Fabulous Florist :: Fleurie Flower Studio, California

Fleurie Flowers
Your name: Laurie Garza
Your Business name: Fleurie | Flower Studio
Your Location: Reedley, CA

Fleurie Flowers, Reedley, California, wedding party

How did you start your business and how many years have you been in business?
I started my business after years of wanting to be more involved in the flower world. I officially started my business in 2010. After getting city licenses, conditional use permits etc., I was ready to start.
I started working in a retail flower shop when I was in high school, and then went on to a career in a retail nursery, always going back and forth from horticulture to floral design.

Fleurie Flowers, Reedley, California, compote design with white and orange flowers

www.nikkimartinez.com \ Clovis Family Photographer

What is your design aesthetic and what inspires you?
I started out my career as a horticulturist, growing flowers is second nature. I love flowers and foliages from the garden, twigs and branches, natural looking materials, not too refined, and lots of little detailed things. I am not sure I have one design aesthetic pinned down. I love a lush, romantic, flowing garden-style bouquet filled with textures and varying colors of flowers and foliages; but I also admire structural detailed European designs using armatures like in the style of Gregor Lersch or Natasha Lisitsa.

Fleurie Flowers, Reedley, California, hanging flowers behind the bar

What is your favorite part of being a floral designer?
Getting to make beautiful things with flowers and plants, working toward a beautiful product that not only my client loves, but also myself; seeing that look on the recipient’s face when I deliver a bouquet

Fleurie Flowers, Reedley, California, Wedding Ceremony Chuppah with garlands

What is the most challenging aspect of being a floral designer?
Sourcing consistently great product. This is why I am so determined to grow some flowers for myself.

Fleurie Flowers, Reedley, California - Head Table with a garland of foliages and white roses

What advice would you give to aspiring floral designers?
Learn from the beginning, the basics of floral art- elements and principles of design, how to process flowers, industry standard pricing, etc. Find a mentor or ten!

Fleurie Flowers, Reedley, California, blush bridal bouquet

What are the trends, flowers & colors that are unique to your region?
I live in the fruit capital of the world, we have a lot of outdoor, rustic venues, and a lot of newly built winery venues. Most of the events favor a semi-rustic vibe. I am seeing a lot of more modern takes on rustic- a rustic- modern industrial aesthetic. We seem to be moving away from burlap, though it is still around, along with its friend, the mason jar- which I do think it has its place- in casual picnic-type events with garden grown flowers. This year, I am seeing a lot of dusty blues with gray and silvery colored foliages, and a lot of greenery still being requested.

Fleurie Flowers, Reedley, California, wedding party with blush bouquets

What tool in your toolbox can’t you live without?
My clippers. What is usually NOT in my toolbox is sharp scissors! (where do those go?)

Fleurie Flowers, Reedley, California, compote floral design

What’s your favorite Social Media platform and why?
Instagram! Instagram has really opened up a lot of opportunities for my business.

Fleurie Flowers, Reedley, California, floral centerpieces

Anything else you’d like to share with Flirty Fleurs followers?
One of the things I really love to do is freelance for other designers I admire. It can be a wonderful time of comradery and learning, even for both designers. It can also be a great confidence building experience to see that yes, I can hang with this person who’s work I admire, and maybe even share some of my knowledge too.

Fleurie Flowers, Reedley, California, autumn floral bouquet

What are some ideas for future projects or goals
I really want to grow enough flowers and foliages, especially roses and dahlias, to be able to supply a good portion of my materials from my own little micro flower farm.

Fleurie Flowers, Reedley, California, autumn floral arrangement

Your contact information:
Laurie Garza
Fleurie Flower Studio
laurie@fleurieflower.com
559-281-1093
http://fleurieflower.com
IG: @fleurieflowerstudio
Pinterest: pinterest.com/fleurie
Facebook: http://facebook.com/fleurieflower/

Fleurie Flowers, Reedley, California, drapery with green garlands

Fleurie Flowers, Reedley, California, compote floral design

Fleurie Flowers, Reedley, California, elevated floral design

Fleur Friday

Laurie Garza Fleurie Flowers

Designed by Laurie of Fleurie Flowers

The Designers behind the Flowers

Every wonder who is creating and designing all these gorgeous floral designs we see??
Here are just a few of the designers that make the world a prettier place!

florist with flowers

Laurie of Fleurie

florist designing an arch

Kate of Floret Cadet

two florist sisters

Dawn and Mary of A Garden Party

florist sisters

Jan & Jillian of Natural Beauties Floral

florist with flowers

Tina of Living Fresh

Ashley of Tinge

Ashley of Tinge



… And the Photo that makes me smile the very, very most!! Cathy of Sprout Flowers in Worcester, MA is back to work after a three month hiatus while she fought cancer! Seeing her re-open her shop this week and her big smile while holding flowers is just the best! I can only imagine how happy the residents of Worcester are to have Cathy back!! Hugs to my friend 🙂

Fleur Friday

peach and green flower arrangment

Designed by Laurie of Fleurie, for more inspiration visit her website.

Fleur Friday

I saw this Tweet by Sean Low and thought it was a good one:
“For creative biz, fear should drive you to create better art not give away the store to those who really should not be buying it anyway”

pink and peach bridal bouquet

Lovely bouquets designed by Laurie of Fleurie Flowers.

Excellent Flower Adventures :: Berkeley Rose Garden & Morcom Rose Garden

Happy Birthday to me! To celebrate I will be posting all Rose pictures! I love all flowers, however, thanks to my grandma, Garden Roses will always be my favorite.
While on our Excellent Flower Adventures, Laurie and I visited two Rose Gardens; Berkeley Rose Garden and Oakland’s Morcom Rose Garden.

Here’s Berkeley’s Rose Garden, we were here at dusk and until it was too dark to see..
Berkeley Rose Garden

Berkeley Rose Garden

Berkeley Rose Garden

Berkeley Rose Garden

Berkeley Rose Garden

Berkeley Rose Garden

pink garden roses

pink garden roses

Berkeley Rose Garden

Berkeley Rose Garden

On Monday afternoon we visited Oakland’s Morcom Rose Garden. Laura from Laura Miller Design joined us along with her sweet little puppy, Parker. We enjoyed a lovely visit while sitting underneath some huge Rose bushes.

Oakland Garden Rose

Oakland Rose Garden

Oakland Rose Garden

Laura and I admiring the roses

Oakland Rose Garden

Does anyone know the name of this rose?!

yellow iris

peach garden roses

peach garden rose

white garden roses

white garden rose

How did your like all of the photos from our Excellent Flower Adventures?!
It really goes to show that there are a lot of adventures to be had right in one’s own region. I truly had a fantastic time exploring all of these flower gardens, shops and lecture with Laurie!
Can’t wait to start planning the next Excellent Flower Adventure!

Excellent Flower Adventures :: Ron Morgan Designs

Ron Morgan Design in Oakland, California! Visiting Ron’s store called LOOT and attending his lecture on floral design is what started our whole Excellent Flower Adventures trip in the Bay Area. When I was in the Emergency Room all night I just kept thinking – I cannot miss his lecture! (flower addict and proud of it). Laurie and I really did rally and got a second wind of energy to make it to his lecture on time. Our friend, Marian of Savage Rose Florals, was already there, she is a huge fan of Ron Morgan. Laurie and I grabbed our seats and enjoyed the show. Ron is a hoot! He kept the ladies entertained with all his stories and his design style is so natural, he just keeps going and never hesitates where he’ll place a flower. I quite loved his designs, especially the white and green piece and the all orange piece.
Now I’m going to be a tattle-tail. I really, really wanted to get nice photographs of the arrangements for all of you to see .. however, a few of the other ladies in attendance did not act very mature – they grabbed the arrangements after Ron was done speaking and would not let the rest of us ladies take a few photographs. Ron does sell the arrangements at a very nice price after the lecture and these ladies were not about to lose the arrangements.
I’m so thankful that Laurie was able to get as many photographs as she did!
Ron Morgan Designs

Ron Morgan Designs

Ron Morgan Designs

Ron Morgan Designs

Ron Morgan Designs

Ron Morgan Designs

red flower arrangements

pink flower arrangements

purple spring arrangement

orange flower arrangement

orange flower arrangement

red flower arrangement

green and white arrangement

orange flower arrangement

Definitely a fun lecture to attend. If you are ever in Oakland I would suggest visiting LOOT and attending one of Ron’s Lectures!

Excellent Flower Adventures :: Flora Grubb, San Francisco

After leaving Filoli Laurie and I drove north to San Francisco, we were ecstatic to get to Flora Grubb!
I have to say that if you are ever in San Francisco make sure you visit Flora Grubb. *Part* of what really gets me about Flora Grubb is its location, it’s in the center of an industrial part of SF, however when you walk into their gardens you would think you’ve been transported to a faraway land – it is quite magical. To top it all off, they have a cafe inside where you can order a cappuccino and a sugary treat. Laurie and I did just so, we took our afternoon pick-me-ups into the garden and sat at a table where we relaxed and took in this whole urban oasis.

Flora Grubb Gardens

Entrance to Flora Grubb.

Laurie Garza Fleurie Flowers

Here’s Laurie at Flora Grubb Gardens

table with succulents

This is a wood table with a runner of succulents growing in the center. This is where Laurie and I enjoyed our afternoon treats.

coffee shop inside flora grubb

Our pretty little cappuccinos

table with a big cactus

chairs for sale

love this way to display chairs for sale

succulents at flora grubb

airplants in a vase

airplants and tillandsia

moss table

How about a moss bar?

saracena

tillandsia

Flora Grubb Gardens

flora sign made out of succulents

succulent walls

Flora Grubb Gardens

Flora Grubb Gardens

bromelliads

Flora Grubb Gardens

pink clematis

white passionflower

cactus and succulents

cactus and succulents

Flora Grubb Gardens

succulents

pink orchid

Passion Flowers

Love Passionflowers!

Flora Grubb Gardens

Excellent Flower Adventures :: Filoli, Woodside, California

Awhile back I emailed Laurie of Fleurie Flowers, Reedley, California to ask if she’d like to join me for a lecture at Ron Morgan’s Antique Store, LOOT, in Oakland, California. What started out as one lecture soon evolved into a two day flower excursion in the Bay Area which we dubbed “The Excellent Flower Adventures of Alicia and Laurie”. We thought of all the places we’d like to visit and wrote them down, knowing we’d never make it to all of them, but prepared to hit as many as possible. Well, I’ll tell ya, we sure did have a great time and had plenty of adventures! We met on Sunday morning at our hotel in Berkeley and drove to Filoli Gardens in Woodside where we spent most of the day exploring the beautiful gardens. How is it that I’ve lived in San Mateo most of my life and never made it too Filoli in Woodside, I’m ashamed of myself! Next we drove to Flora Grubb in San Francisco which was on Laurie’s list of must visit locations. It truly is an amazing place, we were the last to leave Flora Grubb when it closed – surprised they did not have to physically push us out! Next we headed back to Berkeley, however neither of us were done with our flower hunting – we heard of the Berkeley Rose Garden and headed out to see it, so glad we did! Next was the huge adventure, where sometime around 11pm I developed severe pains in my right side and we ended up in the Emergency Room in Oakland at midnight! If you know Laurie, ask her about her adventure in the waiting room (yikes!) … I’ll tell you, I knew Laurie and I would be fast friends when I first met her in Santa Barbara at Florabundance Design Days last January – we definitely bonded after 7+ hours in the Emergency Room! (Doctors never did pinpoint why I was in severe pain. Even a subsequent visit to my Doctor did not answer my WHY questions. It was actually my first visit ever to an ER for myself .. and hopefully the last!!). I was released around 7am, Laurie and I went back to our hotel and took hour long naps. We did miss our trip to the San Francisco Flower Mart, I’m sad about that. However, we did rally and made it to the Lecture at LOOT Antiques at 10am, where Marian of Savage Rose Flowers joined in on our Excellent Flower Adventures. After the lecture was over Laurie and I headed over to Oakland’s Morcom Rose Garden where Laura of Laura Miller Design joined us for a walk and a relaxing afternoon of visiting and chatting about the flower industry.
ER visit aside, it really was a fantastic trip, I love surrounding myself with floral designers who are equally as passionate about flowers and the floral industry as I am!

Now grab a cup of coffee or tea and sit back, because I’m about to fill this blog with a lot of photographs of pretty flowers – it’ll take awhile to look at all of them! Most of the Filoli, Flora Grubb and Berkeley Rose Garden photos were taken by me. Laurie took the majority of the photographs from the Ron Morgan lecture and the Oakland Rose Garden.

Today I will start with Filoli ….

clematis and wisteria

When we turned the corner into the gardens this was our first sight, I cried out with delight. Laurie says – yes, we are definitely going to be friends .. ha ha!

Filoli Garden Woodside

foxglove flower garden

White Foxglove

dogwood

peony

peony

yellow peony

Irises

ranunculus garden

Beds of Ranunculus

tree covered in moss

This photo is for Laurie, she loved this moss covered tree

filoli mansion with foxgloves

wisteria

pink tree peony

pink peony

tree peony

climbing hydrangea

lily of the valley

flowering pink tree

peach garden rose

Just Joey Rose

Filoli Gardens

yellow climbing banks rose

yellow climbing bank rose

Filoli Garden

Filoli Gardens

rose gardens at Filoli

peach orchid plant

flower arrangement at filoli

wisterias

succulents

huge cactus

large garden roses

peach and pink garden rose

wisterias

flower arrangement

One of the floral displays inside the Mansion

flower arrangement

They had a few floral displays in the Mansion, all designed by volunteers.

flower arrangement

trailing clematis

That’s a clematis, just in case you were wondering. I was quite pleased to just stand and stare at it for awhile.

clematis and wisteria

What do you think of the beautiful flowers and gardens of Filoli?
I’d love to visit there throughout the year to see how the gardens change with the seasons!

Tomorrow I will post the photos from Flora Grubb 🙂