Joseph Massie’s ‘Rosa’ exhibit at Chelsea Flower Show

Award-winning floral artist, Joseph Massie, created a show-stopping exhibit at Chelsea Flower Show for Queen’s 90 birthday.

The installation, commissioned by the RHS for the Queen’s 90th birthday, sees a swathe of 5,000 fresh-cut roses and 1,000 preserved rose petals suspended four metres in the air to create a romantic, sensory tunnel.

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show

Joseph Massie 'Rosa' Chelsea Flower Show 13

Joseph Massie and Chelsea Flower Show 2016

The RHS Chelsea Flower Show starts this week in London and I plan to live vicariously thru social media!! I got word that my friend, Joe Massie, has an amazing floral installation planned. His team sent me this sketch of the planned installation and the following information. I can’t wait to see photos of how it all comes together!

FLORA - artwork by Joseph Massie

Award-winning floral artist to create show-stopping exhibit at Chelsea Flower Show for Queen’s 90th birthday

Joseph Massie, five-time RHS Gold Medal Winner, has been commissioned to create a floral installation at the RHS Chelsea Flower Show 2016 (24-28 May) to celebrate the 90th birthday of, RHS Patron, HM the Queen.

Botanical artist, Massie, 27, from Liverpool, has created a design that will see a swathe of 5,000 fresh-cut Avalanche roses from Meijer Roses and 1,000 preserved rose petals suspended in the air to create a romantic, sensory tunnel.

Massie’s floral tunnel design, entitled Rosa, will be 20 metres long by 10 metres wide and suspended four metres above the ground.

The project marks Massie’s first return to the Chelsea Flower Show since he achieved five successive RHS Gold Medals and four Best in Show Awards between 2009-2013. Joseph was the youngest person ever to achieve this feat.

Joseph Massie, botanical artist and designer of the Rosa installation, said: “I am thrilled to be back at Chelsea – and on a much a larger scale this time around.

“It is a huge honour to be commissioned by the Royal Horticultural Society to create an installation to celebrate Her Majesty the Queen’s 90th birthday.

He added: “I would be lying if I said I wasn’t a little bit nervous to know what Her Majesty’s verdict will be when she sees my installation for the first time!”

To create Rosa, Massie will use the finest preserved rose petals that will appear rise up from the ground to a floral ceiling, strung on invisible threads, from two opposing corners of the space. Petals in warm, summery pink tones will rise up on one side, contrasting with softer apricot tones opposite – in keeping with this year’s RHS Chelsea Flower Show logo colours.

In matching tones, full-headed, fresh-cut roses will be intertwined with the preserved petals as they rise, forming two fuller columns, which will thicken and pool out as the florals reach the ceiling of the tunnel. Chunkier rose heads will then spill out overhead and the two contrasting colours will meet in the centre, creating a truly spectacular floral display.

Massie, continued: “With my design, I am aiming to create a sensory and immersive experience by presenting fresh rose blooms in a truly romantic and captivating way.

“I really hope that the Queen, and all of this year’s visitors to Chelsea, will enjoy the exhibit.”

Five thousand flower blooms and five different types of rose varieties from Meijer Roses will be used to create Massie’s exhibit, including Sweet Avalanche, Pearl Avalanche and White Avalanche, as well as more than 1,000 preserved rose petals. The roses and preserved rose petals will dry naturally over the course of the week and will be recycled into new artworks after the Show has finished.

Massie has recruited 25 volunteers to work alongside him, assisting with the installation over four days in the lead up to the Show. Volunteers were selected from Massie’s flower school, the UK School of Floristry, and from other leading colleges around the UK, as well as students from Australia, France and Sweden.

Joseph Massie has collaborated with Meijer Roses and Avalanche Roses to create the Rosa Avalanche installation at the RHS Chelsea Flower Show 2016.

The Rosa exhibit will be beneath the Rock Bank restaurant, which connects Main Avenue and Ranalegh Way.

For more information about Joseph Massie, visit

The RHS Chelsea Flower Show 2016, sponsored by M&G Investments, takes place from 24-28 May 2016 in the grounds of the Royal Hospital Chelsea. The theme of this year’s Show will champion the health and wellbeing benefits of greening-up our grey spaces. For more information, visit




Joseph Massie Lavender Floral Dress

Strictly Come Dancing star Arlene Phillips walked the red carpet at the National Television Awards wearing a “living” dress created by floral artist Joseph Massie, decorated with real flowers that are all used for homeopathic remedies, including Clematis, Roses, Hydrangea and others.

Arlene and Joseph are lending their support to a campaign launched by eleven homeopathic charities and associations, including the British Homeopathic Association (BHA) and the Homeopathy Action Trust (HAT). The campaign aims to raise awareness of homeopathy and the organisations’ useful and informative website:

The dress was the inspiration of award-winning floral artist (five consecutive RHS Gold Medals and four Best in Show awards from the RHS Chelsea Flower Show) Joseph Massie. Months of work have gone into designing and making the dress, with Massie and his team spending over 100 hours painstakingly attaching each petal onto the fabric.
The botanicals used within the dress include Clematis, Roses, Hydrangea, African violets, Olive, Chrysanthemum, Arabicum, Hyacinth and Jasmine, all entwined in Massie’s signature style to create a truly sumptuous bouquet.
On Homeopathy, Arlene commented, ‘I’ve regularly found Arnica cream to be so helpful with healing bruises and dancing related injuries!” She continued, ‘Once, when I was Germany, I had to take my daughter to a Doctor who prescribed a homeopathic remedy as opposed to penicillin and it helped enormously”
On the dress, Joseph commented, ‘It was such a pleasure to collaborate with these two leading homeopathic charities to create such a fabulous piece of floral couture for Arlene to wear at the NTA’s. It was a really wonderfully creative project to design a piece of couture that was both, light and elegant, but also able to hold an array of beautiful blooms. Floral couture has always been a big part of my practice, and to work with these charities to promote such a good cause was a real pleasure”

Joseph Massie Lavender Floral Dress Details

Joseph Massie Lavender Floral Dress Details

Joseph Massie Lavender Floral Dress Details

Joseph Massie Lavender Floral Dress Details

I love London!

If you’ve followed this blog for the past 4 years or know me at all, you know that I love London! It’s such a fabulous city! I love that I can get around town via the Underground and it is absolutely filled with wonderful things to see for flower lovers.
Ohhh… and was this past visit filled to the brim with flower goodness!
Today I’ll give you a re-cap of what I did and saw and the following days this week I will post more in depth looks at each event.
First, I arrived into Heathrow and caught the express train into Paddington Station. First thing I see – flower stand:

Paddington Train Station in London w/ floral display

Then I was off to the next train station to meet up with my friend, Emma, who I stayed with and again I see more flowers:

Flowers at a London Train Station

Thursday morning I was up bright and early and off to the New Covent Flower Market to meet up with the one and only Paula Pryke! Love her! We perused the flower market, chatting with other flower designers and admiring the gorgeous flowers available. We had a nice time at the market and then we caught a cab over to Neill Strain’s phenomenal shop in Belgravia. Neill’s shop is so beautiful and I just love going there for a visit.
Here’s Paula & Neill in front of his shop:

Paula Pryke & Neill Strain in front of Neill's flower shop in London

Paula Pryke & Neill Strain

Neill had a special flower show as part of Chelsea Fringe happening at his shop called Passion for Peonies. He had peonies that I’ve never seen before, so many incredible varieties.

Passion for Peonies at Neill Strain's Flower shop in London.

Passion for Peonies at Neill Strain’s Flower shop

Neill, Paula and I enjoyed a fantastic brunch and chatted about the floral scene in London. They told me about visiting Chelsea In Bloom. Then Neill says – let me see if anyone has an extra ticket to Chelsea for today. (I had one ticket for Chelsea for Friday. If you ever go to Chelsea make sure to buy your tickets well in advance as they do sell out!). After our fun visit Neill drove me over to Chelsea In Bloom and told me he’d text when he finds a ticket. Chelsea In Bloom takes place at various shops around Sloane Square (the neighborhood just outside the Chelsea Flower Show). Sure was fun hunting for the shops that were participating and watching passerby’s reactions. About 90 minutes later I receive a text from Neill – he has a ticket! I was so excited, all of a sudden I was going to Chelsea a day early!!

Entrance to RHS Chelsea Flower Show

In the coming days I will be posting quite a few photos from Chelsea .. as soon as I sort through all of them!

I only spent a few hours there on Thursday as I knew I’d be there all day on Friday. After leaving the show I walked around Chelsea, Sloane Square and Pimlico Road. Wandered upon Nikki Tibbles’ Wild At Heart Shop:

Wild at Heart on Pimlico Road, London

Wild at Heart

And saw this gorgeous floral design sitting in the shop:
Flower Arrangement by Wild At Heart in London

Then I was off for more walking, wandered up through Belgravia neighborhood and ended up by Buckingham Palace. Then caught the underground back to Emma’s flat.

Friday morning came and I was off for a full day at Chelsea Flower Show! Yes, I really spent all day there and I think I saw everything. Hopefully I saw everything! Plus, I got to visit with Rona of Flowerona Blog. So great to see Rona and catch up, plus she knows all about Chelsea and could fill me in on details. Emma and her friend, Wendy, joined for the evening hours and we were the last of the group that left when the gates closed at 8pm. Off for a walk through the neighborhoods and a great dinner.
Hold tight .. you’ll be seeing plenty of Chelsea photos this week!

Saturday came and we decided to go for a drive into the north, towards Birmingham we drove. That idea turned out to be brilliant. Joe Massie was in Birmingham working on a floral installation.
Check out this piece he designed:
Joseph Massie Floral Dress 2014

Joe, Emma and I enjoyed a long visit over dinner in the small town of Wolverhampton. Good times and felt I had to pinch myself to believe I was there sitting with my friends at a random pub in Northern England.

Joseph Massie and Alicia Schwede, England 2014

Joe always makes me laugh

I can hardly believe where Emma and I ended up on Sunday. David Austin Roses. Yes, that David Austin! Located just outside Wolverhampton are the David Austin Rose Gardens. We perused the gardens, and more gardens. We had tea (cappuccino for me) and crumpets in their tea room. We studied the plants for sale. Finally selected an amazing yellow Graham Thomas Garden Rose for Emma’s garden.

Gift Shop at David Austin Roses

The entrance to the gift shop and the rose gardens at David Austin.

Talk about a perfect day, a perfect weekend and a perfect week!

Sunday evening we drove back to London. I quite enjoyed driving thru the countryside, the weather was perfect and the rolling green hills so beautiful.

Monday rolled around and we decided to take an easy day after 4 days of running around. The biggest outing was to visit Peggy Porschen’s cake shop in Belgravia. Peggy’s cakes are glorious to look at and just as good to eat!
Peggy Porschen Cakes

Tuesday came way too quickly and it was time to return home. Crazy how quickly a week can go by, of course two days are lost to the traveling to and from Seattle to London.

Oh, one more thing I saw while out strolling around London – sides of buildings covered in plants. I thought these were just spectacular!

The side of a building in London covered in plants

The side of a building in London covered in plants

Joseph Massie’s latest masterpiece!

We are huge fans of Joseph Massie from the UK, his floral creations are absolutely awe inspiring. Check out his latest art piece!

william and kate flower portrait

william and kate flower art piece

How rose-mantic: Asda joins forces with Joe Massie to create a stunning portrait of the Duke and Duchess of Cambridge, made entirely from the supermarket’s Valentine’s Day flowers

· Asda partners with RHS Chelsea winner, Joseph Massie, to create a unique portrait of the nation’s favourite couple
· The masterpiece required 1,830 flowers and took 150 man hours to make
· 43% of Brits vote the Duke and Duchess of Cambridge the couple with the most romantic love story of all time

Asda unveils its very special portrait of the nation’s favourite couple, the Duke and Duchess of Cambridge, made entirely out of Asda’s finest Valentine’s Day flowers.

The floral masterpiece of the Royal couple, which was exhibited outside the National Gallery in Trafalgar Square, London, has been created with the help of Joseph Massie, the UK’s reigning young florist of the year. With 43% of Brits voting Kate and William’s story the most romantic of all time, this artwork is set to inspire Brits to treat their very own prince or princess with a gorgeous bunch of flowers this Valentine’s Day.

Massie’s artwork stands at an impressive 8.8ft tall by 6.6ft wide and is finished with an ornate gold frame. It was created using a sweet-smelling combination of flowers from Asda’s Valentine’s Day bouquets available in-store, including Aqua, Akito, Bordeaux, Passion and Naomi roses, carnations, Lollipop and Red Rock germini and tulips, and took a staggering 150 man-hours to perfect.

This endeavour is not unfamiliar to Massie, who has taken the horticultural world by storm, winning the RHS Young Chelsea Florist of the Year four times in a row, and last year creating Asda’s incredible flower dress made from the supermarket’s stunning Naomi and Carmen red roses, chrysanthemums, gerberas and carnations.

Massie said: “I’m always looking for the next big project to create art with flowers, so this was the perfect challenge. It has been fantastic to work with Asda’s stunning flower range again to recreate such an iconic image of William and Kate for Valentine’s Day. I hope it inspires people to treat their loved ones on Valentine’s Day with a bunch of flowers and create their very own happy ending.”

Katherine Town, Asda’s flower buyer said: “We know love doesn’t just exist in fairy tales, Kate and William are a perfect example of a true love story with a real life prince charming! Joe’s done a great job in showcasing the range of Valentine’s Day flowers at Asda with this rose-mantic piece of art. But showing how much you love someone doesn’t have to cost the earth; we have bouquets in-store for all budgets, starting from just £2 for an Extra Special single red Columbian rose, and up to £30 for an Extra Special Luxury Rose Bouquet.”

Asda’s Valentine’s Day bouquet range is available in store and online at

About Joe Massie
Joseph Massie (24) is one of the UK’s most original, young floral designers. Joe began working with flowers as a career aged 13 and based in his hometown of Liverpool, Joe began competing in floristry competitions from 16 years old.

He has won several prestigious awards, including four RHS Chelsea Gold Medals, and four Best in Shows consecutively since 2009. With 10 National Championship Gold’s under his belt and currently ranked 2nd in the European Youth Finals (Eurofleurs), and 3rd in the World Youth Finals (Worldskills), Joe has worked and trained in over 10 countries; competing, teaching and demonstrating his unique aesthetic in botanical art.

With a passion for contemporary design, fused with a love of excellence and quality, Joe is a name to look out for. For more information please visit

Awards won by Massie:
· RHS Chelsea Gold Medals and Best in Show x 4 (2009/2010/2011/2012)
· BFA Young Florist of the Year (2007/2009)
· 2nd Place – European Youth Finals (Eurofleurs 2010)
· 3rd Place – WorldSkills Floristry Finals (2009)
· Interflora Florist of the Future
· WorldSkills UK Floristry Champion
· Rosie Hughes Designer Award