Eye Candy :: Putnam & Putnam

Floral designs by the one & only Putnam & Putnam

Putnam & Putnam - floral design with dates

Putnam & Putnam - Floral Cloche

Putnam & Putnam - blue and white arrangement with clematis and spirea

Putnam & Putnam - NYC, Flower Arrangement

Putnam & Putnam - compote filled with orange and white flowers with citrus

Putnam & Putnam - dining table set with lush florals

Putnam & Putnam - Dutch style floral design

Putnam & Putnam - tropical flowers and bananas

Putnam & Putnam - orange and white floral arrangement with oranges, tulips, anemones, and hellebores

Putnam & Putnam - compote floral design with peonies, ranunculus, and lilacs

Fabulous Florist :: Rachel Cho Floral Design

Rachel Cho Floral Design
Your name: Rachel Cho
Your Business name: Rachel Cho Floral Design
Your Location: West Chelsea, Manhattan

Rachel Cho Floral Design New York City

How did you start your business?
I grew up in the flower business in a local flower shop that my mother started in the Bronx, in New York City. When I was a little girl I had to work on the weekends and every holiday to help out with the family business. After graduating college with a degree in Biology, I decided med school was not for me and started working in various industries, including fashion. In 2005, I decided to go back to the flower shop to start a flower business of my own, a luxury, “high fashion” flower brand. I was very fortunate to gain a lot of exposure early on, doing a lot of events for MoMA, gaining high-profile accounts such as the New York Yankees, and building a great wedding portfolio with highly positive reviews. Fast-forward to 2016: I’ve built great partnerships and a book of business that affords a 3500 square foot design studio in West Chelsea, in Manhattan. I’ve enlisted my husband, who left his corporate career to go into business with me in 2015, and now we co-own and run the company together. We have a handful managing the business together as well as 2 kids under 2 years old!

Rachel Cho Floral Design New York CityRachel Cho Floral Design New York City - citrus colored floral arrangement

How many years have you been in business?
I am approaching my 12-year mark, which will be at the start of 2017.

Rachel Cho Floral Design New York City - Red flower arrangement

What is your design aesthetic?
My design aesthetic is contemporary, modern, and fresh. We use luxurious, seasonal blooms that come from near and far in a highly curated, thoughtful style. I focus on textures, and always try to bring out a bloom’s inherent shape and form. My designs are clean, with a slight whimsical flair.

Rachel Cho Floral Design New York City

How do you create your style and where do you draw your inspiration?
My style has always been to combine various textures and interesting color palettes (whether it be a monochromatic design, or a mix of various colors, brought together in a harmonious way). My inspiration can be drawn from anything! From a customer’s emotional backstory, to a beautiful flower variety we have on-hand whose unique color or texture I’d like to bring out, I find that I create an arrangement by really thinking about who or what the arrangement is for.

Rachel Cho Floral Design New York City - red and orange ranunculus bouquet

What are the trends, flowers & colors that are unique to your region?
There are various trends that make designing with flowers so exciting. In New York, people love monochromatic tones such as a chic, simple all-white arrangement. Our signature arrangement, the White on Black, is always very popular. Using all white tones with various flower varieties, the White on Black is highly textured and gorgeously juxtaposed by its black vessel. Another trend that is so fun to work with is the new craze for garden-y, organic compositions that use a variety of interesting greenery, berries, and wildflowers. The challenge with this kind of composition is balancing full-face blooms with linear flowers, but when all is composed in harmony, you get a beautiful mix that has a lot of dimension. Flower trends have definitely evolved over the years from tight, compact, round shapes to organic and overflowing designs that look like they were freshly picked from a garden.

Rachel Cho Floral Design New York City

Are you a retail shop, studio/warehouse or home based?
We are an appointment-only design studio. We’re located on the 2nd floor of the historic Terminal Stores Building, which used to be known as the Tunnel, and was a popular New York nightclub in the 80s and 90s. Our studio is a large industrial space with 3 walk-in coolers and a working freight elevator that loads right into our studio. We welcome any walk-ins to stop by but most people order by phone or online.

Rachel Cho Floral Design New York City - centerpiece of purple and grey flowers

Do you offer any services in addition to floral designs?
We try to meet any requests that our designer hands and designer know-how are capable of! We’ve customized large-scale moss letters for a company logo and have installed extensive succulent and air plant wall displays. We have regular standing orders for terrariums and orchids. In addition to having the capacity for plant installations of various scales, we also provide plant maintenance services for corporate and private accounts.

Rachel Cho Floral Design New York City

What tool in your toolbox can’t you live without?
My ARS curved floral knife! I also can’t live without my ARS pocket shears and ARS scissors. The trick to labeling your tools is writing your name with nail polish! Sharpies, markers, or anything else will rub off.

Rachel Cho Floral Design New York City

What’s your favorite flower?
Roses. They are always my go-to. I’m always amazed by their diversity of color, shape, and scent. I absolutely love every kind of flower, but I do start to get bored (thankfully!) when the season of a particular kind of flower is coming to an end. I of course love the fan-favorites such as peonies, dahlias, anemones, ranunculus, etc. I adore some of the lesser-known varieties such as fritillaria, nerine, hellebore, poppies, and sweet peas. Roses are year- round but I never ever get sick of them.

Bouquet designed by Rachel Cho Floral Design

Contact information:
633 West 27th Street Floor 2
New York, NY 10001

Rachel Cho Floral Design - bouquet with orchids and anthurium

Eye Candy :: Julia Testa Floral Design

Sharing some lovely floral inspiration with all of you today! These beauties were designed by Brooklyn based Julia Testa Design

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Julia Testa Floral Design, New York City and Brooklyn Florist

Fabulous Florist :: L’Olivier Floral Atelier

Your name:​ Olivier Giugni​
Your Business name:​ L’Olivier Floral Atelier​
Your Location:​ 19 East 76th Street, New York, NY 10021


Sisley Product Launch

How did you start your business?
After working for 15 years for French fashion designer Pierre Cardin​, I decided to open my own Atelier in New York City, which at the time was across the street from restaurant Daniel owned by famous Chef Daniel Boulud.

How many years have you been in business?​
20 years​

Baccarat Hotel - L'OLIVIER

Baccarat Hotel

What is your design aesthetic?​
Modern, Avant-garde and Elegant​

How do you create your style and where do you draw your inspiration?
I am inspired by fashion, architecture and nature. I am a visual person, my surroundings are my inspiration. ​


What is your favorite part of being a floral designer?​
Interacting with people and creating floral designs everyday.​

What advice would you give to aspiring floral designers?​
Be courageous, motivated ​and determined.


Tag Heuer at the Museum of Natural History

Do you offer any services in addition to floral designs?​
Yes, most of the time clients ask my opinion on many other topics. For example, about room decor, home ambiance ​and special events. You can see many examples in my book “Living Art”

What tool in your toolbox can’t you live without?​
Swiss Army Knife, Green Florescent (one of my favorite colors), cutter and a pair of scissors and waterproof floral tape. ​


Toni&Guy Hair Meet Wardrobe

Anything else you’d like to share with Flirty Fleurs followers?
If you aspire to become a floral designer, ​you need to start and work for a good year in a floral design house so you can see if it is a career you are truly passionate about.

I am excited that L’Olivier is opening a new downtown ephemeral boutique at Brookfield Place. We are partnering with Dümmen Orange, a world leader in flower breeding and are featuring a new Brookfield “Grab and Go” collection as well as our Cuir Vegetal scented candle and gift set and Living Art.



Contact Information:


J. Mendel, Madison Avenue

World Floral Expo – Roses!

Roses were by far the most popular flower to view at the World Floral Expo, quite a few growers from South America were present at the show. The roses were mind-blowing, beautiful, strong stems and foliage – so many to look at!!

The first rose we saw when we entered the World Floral Expo, this divine campanella rose by Nevado Rose. Love it!

Nevado Rose - chart of rose colors available

campanella rose

Farfalla rose

Jet Fresh (a company I do work with when I need roses) had this great display of roses, so many colors available.

love this red and white striped rose by Jet Fresh

Alexandria roses, yves piaget. alexandria is definitely one of my favorite S. American rose growers!

alexandria roses caramel antike

alexandria roses lemon pompom

alexandria baronesse rose

alexandria roses mariatheresia

alexandria roses alabaster - my favorite white garden rose!!

alexandria roses romantic antike

alexander roses aphrodite

alexandria roses white o'hara

alexandria roses - they are testing this new rose, isn't it just perfect? Perfect blush pink rose.

a close up of the new blush rose alexandria farms is testing.

they are also testing this rose, we suggested cinnamon.. something. Can't remember! cinnamon twist or something like that..

"turtle" yellow rose

light pink and ivory o'hara roses

World Floral Expo – Clematis!

One of the most beautiful, eye-catching displays at the World Floral Expo was from Roseville Clematis. I was in Heaven! Chuck says I didn’t say anything for 10 minutes and just stared at the display.. ha ha!

World Floral Expo – NYC

We were quite lucky with our timing for the Chapel Designers Conference in NYC since the same week the World Floral Expo was taking place. Chuck, Cori, Robyn and I trekked over to check it out … flowers, tons of flowers to check out. So many beautiful varieties flown in from around the world, flowers we have not seen locally here in Denver. Ranunculus, so many ranunculus and so many other desired blooms!!

My favorite! Ranunculus Cloony Pom-Pom Green

unbelievable, right?? Ranunculus Cloony Pom-Pom Green


white muscari

I've heard of eucharis lily but never seen one in person, such a lovely, delicate flower.

blush ranunculus

nerine lilies, astrantia, cymbidium orchid


Iceland Poppy


so many sweetpeas!


more ranunculus

huge arrangement of sweet peas

selection of succulents

succulent arrangement with moss

vanda orchids with calla lilies

Vanda Sandy Champagne

a dyed purple gerber daisy

Ariella Chezar class at Flower School NY by Alicia

.. my design at Ariella's class..

Chuck introduced me to Flower School NY awhile back and ever since I have paid attention to their class schedule, when the Chapel Designers started planning this trip I crossed my fingers and hoped a class with Ariella could be in the mix. Thankfully, wishes do come true!!

We've arrived at Flower School NY!!

peeking in the window .. buckets of flowers await us!

I am thrilled I was able to take a class with Ariella and meet Eileen & Cal of Flower School NY, what a lovely treat.
Ariella gave two classes, one about bridal bouquets and one about designing in a compote. I took the compote class, it was quite interesting to try out this looser style – talk about letting go.
I know what most of you are thinking- Alicia, you live in Colorado, isn’t the style loose and wild? Oddly enough when I meet with brides they rarely want any greenery in their designs – just blooms, blooms, blooms. It is surprising, I agree, especially since I could sell aspen bark covered containers just about every day of the year with a serving of pinecones and moss on the side … but no loose greenery?? I think a few more photos of designs like this will end up on the Bella Fiori Blog and we’ll see if some clients might be attracted to this natural and organic style. ok, ok, back to the class…

Ariella talking to the class about the compote design

The class started with Ariella chatting a bit about her background and describing how she designs. She started with her compote container with a frog. Wow, frogs, yea those take some getting used to. Slowly the class started to attempt their own designs with a base of greenery then adding in the flowers, the flowers started at the base and swirled up towards the top of the design.

What do you think? Fun, right?! I love taking classes and learning from others – so inspiring.
Here are some other photos from the day:

another view of my design

Cori's floral design, love how she used the jasmine vine

Ariella's bridal bouquet she designed for the morning class

ranunculus waiting to be placed in the design

right there on the shelf at Flower School NY -- my book! Bella Bouquets 🙂

one last shot, thank you Eileen & Cal for hosting our group, we had a lovely time!

Be sure to check back later today as Chuck will be posting about his experience with the class.

A Rose By Harvest, NYC

A Rose By Harvest
111 w 28th St., NYC

Love A Rose By Harvest, their product is gorgeous:


High Magic



Quick Sand


High Inten








Yellow pompom

Antique Rose

Antique Rose - pale yellow garden rose

Patience garden roses

Bridal Pia

Sweet Escimo

Ocean Song

Old Dutch

Mamy Blue


We visited Harvest last year – here’s that post

An interview with Eileen Johnson of Flower School NY

When did you open Flower School NY?
I started FlowerSchool New York in 2003.

Is your background in floristry, what led you to open a school?
My background is not in floristry, however I have always had a lifelong love for flowers and entertaining. I had been working at a scholarship organization in outreach and I wanted to have my own business going forward. I had read an article in the New York Times called “Go to Paris and Learn Flower Arranging” which intrigued me. I decided to make the trip to take classes with Christian Tortu and mentioned it to a friend. She immediately said yes and within minutes had another friend wanting to join us. It seemed as if I had the germanation of an idea — why did we have to go to Paris to learn when we had such great designers here in New York? After taking the classes I decided to open a school in New York where people could learn flower-arranging from some of the best talent here — like a cooking school that had a number of great chefs teaching different techniques and philosophies.

You mentioned that you are working on a book, what is it about?
The book that I am currently working on is Tropical Flowers and it is being published by Gibbs Smith in fall of 2012. The title has not yet been decided but we are showing different perspectives for arranging tropical flowers in both very modern and 19th century ways.

What other books have you released?
My two other books are “The Art of Floral Arranging” and “Entertaining in the French Style” which was shot all over France and features various different people entertaining in their homes.

Lewis Miller

How did you accomplish recruiting such a strong teaching staff?
I was able to recruit a strong staff by having a number of really great florists, Michael George, Chris Giftos, Remco Van Vliet understanding my vision and wanting to make great design accessible.

Ariella Chezar

What is next for Flower School NY, long term goals?
In terms of long term goals, we would like to be a resource for the best in floral design — we have a bookstore that has books by many different florist from all over the world. We would like the florists to be celebrated for the great artists that they are — making working with flowers an art rather than simply a craft. We also would like to elevate the appreciation for fine design among people who are lovers and consumers of flowers.
Towards those ends, we are starting to bring in some great talents from different places to teach within the intimate setting of FlowerSchool. In January we will have Rob Plattel, a Dutch florist, giving a series of workshops www.naturalart.nl.

Do you have a preferred design style?
I don’t have a preferred design style, I love beauty in all its forms.

FlowerSchool New York
Tudor City
5 Tudor City Place
at East End of 41st Street
New York, NY 10017
T: 212.661.8074
M-F: 10am-6pm
Saturday & Sunday: Closed