 22, 2014
The Chapel Designers has combined forces with Florabundance Inspirational Design Days for the 2014 conference! As many of you may recall, last year was a HUGE hit!
On the schedule for this conference are workshops taught by Nancy Liu Chin, Holly Chapple, and Francoise Weeks. Of course, Holly & Joost will have a few surprises, you know they both like to show everyone a great time!!
You can read all the details and sign up HERE for the California conference!

Santa Barbara Flower Workshops

Santa Barbara – 2013 Florabundance Inspirational Design Days

New York City, New York – March 9, 10, 11 & 12, 2014
Hard to believe this is already the 4th annual NYC Chapel Designer Conference! Each year the conference grows as more and more designers seek the chance to join this amazing group of floral designers!
The official announcement of speakers has not been released yet by Holly. However, trust me, I’ve heard a few of the designers & speakers that are coming together for this conference and I’m blown away! Blown away once again! If you know Holly, you’ll know she ‘brings it’! Have faith, this conference will be worth every penny invested.
You can read all the details and sign up HERE for the NYC conference!

Chapel Designer Flower Group

Chapel Designers – NYC 2013

For those of you who are thinking – what does it mean to be a Chapel Designer anyway? Well, I’ve asked two of my flower friends to share their thoughts on what it means to them to be a Chapel Designer, this is what they have to say:

Becoming a Chapel Designer has been an inspiration for myself and my business. Our business has been refocused and invigorated, we can’t wait to see what lies ahead for us and know that the other Chapel Designers are there to help us along the way. The amount of priceless advice I have received since becoming a Chapel designer is invaluable. The investment we made has already been returned and we can’t wait for NYC!
from Dawn, A Garden Party

Alicia Schwede and Chapel Designers

Chapel Designers studying in a special workshop – Virginia 2013

It’s hard for me to put into words what it means to be a Chapel Designer. The friendships that I have gained this past year since I became a Chapel Designer are really priceless, not to mention the amazing support everyone gives one another 24×7. We support, encourage, and sympathize with one another daily. We’ve all been there (or will soon be there) and it’s such a relief to know that I’m not walking this journey alone.

I’m constantly learning from the Chapel Designers through our forum. I don’t think a week has gone by where I haven’t learned something whether it’s a new technique, a mechanic, or a better way to run my business.

Joining the Chapel Designers has been a game changer for me this past year. It has opened so many doors for me that I frankly never even knew existed. The Conference in NYC this past year was absolutely incredible. The speakers Holly brought in were so gracious and down to earth. I was thankful that they didn’t mind sharing the glamorous and not-so-glamorous parts to this industry. As great as they all were, the times I treasured and learned the most from were the round-table discussions where we were free to share and discuss our businesses openly, as a family of designers and business owners.

Holly Chapple is such a gracious and kind woman. She is also one of the most ethical people I have ever met. You can’t help but love her!!! I really can’t say enough about her or the Chapel Designers.
from Anna, Urban Petals

floral designer workshop in Virginia

Chapel Designer Workshop – Virginia 2013

Still need an extra little nudge to Jump In? Read this note from Holly.
I hope you’ll join us for one of these conferences in 2014, don’t you want to be friends with the designers seen in these photos?!

Fabulous Florist :: Sachi Rose, NYC

nyc florist
Name: Sachi Rose Pollard
Business Name: Sachi Rose
Your Location: New York City

pink and yellow centerpiece

How did you start your business?
I stumbled into floral design when I finished art school. I’ve always loved making things with my hands, so I decided on a whim to apply for a position at a new Los Angeles floral boutique. Fashion designer & floral genius, Stephanie Schur, had just opened Botany Flowers and hired me on the spot. Stephanie taught me everything I know and after two wonderful years with my Botany family, I moved to New York where I was lucky enough to manage & design for numerous florists including Flora NY in Tribeca. Eventually Flora’s owner decided to move back to Taiwan and when he closed his doors, a new door opened for me. I took it as an opportunity to start my own floral design business, and jumped right in.

magenta and black centerpiece

How many years have you been in business?
It will be one year in May. So much has happened in so little time! It was kind of like one of those pellets that you put in water and it turns into a big foam dinosaur.

What is your design aesthetic?
I apply aspects of what I like about many styles into one practice. Since I was little I’ve been a hunter of fun old things, so I try to incorporate antique tins, bottles & jadite (my favorite!) when ever appropriate. I especially love using raw elements such as apple branches, artichokes and air-plants for their organic textures and untamed shapes — nature is surprising and unpredictable, and I want my arrangements to convey that. I also tend to group same blooms together — like a mound of sleek black calla lilies or a bundle of parrot tulips, which I think lends a moment of modernity to a wild bunch.

ranunculus and garden roses in pink

How do you create your style and where do you draw your inspiration?
Most of my inspiration comes from nature. I’ll be walking in Brooklyn and see a plant growing out of the sidewalk that I’ve never seen a florist use, and I think, why not?

pink calla peony and ranunculus centerpiece

What are the trends, flowers & colors that are unique to your region?
NYC is famous for having a little bit of everything. The trends depend on the store, the hotel, the person, and the neighborhood … but I definitely would say that you can’t go wrong with elements like succulents and air plants. They require little care, last months, are structurally interesting, can be masculine or feminine, and are non-native to the North- East.

peach peonies arrangement

Are you a retail shop, studio/warehouse or home based?
We’re currently growing out of my home-based studio and on the look out for an event studio. Fingers crossed for something special!

Do you offer any services in addition to floral designs?
We provide flowers for events, deliver single arrangements locally & also make custom succulent arrangements, orchids & terrariums.

airplant flower arrangement

What tool in your toolbox can’t you live without?
Floralife Finishing Touch spray. It’s a life saver!

What’s your favorite flower?
Ranunculus hands down.

peach garden rose centerpiece

Anything else you’d like to share with Flirty Fleurs followers?
We love to stay connected with fellow flower enthusiasts! Come “like” our page: www.facebook.com/sachirosedesign

pink and red flower arrangement

Your contact information:
Phone: 212.744.3071
Website: www.sachirose.com
Twitter: www.twitter.com/sachirosedesign
Facebook: www.facebook.com/sachirosedesign
Instagram: http://instagram.com/sachirosedesign
Pinterest: http://www.pinterest.com/sachirosedesign/

white flowers and succulents

New York Flower District : Harvest Roses

No trip to NYC Flower District is complete without a visit to Harvest Roses! It’s a must see place, the roses are beautiful and they always have new varieties to check out. Here are a few of my new favorites:

lavender rose


Orange Rose


yellow with red tips rose

High and Intense

pink and cream roses


silver lavender rose


pink and white roses


cream garden roses

Show Chips

Green eye roses

Green Eye

silver and white striped roses


peach garden roses


plum burgundy roses


dark red garden rose


florists in the cooler

Cori and I ran into Daevid, who was at Harvest doing research on rose colors.