Florabundance Inspirational Design Days 2017

Florabundance Inspirational Design Days 2017


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Florabundance Design Days 2016

The final day of Florabundance Design Days 2016 was spent with an intense creative session with Hitomi Gilliam AIFD. Hitomi led the students in creating 11 different flower backdrops, hanging installations, and chandeliers!! Was fabulous to walk around and see what the teams were creating!

Florabundance Design Days 2016 - Hitomi Gilliam AIFD

Hitomi checking on the work of team gloriosa

Florabundance Design Days 2016 - Katie Noonan AIFD adding gloriosa to the floral backdrop

Katie Noonan AIFD adding gloriosa to the hanging installation

Florabundance Design Days 2016 - Hitomi Gilliam AIFD wedding ceremony design

Olivia working on the garden rose backdrop, it really looked like a rambling backdrop of wild roses!

Florabundance Design Days 2016 - Hitomi Gilliam AIFD design

A garden rose backdrop

Florabundance Design Days 2016 - Hitomi Gilliam AIFD

Hitomi admiring the work on the students

Florabundance Design Days 2016 - creating a chandelier

Joost gets in on the chandelier creating!

Florabundance Design Days 2016 - Floral Chandelier by Hitomi Gilliam AIFD

Maria from Niche Events adding delphinium to a chandelier.

Florabundance Design Days 2016 - Stacey Carlton AIFD working on a Hitomi Gilliam installation

Stacey Carlton AIFD adding the gloriosa into the design

Florabundance Design Days 2016 - Rebecca Raymond

Rebecca Raymond wiring water tubes for a floral chandelier

Florabundance Design Days 2016 - Stacey Carlton AIFD and Francoise Weeks

Stacey Carlton AIFD with Francoise Weeks discussing mechanics, of course!

Florabundance Design Days 2016 - design by Hitomi Gilliam AIFD

Another ceremony backdrop with a nice garden feel.

Florabundance Inspirational Design Days 2016

Register for Florabundance Inspirational Design Days 2016 – Click Here
Florabundance Inspirational Design Days
Register for Florabundance Inspirational Design Days 2016 – Click Here

Fleur Friday

Florabundance Inspirational Design Days 2015 Conference

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United By Design, By Joseph Massie

Florabundance Design Days & Chapel Designers Conference - Joseph Massie

Joseph Massie

Last January while at The Chapel Designer & Florabundance Inspirationdal Design Days Event I had the pleasure of meeting Joseph Massie, who had flown in from England. Now I’ve been a fan of Joe’s for quite sometime, really ever since seeing that dress created from Red Rose Petals – you know the one I’m talking about, right? Well, I was quite excited to spend some time with Joe and watch him do his thing —

Florabundance Design Days & Chapel Designers Conference - Joe Massie's Installation

I asked Joe what inspired him to make this art piece –
“It all really started with Holly’s invitation to come out to SB to be a part of the conference. Holly had seen some of my art pieces previously, and we thought it could add a nice twist to the event to have something a little different for the designers. We started brain storming ideas, thinking of themes, and naturally, we were led to thinking about the conference, and ultimately about connection ~ about how we were all coming together for this event, all participating, and how we’re all always learning and developing as we go.

I suggested working with circles ~ symbolic for connection and continuation, and poppies were a natural fit as they can be so different in colour, energy and in what they say, but still they’re all the same flower ~ which fitted really well with our ethos for the work. The poppies also fitted as we were in SB, and although the poppies we used weren’t the actual official state flower, it was a nice touch to work with them ~ a nod to our environment as it were. The wheat weaving technique fitted beautifully with both the poppies and our connection theme ~ and it was also practical to teach based on budget and time restrictions. We needed something that we could build up relatively quickly (as we only had half a day with the participants) but something that everyone could contribute to equally.

If I had to sum it up in a sentence or two, ‘United by Design’ was a true collaboration from every participant who attended the conference. We supplied the original idea and the technical guidance, but frankly this work could not have been constructed by one person alone. It’s a work literally made from connection, equality, growth and contribution, which I feel was reflective of the energy from the group. ”

Florabundance Design Days & Chapel Designers Conference - Joe Massie

Florabundance Design Days & Chapel Designers Conference - Joe Massie

Florabundance Design Days & Chapel Designers Conference - Joe Massie

Florabundance Design Days & Chapel Designers Conference -

Florabundance Design Days & Chapel Designers Conference -

Dana adding more wheat to the design.

Florabundance Design Days & Chapel Designers Conference - Victoria

Victoria wiring on the water tubes to the piece

Florabundance Design Days & Chapel Designers Conference - Poppies

Florabundance Design Days & Chapel Designers Conference - Francoise Weeks

Francoise Weeks peeling back the covering on the poppies

Florabundance Design Days & Chapel Designers Conference - Poppies

Florabundance Design Days & Chapel Designers Conference - Poppy for Joe Massie's Design

My addition to the piece..

Florabundance Design Days & Chapel Designers Conference - Katie Noonan AIFD

Katie Noonan AIFD adding her poppy to the piece

Florabundance Design Days & Chapel Designers Conference -

Kristi adding water to the tubes

Florabundance Design Days & Chapel Designers Conference - Poppy Installation

Florabundance Design Days & Chapel Designers Conference - Poppies

Florabundance Design Days & Chapel Designers Conference - Joe Massie's Poppy Installation

Florabundance Design Days & Chapel Designers Conference - Joseph Massie's art installation with poppies

Florabundance Design Days & Chapel Designers Conference - Joost, Holly & Joe

Joost, Holly & Joe

Contact Information –
Joseph Massie Creative
The Chapel Designers
Florabundance Wholesale

The Chapel Designers & Florabundance Design Days 2014

Two weeks ago today 58 floral designers from around the world gathered for 3 flower filled and information packed days in Santa Barbara, California. We gathered to learn more about building and operating our businesses and to push our creative talents with a plethora of flowers at our fingertips.

Holly Chapple, the founder of Chapel Designers, gathered together an impressive list of presenters – the UK’s hottest young designer, Joseph Massie; the Queen of Woodlands design, Francoise Weeks; San Francisco’s much sought after designer, Nancy Liu Chin; and the four of them lead 2 days of splendid hands-on floral design workshops; on the business discussion day I led a discussion on Online Presences (including websites, blogs & social media) and Courtenay Lambert led a fantastic discussion about ordering & pricing.

The event took place at Sunstone Vineyards and Winery in Santa Ynez Valley, with lovely views of the valley – the perfect location to get our creative juices flowing! Holly instructed the participants on how to design a loosely styled hand-tied bridal bouquet. Francoise taught how to create awe-inspiring head pieces. Nancy designed four tablescapes to share a variety of styles with the designers, and then got everyone involved in designing with her. Joe designed an art installation with the purpose of building and emphasizing the unity between all the designers that participated in the workshop.

Of course, Joost and his team at Florabundance provided us with the most beautiful flowers. We had the pleasure of designing with gorgeous poppies, anemones, lisianthus and garden roses! Plus, textures galore – pieris japonica, Chocolate lace, and privet berries to name a few.

Thought I’d share some photos of the event and all the fun that was had! (I will be refraining from posting the final installations for now as those have been submitted for publication.)

SB airport

Arriving at Santa Barbara’s Airport

Joseph Massie, Holly Chapple and Francoise Weeks

Joe, Francoise and Holly

Joost, Nancy Liu Chin, Alicia Schwede, Katie Noonan

Joost, Nancy, Alicia (me) and Katie

Holly Chapple

Holly doing her thing!

Holly discussing bouquet making while Susan helps wire roses.

Holly discussing bouquet making while Susan helps wire roses.

floral designer conference

Holly discussing bouquets while Julia and Susan help wire flowers

The Chapel Designers in Santa Barbara

Evan Chapple

Evan takes his proper place

The Chapel Designer Conference

One of the lovely bouquets

The chapel Designers

Erin, Kimberly and Becky

Julia Miller Floral Designer

Julia added a flower flourish to her hat

Evan Chapple


Lisianthus by Florabundance

Best ever Lisianthus!!

Midori Ribbons

So many lovely ribbons provided by Midori Ribbons

Lisa of Blossoms Hawaii

Lisa tried to get a picture of me before I got one of her, I have a fast clicking finger missy!

Nancy Liu Chin

Nancy giving me the big *wink, wink*

Floral Designers

Nicole, Susan and Faye

Holly Rutt

Holly of Sweet Pea Floral Design

Susanne Hatwood of The Blue Carrot

Susanne of The Blue Carrot

Katie Noonan

Katie Noonan

Jessica Jones Floral Designer from Kentucky

Jessica Jones! Finally got to meet Jessica after years of emailing each other!!

Susan Kelly of Three Sisters Flowers

Susan of Three Sisters Flowers

Florabundance Design Days

Holly, Joost and Joseph

Holly Rutt

Holly of Sweet Pea Floral Design

Sheri Jentsch

Sheri of Blumen Meisters

Francoise Weeks Floral Designer

Francoise trying on her own design

Colorado Florists Amy and Ria

Amy & Ria working on their head pieces

Amy and Ria of Colorado

Amy & Ria – ‘The Colorado Girls!”

Holly Chapple in Santa Barbara

Holly sharing her hair piece design

Courtenay Lambert

Courtenay Lambert

Joost Bongaerts  and Francoise Weeks

Joost and Francoise

Flourish and The Posh Posey Sacramento

Shannon and Kristi

Laurie Garza and Jessica Jones

Laurie & Jessica

Flower Conference in Santa Barbara

The gang shows off their head pieces!

Joe Massie

Blending moss, of course!

Icelandic Poppies

Oh, the poppies, I couldn’t get enough!

Joost of Florabundance

The King Of Poppies! We all were impressed that Joost matched his poppies!

Poppies by Florabundance


Francoise weeks and poppies

possibly my favorite photo of Francoise .. ever! #WhatFloristsReallyDo

floral designers

Sheri, Katie and Becky

floral designer

Kristi of The Posh Posey fills water tubes with the help of a sports bottle, clever!

Blossom Alliance, Purple Bridal Bouquet

Lori of Blossom Alliance

The Chapel Designers, hot pink, peach, burgundy floral arrangement

One of the lovely floral creations

Alicia Schwede, Eatherly Schulz, Dana

Alicia (me), Eatherly and Dana

Alicia Schwede of Flirty Fleurs and UK Designer Joe Massie

Joe & I

Alicia Schwede

self portrait, how I appeared throughout most of the conference – camera in hand!

Holly Chapple's bridal about of pink peonies, hellebores and garden roses

Holly’s bridal bouquet of peonies, garden roses and hellebores

Announcement! – Chapel Designers Conferences

Hello there Dear Flower Friends!

Have you heard that the dates for the next two Chapel Designers Conferences have been announced?!?!

Santa Barbara, California – January 20, 21 & 22, 2014
The Chapel Designers has combined forces with Florabundance Inspirational Design Days for the 2014 conference! As many of you may recall, last year was a HUGE hit!
On the schedule for this conference are workshops taught by Nancy Liu Chin, Holly Chapple, and Francoise Weeks. Of course, Holly & Joost will have a few surprises, you know they both like to show everyone a great time!!
You can read all the details and sign up HERE for the California conference!

Santa Barbara Flower Workshops

Santa Barbara – 2013 Florabundance Inspirational Design Days

New York City, New York – March 9, 10, 11 & 12, 2014
Hard to believe this is already the 4th annual NYC Chapel Designer Conference! Each year the conference grows as more and more designers seek the chance to join this amazing group of floral designers!
The official announcement of speakers has not been released yet by Holly. However, trust me, I’ve heard a few of the designers & speakers that are coming together for this conference and I’m blown away! Blown away once again! If you know Holly, you’ll know she ‘brings it’! Have faith, this conference will be worth every penny invested.
You can read all the details and sign up HERE for the NYC conference!

Chapel Designer Flower Group

Chapel Designers – NYC 2013

For those of you who are thinking – what does it mean to be a Chapel Designer anyway? Well, I’ve asked two of my flower friends to share their thoughts on what it means to them to be a Chapel Designer, this is what they have to say:

Becoming a Chapel Designer has been an inspiration for myself and my business. Our business has been refocused and invigorated, we can’t wait to see what lies ahead for us and know that the other Chapel Designers are there to help us along the way. The amount of priceless advice I have received since becoming a Chapel designer is invaluable. The investment we made has already been returned and we can’t wait for NYC!
from Dawn, A Garden Party

Alicia Schwede and Chapel Designers

Chapel Designers studying in a special workshop – Virginia 2013

It’s hard for me to put into words what it means to be a Chapel Designer. The friendships that I have gained this past year since I became a Chapel Designer are really priceless, not to mention the amazing support everyone gives one another 24×7. We support, encourage, and sympathize with one another daily. We’ve all been there (or will soon be there) and it’s such a relief to know that I’m not walking this journey alone.

I’m constantly learning from the Chapel Designers through our forum. I don’t think a week has gone by where I haven’t learned something whether it’s a new technique, a mechanic, or a better way to run my business.

Joining the Chapel Designers has been a game changer for me this past year. It has opened so many doors for me that I frankly never even knew existed. The Conference in NYC this past year was absolutely incredible. The speakers Holly brought in were so gracious and down to earth. I was thankful that they didn’t mind sharing the glamorous and not-so-glamorous parts to this industry. As great as they all were, the times I treasured and learned the most from were the round-table discussions where we were free to share and discuss our businesses openly, as a family of designers and business owners.

Holly Chapple is such a gracious and kind woman. She is also one of the most ethical people I have ever met. You can’t help but love her!!! I really can’t say enough about her or the Chapel Designers.
from Anna, Urban Petals

floral designer workshop in Virginia

Chapel Designer Workshop – Virginia 2013

Still need an extra little nudge to Jump In? Read this note from Holly.
I hope you’ll join us for one of these conferences in 2014, don’t you want to be friends with the designers seen in these photos?!

Florabundance Inspirational Design Days, Day 2

On Day 2 of the conference there were two big design sessions. One session was led by Ian Prosser and it was to decorate two ceremony locations, one rustic and one elegant. The other session was led by Holly Chapple and it was to create a tablescape for the reception table.

We’ll start with a look at the Ceremony session led by Ian. Ian broke the students into three groups. Group one worked on the garden canopy and group two worked on the aisle decoration for the ‘elegant’ ceremony site. The third group designed the chuppah for the ‘rustic’ ceremony.

The group designing the garden canopy decided on an ombre effect for their design. Aren’t the garden roses and orchids just gorgeous??
how to design a chuppah
florabundance design days
ombre flowers on chuppah

The bouquet that Chuck and I designed complemented the ‘elegant’ ceremony site, the bouquet was comprised of orchids and jasmine vines. You can see a bit of the aisle decor in the background..

Cascading bouquet of jasmine and orchids

The ‘rustic’ ceremony was designed with bright colors; garden roses, tulips and clematis.
rustic chuppah
floral designs on a rustic chuppah
rustic chuppah design with bright flowers

Holly led the students in designing the reception tablescape. This is how the table looked prior to the start design session:
florabundance conference
This is how it looked with flowers!!
farm table set with flowers
farm table set with flowers
clematis and roses
garden roses in antiques

Truly a wonderful day, full of fun!
That evening we all gathered around that beautiful table to enjoy a lovely catered dinner.
Here is Joost thanking everyone for attending the conference. We say Thank YOU, Joost!

florabundance design show

A HUGE Thank You to Tricia Fountaine & Dos Pueblos Ranch for all the hard work that you put into Florabundance Inspirational Design Days – what can I say?? You blew us away! Tricia, you are so fun to spend time with and thank you for letting us clip fresh jasmine off the property! Hugs!!

Special Thanks To:

Tricia Fountaine & Dos Pueblos Ranch

Zohe Felici & Event Production


Holly Heider Chapple, Holly Heider Chapple Flowers LTD

Ian Prosser AIFD, PFCI, Botanica Events

Alicia Schwede & Chuck Graham, Flirty Fleurs

Kelly Oshiro, SB Chic

Graphic Design by Christine Cowles

Our Sponsors:

Alexandra Farms Garden Roses

Floral Supply Syndicate


Katie Noonan / Tolosa Vineyard

Mon Cheri Bridal Wear

Myriad Flowers

Pyramid Flowers

Roseville Farms

Sunburst Farm

Absolutely Fabulous…Glamour on the Go!
Makeup – Adrienne Esposito

Partial sponsors:

Ambient Event Design

Anthony Ybarra, Guitar Music (Tuesday evening beach reception)

Music by The Aurora Ensemble (Wednesday evening)

Pure Joy Catering

Town & Country Event Rentals

Florabundance Inspirational Design Days, Day 1

Sunrise at the Santa Barbara Beach

Florabundance welcomed 38 guests to the beautiful Dos Pueblos Ranch in Santa Barbara, California and treated everyone to two days of flower filled fabulousness for Florabundance Inspirational Design Days! Wow, was it ever absolutely fantastic!!

Dos Pueblos Ranch Santa Barbara

Guests are welcomed to Dos Pueblos Ranch.

The Barn at Dos Pueblos Ranch was transformed from this:
Rustic barn for wedding receptions
Florabundance Design Days at Dos Pueblos Ranch

Rustic Decor

Tricia created a very inviting atmosphere for the guests, lounges setup throughout the barn.

Florabundance Flower Show

Here’s Chuck checking out all the flowers we’ll get to design with!

The first day started with Holly Chapple leading a discussion and hands-on design portion about bridal bouquets.
Holly Chapple Flowers

The students were able to use as much gorgeous, fresh flowers as they could possibly desire!
hands on class for bridal bouquets

After the bouquet design session, we listened to Ian Prosser talk about the flower business. Ian owns the company Botanica in Tampa, Florida. Brilliant designer and businessman!
Ian Prosser Floral Designer

That afternoon, Chuck & I got to present about Social Media and how to use it to build your floral design business. There was so much to go over, it’s social media which means a never ending conversation. Back at the hotel later that night Chuck met with about 12 of the participants to further go over social media!
Chuck from flirty fleurs

At some point on Monday Chuck & I decorated Evan ..
Florabundance Design Conference

The day ended with cocktails on the beach, what a treat to be in beautiful Santa Barbara in January! Joost, the owner of Florabundance, and Katie Noonan welcoming the students with a glass of wine from the Tolosa Vineyard .. and that’s the bridal bouquet that I created with garden roses and clematis!
Florbundance Design Show

My bouquet enjoying the sunset ..
bridal bouquet with pink and white flowers

That’s it for day one .. check back tomorrow to see what we worked on for day two!