I think many floral designers will agree that one of the toughest part of our jobs is transporting the flowers from our studios to the venue! Check out how these designers have done it-
Your name: Mandy Majerik, AIFD, PFCI
Your Business name: Hothouse Design Studio
Your Location: Birmingham, AL + Beyond
How did you start your business?
I have always been around flowers my entire life. I remember from my earliest days visiting my Grandmother’s florist and helping her with floral tasks! After obtaining my college degree, I took over the family business – implemented a new marketing plan to a new target audience (wedding market) and I have been full force ever since!
What is your design aesthetic?
Expecting the Unexpected is always notable when it comes to an original Mandy Majerik – Hothouse Design! I love using objects in unexpected and inventive ways. I love collections – of buttons, butterflies, etc. My designs have been known to include overgrown okra, carrots, cotton, antlers, vintage brooches, paper remnants, men’s ties – you never know what to expect!
What inspires you?
The little things. From a crack in the cement to the shape of a garden gate – line is everywhere. I always find inspiration in the most unexpected places.
What are the trends, flowers & colors that are unique to your region?
I know it is being used in several places across the country now, but Cotton is a Southern favorite! From groom’s buttonholes to bridal bouquets – I have found the soft hue and texture to add a great quality to my designs! In Alabama we are very lucky to have several things that grow naturally and abundantly such as magnolia and gardenias,etc.
Are you a retail shop, studio/warehouse or home based?
I have a studio space with a meeting room, showroom of props and a workspace/storage where I keep all of my supplies, etc. I am primarily a wedding & event designer, but I do have several corporate accounts that I service for daily needs.
Do you offer any services in addition to floral designs?
I continue a rotation of very select interior design clients. My degree is in interior design and I do enjoy it very much. I only take on as many as my time management will allow me to – without taking away from my wedding and bridal focus.
What does your toolbox look like?
One big box of chaos! I always try to organize it – catch myself reorganizing it and then on my way out the door to an event simply tossing in a few “extra” things I can’t do without! Although my tool box can be a bit haphazard at times, I have a VERY organized stick pin collection – colored pin heads, bout pins, corsage pins, utility pins – all in one box in different compartments. I wish I could keep all of my life that organized!
What tool in your toolbox can’t you live without?
Cling – that green sticky gooey, green bubble gum like substance can be a designer’s best friend. I have used it in several instances during a spur of the moment crisis…and no one ever knew!
What’s your favorite flower?
Oh, what a hard question for a girl like me! I would have to say that I have many loves, but it is definitely a toss up between a calla lily for its “designer value” for being easily manipulated and long lasting and then my romantic side loves a garden rose – the smell, the shape and the color!
Anything else you’d like to share with Flirty Fleurs followers?
Being a member of Professional Floral organizations such as AIFD – American Institute of Floral Designers and PFCI – Professional Floral Communicators International has proven to be a great investment of time and money for all of the relationships I have developed over the years. I encourage everyone to at least look into joining an industry organization – it is invaluable.
Mandy Majerik, AIFD, PFCI
Hothouse Design Studio