FLORAL IS THE NEW BLACK by Joseph Massie

ARLENE PHILLIPS ATTENDS NTAs WEARING A JOSEPH MASSIE ORIGINAL ‘LIVING’ DRESS

Joseph Massie Lavender Floral Dress

Strictly Come Dancing star Arlene Phillips walked the red carpet at the National Television Awards wearing a “living” dress created by floral artist Joseph Massie, decorated with real flowers that are all used for homeopathic remedies, including Clematis, Roses, Hydrangea and others.

Arlene and Joseph are lending their support to a campaign launched by eleven homeopathic charities and associations, including the British Homeopathic Association (BHA) and the Homeopathy Action Trust (HAT). The campaign aims to raise awareness of homeopathy and the organisations’ useful and informative website: www.findahomeopath.org.

The dress was the inspiration of award-winning floral artist (five consecutive RHS Gold Medals and four Best in Show awards from the RHS Chelsea Flower Show) Joseph Massie. Months of work have gone into designing and making the dress, with Massie and his team spending over 100 hours painstakingly attaching each petal onto the fabric.
The botanicals used within the dress include Clematis, Roses, Hydrangea, African violets, Olive, Chrysanthemum, Arabicum, Hyacinth and Jasmine, all entwined in Massie’s signature style to create a truly sumptuous bouquet.
On Homeopathy, Arlene commented, ‘I’ve regularly found Arnica cream to be so helpful with healing bruises and dancing related injuries!” She continued, ‘Once, when I was Germany, I had to take my daughter to a Doctor who prescribed a homeopathic remedy as opposed to penicillin and it helped enormously”
On the dress, Joseph commented, ‘It was such a pleasure to collaborate with these two leading homeopathic charities to create such a fabulous piece of floral couture for Arlene to wear at the NTA’s. It was a really wonderfully creative project to design a piece of couture that was both, light and elegant, but also able to hold an array of beautiful blooms. Floral couture has always been a big part of my practice, and to work with these charities to promote such a good cause was a real pleasure”

Joseph Massie Lavender Floral Dress Details

Joseph Massie Lavender Floral Dress Details

Joseph Massie Lavender Floral Dress Details

Joseph Massie Lavender Floral Dress Details

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